- Intuit, the company that makes TurboTax, Credit Karma, QuickBooks and MailChimp, is partnering with the NFL’s Inspire Change Initiative to kick off a new set of financial literacy initiatives for students.
- The first “Financial Literacy Forum” coincided with the Super Bowl festivities in New Orleans this week and featured New Orleans Saints linebacker Demario Davis, along with students from the city’s schools learning about financial literacy using tools created by Intuit. Subsequent events will take place later this year in San Francisco, Washington D.C. and Los Angeles.
- In addition to the Financial Literacy Forums, Intuit will bolster its efforts with an “Hour of Finance Challenge,” an interactive online competition designed to encourage financial education in a simple, engaging and rewarding way for both students and educators. The challenge will launch in April, which is Financial Literacy Month.
“Intuit’s partnership with the NFL’s Inspire Change initiative is driven by a shared commitment to economic empowerment and education,” said Dave Zasada, Intuit’s Vice President of Education and Corporate Responsibility. “Inspire Change focuses on removing barriers to opportunity, and Intuit’s mission to power prosperity aligns with this goal by equipping students with financial literacy skills that can help them build secure financial futures.”
The programs are part of Intuit’s larger effort to equip 50 million young people with financial skills by 2030, Zasada said.
“Financial literacy is a critical life skill that lays the foundation for students’ future success, equipping them with the knowledge to navigate real-world financial decisions with confidence,” Zasada said. “By understanding concepts like budgeting, credit, and loans, students can develop responsible money management habits early on, setting them up for financial stability in adulthood.”
The Financial Literacy Forum, which took place on Tuesday, February 4, was designed to be an “immersive, hands-on experience,” that included interactive workshops, discussions and real-life applications of financial concepts (like taxes, budgeting, credit, and entrepreneurship), Zasada said.
“Rather than traditional lectures, students participate in financial decision-making scenarios that mirror real-life situations, helping them build confidence in managing their money,” Zasada said.
