- Home Depot has launched a new World Cup campaign featuring soccer icon David Beckham.
- As part of the effort, the home building retailer has introduced the FIFA Sweepstakes – a chance to win a trip for two to the FIFA World Cup Final in New York, as well as a $10K Home Depot gift card for a backyard makeover.
- The campaign also includes Fan Pop-Ups including “Beckham’s Backyard” with interactive soccer programming and home improvement demos at FIFA Fan Festivals, as well as soccer-themed Kid Workshops in store. Customers can also receive an Official FIFA World Cup Adidas scarf with purchase in-store or online.
Home Depot is the Official Home Improvement Retailer of the FIFA World Cup 2026 and are using this position to reach sports fans and encourage them to improve their viewing experiences through DIY home projects.
The Beckham’s Backyard element of this campaign includes home improvement ideas and demos for fans at stores and in pop-ups connecting the brand to the sporting moment.
“The FIFA World Cup 2026 is a once-in-a-generation moment for North America and one we know is important to The Home Depot customer,” said Molly Battin, senior vice president and chief marketing officer of The Home Depot, in a statement. “We are thrilled to join forces with FIFA to create a series of exclusive experiences that bring that energy into homes across the country. Whether you’re hosting a watch party or enjoying the tournament with your family for the first time, we’re here to help make your backyard the best seat in the house so you can enjoy every moment of the action.”
