CMO & CFO Experience: The Future of Growth - Brand Innovators
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CMO & CFO Experience: The Future of Growth

Nov 05 • Hosted by NYSE • New York

The CMO & CFO Experience offers a one-of-a-kind day on the floor of the New York Stock Exchange – the global epicenter of finance and business. Gathering an exclusively curated audience of senior marketing leaders, the program features a private lunch, thought-provoking panels with CMOs, CFOs, and other top executives, and exclusive access to a Closing Bell Viewing & Trading Floor Tour. The day culminates with a cocktail reception and a remarkable dinner held directly on the iconic trading floor, alongside leaders from the world’s most influential brands. More than an event, this is an immersive, all-day experience where marketing and finance converge at the highest level.

Wednesday, November 5, 2025

  • 11:30 AM Lunch & Registration
  • 12:30 PM Welcome Remarks

    Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

    Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

    Tara Dziedzic, Head of US Listings, New York Stock Exchange

  • 12:40 PM Responsible Growth: Balancing Brand Ambition with Consumer Trust

    Casey Hurbis, Chief Marketing Officer, BetMGM

    Moderated By: Victoria Milo, SVP Global Media Solutions & Emerging Tech, .Monks

     

  • 1:05 PM Building the Narrative: How Brands Win the Street Before IPO Day

    Joe Benarroch, Head of Content, Media Partnerships, and Distribution, New York Stock Exchange

    Michael Harris, Vice Chairman and Global Head of Capital Markets, New York Stock Exchange

    Andrew Miller, Chief Growth Officer, Been There Done That (BTDT)

    Kim Robinson, Head of Marketing, New York Stock Exchange

    Moderated By: Kristen Scholer, Strategic Planning Manager, New York Stock Exchange

     

  • 1:35 PM Redefining the CMO–CFO Partnership

    As the lines blur between marketing, finance, and technology, CMOs and CFOs are stepping into expanded roles. This session explores how their partnership is evolving – from investment decisions and performance measurement to building the platforms and capabilities that drive enterprise growth.

    Sarah Zurell, Chief Marketing Officer, Chinese Laundry

    Jennifer Yiu, Chief Financial Officer, Chinese Laundry

    Moderated By: Jillian Scarfo, Director of Sales – Regional, Locality

  • 2:00 PM Scaling Smarter: Lessons from High-Growth Companies

    Jenna Behrer, Chief Growth Officer, Dr. Praeger’s

    Ben Grossman, President, Saatchi & Saatchi

    Francis Perrin, Chief Brand and Sustainability Officer, Rehlko

    Stephen Simonis, Chief Revenue Officer, Beard Club

    Moderated By: Vlad Strelsov, Head of Revenue, Attain

     

  • 2:30 PM Keynote: Marketing as a Growth Driver

    Mark Kirkham, Chief Marketing Officer, PepsiCo Beverages US, PepsiCo

     

  • 2:45 PM Fireside Chat: Marketing as a Growth Driver

    Mark Kirkham, Chief Marketing Officer, PepsiCo Beverages US, PepsiCo

    Moderated By: Doug Straton, Chief Marketing Officer, Bazaarvoice

  • 3:00 PM The Future of Growth

    How CMOs and CFOs are aligning on strategy and investment to drive sustainable business impact.

    Michael Amsel, Chief Marketing Officer, WeightWatchers

    Felicia DellaFortuna, Chief Financial Officer, WeightWatchers

    Moderated By: Tom Bartholomew, President, Director of Media & Fulfillment, Icon International

  • 4:00 PM Closing Bell Viewing & Trading Floor Tour
  • 4:30 PM Cocktail Hour
  • 6:30 PM Wrap

Speakers

Michael Amsel

Chief Marketing Officer, WeightWatchers

Tom Bartholomew

President, Director of Media & Fulfillment, Icon International

Jenna Behrer

Chief Growth Officer, Dr. Praeger's

Joe Benarroch

Head of Content, Media Partnerships, and Distribution, New York Stock Exchange

Linda Cronin

EVP Global Media, .Monks

Felicia DellaFortuna

Chief Financial Officer, WeightWatchers

Ben Grossman

President, Saatchi & Saatchi

Michael Harris

Vice Chairman and Global Head of Capital Markets, New York Stock Exchange

Casey Hurbis

Chief Marketing Officer, BetMGM

Mark Kirkham

Chief Marketing Officer, PepsiCo Beverages US, PepsiCo

Andrew Miller

Chief Growth Officer, Been There Done That (BTDT)

Francis Perrin

Chief Brand and Sustainability Officer, Rehlko

Kim Robinson

Head of Marketing, New York Stock Exchange

Jillian Scarfo

Director of Sales - Regional, Locality

Kristen Scholer

Senior Content Creator, New York Stock Exchange

Stephen Simonis

Chief Revenue Officer, Beard Club

Doug Straton

Chief Marketing Officer, Bazaarvoice

Vlad Strelsov

Head of Revenue, Attain

Jen Yiu

Chief Financial Officer, Chinese Laundry

Sarah Zurell

Chief Marketing Officer, Chinese Laundry

Sponsors

Venue

11 Wall St
New York, NY 10005

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