Google is celebrating small business in its regional Super Bowl ad buy this year. In this Google Workspace campaign, the company is highlighting 50 small business owners across the U.S. – one in every state.
The buy includes 50 unique local TV spots where these local business people show off how they are using AI and technology to transform their work. The 50 :30 TV spots will air in each business owner’s respective market.
Google has also launched a dedicated website that spotlights each of these small business owners along with their ad.
The effort comes out of the insight that small businesses are core to the U.S. economy, with more than 33 small companies using AI, the company said. Additionally, almost 80% of these businesses are thinking about AI or are using it and 91% of these users believe it will help expand their business.
