- Jeep has dropped a new campaign for the 2026 Grand Wagoneer that leans into the idea that sex sells.
- The spot stars comedian Iliza Shlesinger who pitches the benefit of driving a vehicle that is large enough to comfortably have sex in.
- Created in collaboration with Chicago-based agency Highdive, the campaign subverts the trope that car commercials should be family friendly, and with a wink and a nod, promises to have “room for the family or room to make one.”
Most SUV ads take place on scenic drive and with a family of four and a modern soundtrack, this new Jeep ad is a departure from this template.
The insight for the idea came from an article in Jalopnik that claimed the Grand Wagoneer was the best vehicle to have sex in, and referring to the car as “a rolling Ritz-Carlton.”
The ad embraces this review by highlighting the SUV’s spacious accommodations in a humorous way.
