Grubhub will be debuting at the Super Bowl for the first time ever next year with a national spot.
The media investment comes after the 20 year old brand was recently acquired by Wonder Group.
“Twenty years ago, we connected diners to their favorite local eats, and now we’re entering a new era,” said Marnie Kain, vice president, head of brand at Grubhub. “Our first-ever national Big Game spot is the most definitive signal of our renewed investment in the Grubhub brand and a massive brand refocus for the category we helped build. The Big Game is where brands make their biggest statements, and we can’t wait to remind America why we are the authority in food delivery and what that means for our future.”
Competing food delivery services DoorDash and Uber Eats have been advertising at the Super Bowl in recent years. This buy marks Grubhub’s seat at the table during the big game broadcast.
