CES, the world’s largest tech show, kicks off in the New Year. Expect to hear how leaders from industries from finance and travel to entertainment and fashion will be embracing technology that are designed to solve challenges and improve lives.
This year’s event will explore innovations in AI, digital hubs, mobility and more with the idea that these new technologies can work to solve human challenges.
“You are going to see innovations driving the next wave of discovery across the show floor, from health care to mobility, you can also expect to see AI play a big role in many of our keynotes,” said Kinsey Fabrizio, president at Consumer Technology Association, the producer of CES in a CES press conference.
CEOs from Accenture, Panasonic Holdings, SiriusXM, Volvo Group and Waymo will speak at the event. NVIDIA founder and CEO Jensen Huang will kick off CES with a keynote talk about how the brand is helping drive breakthroughs in AI and accelerated computing that will help transform industries from automotive to entertainment.
Delta Air Lines is celebrating its 100th anniversary in 2025 and will begin the celebrations with a CES keynote delivered by CEO Ed Bastian at Sphere. He will use the platform to honor Delta’s legacy of innovation and share the airline’s vision on using innovation to deliver better human experiences across the next 100 years. The talk will be followed by a performance by Lenny Kravitz.
“Delta’s Centennial kickoff at Sphere is a bold statement about our beloved brand and our future vision,” said Alicia Tillman, CMO of Delta Air Lines. “This isn’t your typical CES keynote – it’s a chance for attendees to experience the Delta brand like never before through immersive exhibits and an unforgettable show – and for SkyMiles Members, we’ll offer even more exclusive opportunities that we’re fast becoming known for.”
The show floor will have 4300 exhibitors. Beauty, personal care, fashion tech and pet tech will be new categories at the show. Brands such on the floor will include: Amazon, Disney, Netflix, LG, Waymo and Samsung Electronics to name a few.
“In 2024, we introduced new AI-powered technology in our mobile devices with Galaxy AI; in our TVs with our AI upscaling; and even in our home appliances with Bespoke AI. All of these features enable people to live more efficiently, intuitively and conveniently than ever before. In 2025, our ‘AI for All’ vision will come to life in more exciting ways, particularly as we see people’s living-styles evolve,” said Allison Stransky, CMO of Samsung.
“Consumers tell us they need smart features that impact their everyday lives, and that’s exactly what inspires our ‘AI for All’ mission,” she continued. “The way we live is changing. From multi-generational homes to the rise of single living; from pet owners to plant parents; travelers to homebodies; and everyone in between. Our products will allow you to customize your home environment and experiences, to best suit you. At CES, Samsung will debut a suite of AI capabilities that enable hyper-personalized daily routines that will make people’s lives easier, and what I love most, more fun.”
“CES has always displayed many life-changing innovations, ones that inspire and get people excited about what the future holds,” said Emily Ketchen, Lenovo’s VP & CMO of intelligent devices group & international markets. “Yet it is no longer just about the products but also about the meaningful, authentic connections that those products create. As we look to 2025, consumers will crave personalization now more than ever before. AI and specifically the AI PC are one of the most exciting transformations in computing over the last 30 years and at Lenovo we will be focused on making computing more personalized, productive, and protected. Through personalization we look to build trust with our audiences so our customers not only love our brand but demand it.”
Stacy Malone, vice president, global business marketing, at Pinterest said that the future of shopping and commerce, which is always evolving, will be a rich topic this year at CES.
“For platforms, it will be especially important to lean into how audiences like Gen Z prefer to shop. They want to discover in more personal ways, similar to the joy of shopping in real life. At Pinterest, we’re going to talk about our plans to build a hyper-personalized visual discovery experience,” said Malone. “And because AI is on everyone’s minds, I also expect these discussions to continue in Vegas. At Pinterest, AI is dramatically improving our ad products and creating better user experiences. Early results show the suite of Performance+ tools decreases campaign creation time significantly 50% fewer inputs to set up a campaign and 20% improvement in cost-per-action for shopping campaigns.”
Brand Innovators will be hosting the CES marketing content track at the Wynn, looking at how new technologies, platforms, devices and channels will improve marketing and consumer experiences. Speakers from Mastercard, Delta Air Lines, IBM, Samsung, Diageo, Rite Aid, Heineken and Lenovo are among the brands that will speak on the stage across the four days. Monday night we will be hosting an Opening Night Celebration with Hip Hop artist Tyga. Explore the program and register today.
