- Liquid I.V. has revealed plans to make its Super Bowl debut next year.
- The brand will be coming to the game with the message “real hydration isn’t a gimmick, it’s a game-changer.”
- The spot will run during the first half of the game. Agencies Anomaly is behind the campaign, with NVE Experience Agency leading immersive moments, Tinuiti driving media strategy and Weber Shandwick doing PR.
Last year, Liquid I.V. rebranded with a more modern look and ever since, the company has been on a mission to rebrand its message through cultural activations.
The brand has been present at Lollapalooza and F1 races, in a move to position itself as the source of hydration.
“We’re here to flip the script on what wellness looks like in culture,” said Stacey Andrade-Wells, chief marketing officer at Liquid I.V. “On the biggest stage in American sports, we’re showing up to remind the world that hydration isn’t optional. It’s essential.”
