- Hilton’s latest campaign featuring Bollywood actress Deepika Padukone has surpassed more than 1.9 billion views on Instagram Reels, making it one of the most-watched reels on the platform in just eight weeks.
- The ad, which is part of the brand’s “It Matters Where You Stay” campaign, depicts the actress having her every need met before she even makes a request during a day at a Hilton resort. The video launched in India and was shared on Padukone’s and Hilton’s Instagram pages using the platform’s collaboration feature.
- Both the ad and the campaign are part of the brand’s overall “Hilton. For the Stay.” brand platform that places the hotel front and center and elevates the importance of the hotel stay in making people feel cared for.
“This milestone is more than just a breakthrough moment —it’s a testament to how Hilton is using The Stay to move beyond traditional ad campaigns to create cultural moments for the next generation of travelers,” said Mark Weinstein, chief marketing officer and head of luxury brands, for Hilton, in a statement.
“By leaning into culturally relevant, ambassador-led content we’re empowering communities around the world to authentically share their stay stories with their communities. Deepika’s voice and story is one that resonates with a generation that is redefining what it means to travel on your own terms – in India and around the world – and we are so proud to partner with her to elevate the role the Hilton stay plays in powering her journey with relevance, heart and purpose.”
