Radhika Duggal has been named SVP, chief marketing officer of Major League Soccer (MLS) and Soccer United Marketing (SUM).
In her new role, Duggal is tasked with leading the creation of the organization’s marketing strategy and driving their global fanbase.
Duggal joins MLS and SUM from fintech/ecommerce company Super.com. She has also held marketing roles at JP Morgan Chase and Pfizer and has worked as a management consultant at Deloitte.
“We are proud to welcome Radhika Duggal to the MLS family,” said Camilo Durana, executive vice president at MLS, in a statement. “Radhika is a thoughtful, innovative, and forward-thinking executive with experience building best-in-class marketing organizations in diverse industries. During this time of enormous domestic and global opportunity for Major League Soccer as the 2026 FIFA World Cup in North America nears, we’re excited to have Radhika lead the way as Chief Marketing Officer, expanding how we deliver for passionate fans and growing audiences.”
“MLS is a truly global sport that has the power to unite people and communities,” said Duggal, in a statement. “Marketing is at the heart of that with powerful storytelling and data-driven activation to reach the right fan with the right message at the right time. The opportunity to drive unity and connection and continue to build upon the incredible momentum behind our league and sport is what excited me the most about joining MLS.”
