Sports Marketing Upfronts @ the NFL Draft

Wednesday, April 24, 2024

• 8:00 AM Breakfast & Registration
• 9:00 AM Welcome

  Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

  Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

• 9:10 AM Fireside Chat

  Casey Hurbis, Senior Vice President, Rocket Mortgage Marketing

  Moderated by: Hunter Weeks, Senior Director, Enterprise Partnerships, EVERFI

• 9:40 AM Fireside Chat

  Emily Griffin, SVP Marketing & Brand, Detroit Lions

  Moderated by: Jeff Vogel, Director of Media Sales, Volta

• 10:10 AM Panel

  Deadra Rahaman, EVP, Client Partnerships & Strategy, Hero Collective, and Strategic Advisor, BLACK@

  Juanita Slappy, Head of Multicultural Marketing, Cadillac

  Peter Ukhurebor, Founder, CEO, BLACK@

  Fran Westbrooks, President and Managing Partner , BLVD Content

  Moderated by: Patrick Werksma, Co-Founder & CRO Playbooked

• 10:40 AM Networking Break
• 11:00 AM The Story Behind the NFL Draft Creative & Décor Program in Detroit

  Paul Andraos, Creative Director, National Football League (NFL)

  Kylie Callura, Original Social Content and Production, National Football League (NFL)

  Cam Etheredge, Art Director, National Football League (NFL)

  Moderated by: Brittany Allen, Senior Manager of Customer Marketing, Sports, EVERFI

• 12:00 PM Women in Sports Marketing Panel

  Nadine Dabaja, Sports Marketing Agent, Valiant Management Group

  Erin Griffin, Senior Vice President of Marketing & Communications, Riddell

  Alicia Jeffreys, EVP, and Chief Marketing Officer, Detroit Pistons

  Moderated by: Kristy Mahlo, VP National Sales, Regional Offices; Sports and Live Event Specialist, Scripps Networks

• 12:30 PM Lunch
• 1:30 PM Beyond the Field: How Applebee’s Leverages Sports to Connect with Guests Nationally and in Neighborhoods Across the Country

  Joel Yashinsky, Chief Marketing Officer, Applebee’s

  Moderated by: Harit Pathak, CoFounder, EssentiallySports

• 2:00 PM The Future of MarTech

  Hass Khalife, Global Director of MarTech Solutions, General Motors

  Moderated by: Shannon Marcangelo, Sr. Strategic Partnership Executive, Quantcast

• 2:30 PM Finding Your Why: Aligning Values and Vision to Maximize Sponsorships

  Bridget Sponsky, Executive Director, Brand and Sponsorship Marketing, Ally

  Moderated by: Cole Cook, Senior Consultant, Global Analytics & Strategy, KORE Software

• 3:00 PM Networking Break
• 3:15 PM How to Win with Brand Partnerships

  EJ Laratta, Vice President, Partnership, Fanatics Events

  Jaime Oesch, Director Digital Consumer Experience, Kellanova

  Nicole Pesale, Head of Jeep Advertising, N.A.

  Philip Pirkovic, Director Of Brand & Partnerships, Shinola

  Moderated by: Laura Serge, Vice President of Sales, Spotter

• 3:45 PM 2024 Industry Trends and Predictions

  Nancy O’Brien , Senior Director, Media Sales , Volta

  Michelle Stiller, Brand Partnerships Director, Media Sales, HANG Media

  Moderated by: Jaime Oesch, Director Digital Consumer Experience, Kellanova

• 4:15 PM New Balance: Fewer. Bigger. Better. Partnerships That Work

  Naveen Lokesh, Head of Global Sports Marketing, Basketball & Football, New Balance Athletics, Inc.

  Moderated by: Les Harrison, National Brand Partnerships, Programmatic, OUTFRONT Media

• 4:45 PM The Power of NIL: Authentic Brand & Student Athlete Activations

  Donovan Edwards, Running Back and Team Leader, University of Michigan Football Team

  Trey Holder, Head of Brand Innovators College Sports

  Jerred Johnson, CPT, AG, Michigan Army National Guard

  Scott Schoessel, VP of Global Marketing, Wolverine Boots

  Margaret Trimer, VP of Strategic Partnerships, Delta Dental

  Jared Wangler, Co-Founder, Champions Circle and CEO, Valiant Management Group

  Moderated by: Dean Brody, Founder of REVEL Moments

• 5:30 PM Wrap