Lamps Plus Names First Ever CMO

Lamps Plus Names First Ever CMO

Specialty lighting retailer Lamps Plus has named David Luebke as the company’s first ever chief marketing officer.

“I am very excited to be joining the talented team at Lamps Plus, a leader in the lighting industry for over 45 years. The breadth of selection driven by product innovation, including thousands of exclusive items, really sets the company apart. I look forward to helping customers discover the solutions that fit their needs and personal style, whether online or in one of our many showrooms,” Luebke said in a statement.

Luebke joins Lamps Plus from Build.com, where he was vice president of marketing for more than four years. Prior to his time at Build.com, Luebke spent more than eight years at Walmart, most recently as director of digital marketing at Walmart.

In his new role, Luebke will help the brand reach new customers and cultivate its personalized connections with existing customers both online and at retail, helping to advance the brand’s marketing and innovation.

“David is a strong and forward-thinking leader who has demonstrated years of proven success in the home décor industry and beyond. His extensive knowledge across consumer and professional channels will bring Lamps plus to new heights, as the lighting and furniture industries continue to evolve. David’s skills in both the digital and retail spheres make him the ideal executive to run the Lamps Plus marketing division, and we’re delighted to bring him on board in the company’s first ever Chief Marketing Officer role.”