- Hellmann’s Mayonnaise is returning to the Super Bowl for its sixth consecutive season with a new :30 spot. This year’s creative is led by VML.
- The ad will deliver “the kind of unexpected fun people love from Hellmann’s,” the Unilever brand said.
- Hellmann’s also hinted that the ad will be built on the football platforms House of Hellmann’s – its first-ever fashion-meets-football collaboration – and its “Do Dip” campaign.
Last year Hellmann’s recreated an iconic scene from “When Sally Met Sally” and earned brand long from USA Today’s Ad Meter, so it should come as no surprise that the brand will be back at the game
The Super Bowl is one of the biggest snacking days of the year, and the mayonnaise brand has been pushing snack recipes throughout the football season.
“Over the past six years, we’ve worked to build a meaningful presence within football culture, and returning to the Big Game reflects our commitment to celebrating fans of all kinds over a common love for game day dishes,” said Jessica Grigoriou, SVP marketing, condiments at Unilever North America. “This year’s ad is all about delivering the kind of unexpected fun people love from Hellmann’s. We’ve re-imagined a mealtime moment and turned it into something unforgettable. It’s a fresh reminder that great taste can enhance the enjoyment of any moment and has the power to bring people together.”
