Greg Lyons is leaving PepsiCo to join Subway as global chief marketing officer on May 19.
Lyons will be responsible for leading Subway’s global marketing, culinary, digital platforms, data and insights. He will report to Interim CEO Carrie Walsh. In his new role, he will also work directly with Publicis’ Leo New York, Subway’s new U.S. creative agency of record.
“With more than 25 years of experience in the industry, Greg is widely respected for his ability to renew iconic brands through integrated, consumer-led marketing,” said Walsh, in a statement. “We are honored to welcome Greg to the team and confident he will be instrumental in our continued journey to elevate Subway’s position as a global leader in the sandwich market.”
Lyons joins Subway from PepsiCo, where he was CMO of PepsiCo Beverages North America Portfolio. During his tenure, Lyons led the Pepsi brand to achieve 18 consecutive quarters of growth and supported popular brands, like Gatorade, Pure Leaf and MTN DEW.
“I’ve been a fan of the Subway brand for as long as I can remember, and it’s an honor to join the company at such an exciting moment in its journey,” said Lyons. “I look forward to building on Subway’s iconic legacy and bringing its creative strategy to life in bold, innovative ways.”
