- Instagram famous DIY milkshake brand F’real has teamed up with iconic ice cream brand Good Humor on a new collaboration: the Orange Creamsicle Milkshake.
- The new product brings together the classic creamsicle flavor with a DIY milkshake in a move to appeal to new consumers and build loyalty among fans.
- The brand is running a new campaign on social, as well as in-store on digital signage.
Consumers love a good flavor mashups and nostalgic returns and this partnership reflects both. By teaming up the brands lend each other relevance and offer a new flavor to consumers looking for “treat yourself” moments.
“At f’real, we’ve always leaned into flavor innovation as a way to surprise and delight consumers, while giving them choices that meet different tastes, moods and moments,” said Megan Grinstead, vice president of customer & consumer brand marketing at Rich Products Corporation. “Our blend‑it‑yourself (BIY) format is inherently playful. It turns a simple treat into a personalized experience that offers a moment of joy. Limited‑time flavors have consistently fueled excitement for the brand, and we’ve seen that collaborations with partners who have strong cultural relevance resonate especially well with our consumers.”
The brand wanted to lean into something that was both nostalgic and new – a flavor with consumer familiarity that could be reinvented for today’s consumer. “Good Humor’s Creamsicle instantly rose to the top,” said Grinstead. “It’s an iconic flavor with cross‑generational appeal, emotional resonance, and a track record of outperforming generic ‘orange cream’ products.”
The marketing for the LTO includes in‑store experience and driving digital awareness, including blender screens, paid media, retailer promotions and social media. “f’real has strong momentum on TikTok and Instagram, especially with Gen Z audiences who love sharing their blends and customization hacks and are highly engaged with our channels,” said Grinstead. “We’re tapping into that behavior with creator content, social storytelling and community engagement.”
