- Krispy Kreme is offering customers a free original glazed donut to U.S. customers that vote on Election Day, Tuesday November 5.
- Additionally, the donut chain will be handing out “I Voted” stickers at participating shops across the U.S., especially for those who voted early.
- Consumers are encouraged to share photos of their donuts and “I Voted” stickers on social media and tag the brand along with the hashtag #KrispyKreme.
From Supermoon-inspired donuts to Valentine’s Day promotions, Krispy Kreme has long relied on limited-edition seasonal products and promotions that drive in-store traffic. This Election Day promotion follows this same playbook.
By giving away one free donut to all voters, the brand will participate in trending conversations around the election in a non-partisan manner and drive in-store traffic. By increasing foot traffic, the donut chain will likely drive additional sales of donuts and coffee. “Participating in our democracy should be celebrated! So, we’re happy to sweeten everyone’s day with free Original Glazed doughnuts on Election Day,” said Dave Skena, global chief brand officer for Krispy Kreme, in a statement.
