Trade Marketing Summit

Wednesday, September 17th, 2025

• 8:30 AM Breakfast & Registration
• 9:15 AM Opening Remarks

  Jared Hopfer, Chief Revenue Officer, Brand Innovators

• 9:20 AM Crafting a B2B Brand and Narrative — from Challengers to Champions

  Standing out takes more than product strength — it requires sharp positioning and a compelling story. Learn how marketers at both emerging challengers and established leaders craft narratives that resonate, differentiate, and drive growth.

  Anne Becker, Senior Vice President, Trade Marketing & Communications, Paramount Advertising

  MB Gambke, SVP, Partnerships & Marketing, Barstool Sports

  Stephanie Gilbert, EVP, Head of Marketing, PR & Comms, Digitas

  Anna Sayre, Vice President of Marketing, The Trade Desk

  Shannon Shae Montoya, Vice President, Head of Global B2B Marketing, Sponsorships, & Events, Yahoo

  Moderated by: Jason Adelman, SVP, Strategy & Partnership Development, Brand Innovators Strategy Group

   

• 10:10 AM Tentpoles: Going Big at the Biggest Moments

  From Cannes to the Super Bowl, major industry and cultural moments offer high-profile opportunities to create a lasting impact. Learn from leading marketers how bold ideas, sharp execution, and the right partnerships maximize these opportunities.

  Kerel Cooper,  Chief Marketing Officer, GumGum

  Rachel Helfman, Sr. Director, Ad Marketing & Client Strategy, Roku

  Judy Lee – Sr. Director, Global Brand Experiences, Pinterest House of Creative, Pinterest

  Shannon Saper, VP Trade Marketing, NBCU

  Kerri Thornblad, AVP Marketing, DIRECTV 

  Moderated by: Gisela Germano, Chief Content Officer, Brand Innovators

   

• 10:50 AM Community Testimonial

  Justin Parnell, Senior Vice President, Marketing & Insights, Mondelēz International

• 11:00 AM Networking Break
• 11:00 AM Fireside Chat

  Harry Kargman, Founder & CEO, Kargo

  Moderated by: Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

• 11:30 AM Strategic Playbook for Partnership Success

  Nicole Jones, Vice President, Client Success, Brand Innovators

• 11:40 AM From Awareness to Action — How to Fuel Sales Enablement

  The path from awareness to revenue doesn’t happen on its own, it takes great marketing to set sales up for success. In this session, marketers and sales leaders will share how to maximize ROI from events and translate marketing impact into sales results.

  Amber Chenevert, PhD, Managing Director, Strategy & Insights, The Culture Shift, VML

  Ashley Koehn, Head of Sales & Trade Marketing, Vevo

  Charlotte Myerberg, Global Industry Lead, Uber

  Claire Nance, Head of Global Gaming Business Success Strategy, Activision Blizzard

  Dave Rosner, VP, Head of Marketing, Audigent

  Moderated by: Rick Song, President, Brand Innovators Strategy Group

• 12:10 PM Marketing to Brand Marketers

  The million-dollar question for B2B marketers is how to break through and ultimately become valuable partners to brand marketers. In this session, senior brand executives will share how they want to be approached, what makes an outreach stand out, and how to evolve from vendor to partner.

  Jay Altschuler, Senior Vice President, Global Media & Agency Relations, Mastercard

  Liz Bacelar, Global Head of AI and Advanced Analytics, Under Armour

  Sally Barton, Marketing Excellence Lead – US, Mondelēz International

  Dave Bolger, VP, Consumer Media, The National Football League

  Moderated by: Graham Smalley, SVP, Trade Marketing, NBCUniversal

   

• 12:30 PM Lunch