Health and wellness platform Hims & Hers is running its first-ever Super Bowl ad aiming to raise awareness around America’s public health crisis around obesity.
Some 42% of American TV households watched the Super Bowl in 2024, and more than 40% of adults in the US are obese as of September 2024. Hims & Hers saw the opportunity to reach this audience to push its public health message.
“At Hims & Hers, we are focused on bettering the health of Americans by making essential, life-changing care accessible,” said Dan Kenger, chief design officer at Hims & Hers, in a statement shared with Brand Innovators. “Our debut Big Game ad illustrates the stark contrast between the broken healthcare system of today and the future of healthcare that Hims & Hers is advocating for by providing access to life-changing solutions for the millions of individuals who are looking for a better, more personalized, more affordable way to take care of their health.”
The spot shows how Hims & Hers is helping address the weight loss drug shortage. The :60 spot will air during the third quarter.
