- Hard Rock Bet Sportsbook has kicked off its fall campaign with the latest edition of its Roll With Us platform: the Hard Rock Bet Party. The party lets viewers see the app experience come to life.
- Created in partnership with 72andSunny New York, The campaign features six live action spots featuring star athletes Mike Tyson, Dale Earnhardt Jr., John Daly, Ray Lewis, Ed Reed and Edgerrin James.
- The campaign was created with Stagwell agency 72andSunny New York.
The Hard Rock Bet Party is designed to bring the Hard Rock betting app to life by showing real fans and athletes coming together to make bets and enjoy sports. The campaign’s initial live action spot dropped this week with new ads dropping throughout the fall.
The campaign will run through the end of the football season across tv, radio, digital, social media and out-of-home.
“We didn’t film a commercial – we threw a party. Not to just ‘feature’ legends, but to hang with them. The Hard Rock Bet Party puts Mike Tyson, John Daly, Dale Earnhardt Jr., and Ray Lewis poolside with every fan who rolls with us. It’s sports, culture, and entertainment colliding – pure Hard Rock. That’s our edge in a copycat sportsbook world – and why we’re the fastest-growing, highest-rated app,” said Matt Primeaux, executive managing director & president at Hard Rock Digital, in a statement shared with Brand Innovators.
In the spring, the brand worked with 72andSunny on another humorous spot that ran during “Jackpot Season.”
