The Marketing Moment with Brand Innovators - Brand Innovators
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The Marketing Moment with Brand Innovators

May 26 • Hosted by Labatt Breweries of Canada • Toronto

Join us for our second Marketing Moment with Brand Innovators hosted by Labatt Breweries of Canada, bringing together industry leaders to explore how global moments shape brand success in Canada.
As the country prepares to host the FIFA World Cup 2026, this summit will dive into the transformative impact of world-class sporting events and how brands can harness these opportunities to drive meaningful engagement, cultural relevance, and long-term equity. This event offers a unique opportunity to gain actionable insights, hear from top marketing leaders, and explore how brands can win on the global stage followed by an intimate happy hour at the Labatt pub.

Tuesday, May 26, 2026

  • 2:30 pm Registration and Check in
  • 3:00 pm Opening Remarks and Welcome

    Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

    Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

    Ritesh Shah, Senior Vice President, Strategy & Partnerships, Brand Innovators

    Brittany Valevicius, Senior Manager, Marketing Culture & Capabilities, Labatt Breweries of Canada

  • 3:15 pm Building Authentic Local Connections Through Partnerships and Community-based Activations

    Explore how the FIFA World Cup 2026 will reshape Canada’s marketing landscape, from media and partnerships to fan engagement and national brand storytelling. Hear from industry leaders across Labatt, PepsiCo, and FIFA as they discuss the opportunities for brands to make a lasting impact during one of the world’s biggest global moments.

    Becky Lindsey, Head of Connections (Media, Partnerships, Data, & Creative), Labatt Breweries of Canada

    Julie Ann Matthews, Director of Portfolio Brands, Sports Partnerships & Shopper Marketing, PepsiCo

    Brendan Meagher, Head of Rights Management & Delivery, FIFA World Cup 2026 – Canada

    Moderated by: Riley Armstrong, Director, Inventory Development, The Trade Desk

  • 3:45 pm Leveraging Global Moments to Build Brand Equity

    Discover how brands can turn global cultural and sporting moments into powerful drivers of brand equity. This panel brings together leaders from Labatt, the Canadian Olympic Committee, and Cadillac Fairview to share strategies for creating meaningful, memorable connections that extend well beyond the moment.

    Natalie Lucas, Head of Above Core and Premium Brands, Labatt Breweries of Canada

    Tim Mackay, Director, Marketing Partnerships, Canadian Olympic Committee

    Andrea Nickel, Senior Director of experience Design and delivery, The Cadillac Fairview

    Moderated by: Carieanne Nickerson, Senior Vice President, Media, Involved Media

  • 4:15 pm Happy Hour hosted at the Labatt Pub!
  • 5:30 pm Event Wraps

Speakers

Julie Ann Matthews

Director of Portfolio Brands, Sports Partnerships & Shopper Marketing, PepsiCo

Riley Armstrong

Director, Inventory Development, The Trade Desk

Becky Lindsey

Head of Connections (Media, Partnerships, Data, & Creative), Labatt Breweries of Canada

Natalie Lucas

Head of Above Core and Premium Brands, Labatt Breweries of Canada

Tim Mackay

Director, Marketing Partnerships, Canadian Olympic Committee

Brendan Meagher

Head of Rights Management & Delivery, FIFA World Cup 2026 - Canada

Andrea Nickel

Senior Director of Experience Design and Delivery, Cadillac Fairview

Carieanne Nickerson

SVP, Media, Involved Media

Sponsors

Venue

The Labatt Pub
207 Queens Quay West
Suite 299
Toronto, ON M5J 1A7

Register