Tentpoles Sports Marketing Upfronts Past Events

Sports Marketing Upfronts during Super Bowl Week

Feb 05 - Feb 07 • Hosted by Kingsway • New Orleans

Join us at our Sports Marketing Upfronts @ Super Bowl LIX, where the intersection of sports, marketing, and culture takes center stage. This premier event will bring together industry leaders, top brands, and creative visionaries to explore the biggest trends in sports marketing, Super Bowl advertising, and fan engagement. From groundbreaking campaigns to game-changing strategies, discover how brands are driving impact on the biggest stage in sports. Don’t miss this opportunity to network with peers, gain exclusive insights, and get inspired leading up to the Big Game!

Wednesday • February 5 • 2025

12:00 PM Lunch
1:00 PM Welcome

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

Pearl Tam, Vice President of Content & Community, Brand Innovators

Emcee: Damaune Journey, Global Chief Growth Officer, 72andSunny
1:15 PM Panel

Tim Ellis, Chief Marketing Officer, NFL

Marissa Solis, SVP Global Brand and Consumer Marketing, NFL

Artis Stevens, President & CEO, Big Brothers Big Sisters of America

Adam Vasallo, Chief Marketing Officer, Big Brothers Big Sisters of America

Moderated by: Dawn Goodburn, Head of Customer Marketing, EVERFI
1:55 PM The Sports Report: A Look Into 2025

Aaron Anderson, Chief Marketing & Business Development Officer, Canvas Worldwide
2:15 PM Hydration Innovator Cirkul Hits the Super Bowl Ad Stage

Andy Gay, Co-Founder and Chief Brand Officer, Cirkul

Garrett Waggoner, CEO & Founder , Cirkul

Moderated by: Jay Smith, Vice President of Sales, Brand Solutions, TeamSnap
2:45 PM Beyond the Logo Slap to Winning Partnerships

AJ Mazza, VP, Marketing Partnerships, FanDuel

Andrew Sneyd, Executive Vice President, Marketing, FanDuel

Moderated by: Jonathan Riskin, Vice President of Revenue, ALLCITY Network
3:15 PM Networking Break
3:30 PM Reaching New Audiences: The Power of Authenticity, Purpose, and Active Participation

Claire Egerter, Manager, Global Brand and Consumer Marketing, NFL

Javier Farfan, Global Brand & Consumer Marketing Consultant, NFL

Jackie Finn, Director, Global Brand and Consumer Marketing, NFL

Caitlin Moran, Manager, Global Brand and Consumer Marketing, NFL

Moderated by: Ian Dallimore, Vice President of Digital Growth & GM of Programmatic, Lamar Advertising Company
4:00 PM Game-Changers: Leveraging Athlete Partnerships to Elevate Your Brand

Jim McCoy, Associate Vice President, Sports Marketing, Nationwide

Moderated by: Pat Foote, SVP, Sales, Innovid
4:30 PM Spotlighting Women in Sports

Kamal Bhandal, Vice President, Global Invisalign Brand, Consumer & Americas Marketing , Align Technology

Moderated by: Becca Kantor, Director of Brand Partnerships, Teton Ridge
5:00 PM SFC: Building a Brand & Reimagining Pro Fishing

Jaselyn Berthelot, Louisiana Canyons Angling Club, 2X SFC Division Champion, 2022 SFC Angler of The Year,

Raheem Mostert, SFC Team Owner (Remix AC), Miami Dolphins Pro Bowl Running Back

Mark Neifeld, Commissioner & CEO, Sports Fishing Championship (SFC)

Jeffery Simmons, 3X Pro Bowl and 2X All Pro DL , Tennessee Titans
5:30 PM Fireside Chat

Josh Booty, Co-Founder, Bula Technologies, World Series winner with MLB and former NFL Quarterback

Urban Meyer, Sportscaster, Former College Football Coach, Investor

Sean Morgan, President, Morgan Sports Partners

Carr Scott, Founder, Los Linderos Tequila

Jeffery Simmons, 3X Pro Bowl and 2X All Pro DL, Tennessee Titans

Moderated by: Andrew Lafiosca, Sports Managing Director, US/CAN, Nielsen Sports

Thursday • February 6 • 2025

9:15 AM Welcome

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

Pearl Tam, Vice President of Content & Community, Brand Innovators

Emcee: Kate Clough, Global Media Director, Lenovo
9:30 AM Maximizing Brand Impact with the NFL

Mike Minnella, Senior Director, Business Development, NFL

Rick Pineda, Director – Sports, Diageo

Molly Spychalski, Global Head of Brand Partnership Marketing, Uber

Moderated by: Becca Kantor, Director of Brand Partnerships, Teton Ridge
10:05 AM How to Amplify Brand Awareness with Sports Fans

Rich Barbier, Vice President, Consumer Insights & Analytics, New Orleans Saints

Alison Giordano, SVP Global Sponsorships & Consumer Marketing, Mastercard

Damon Mercadante, VP of Growth Marketing, Sleeper

Paul Pettas, Vice President, Brand & Communications, Sodexo Live!

Moderated by: Austie Montgomery, Senior Director, Brand Partnerships, ClutchPoints
10:45 AM The Heart of the Game: Wilson’s Influence on Football Culture

David Picioski, Head of Marketing, Team Sports, Wilson Sporting Goods

Moderated by: Julie Haferkamp, SVP, Sales Brand Activation Events, Spiro
11:10 AM Fireside Chat

Glenn Cole, Founder & Creative Chair, 72andSunny

Tim Ellis, Chief Marketing Officer, NFL

Moderated by: Matt Andrews, Senior Vice President, Highmark TechSystems
11:40 AM Fireside Chat

Kate Clough, Global Media Director, Lenovo

Moderated by: Joe Valente, Head of Client Sales, Ampersand
12:05 PM From Food to Football | The Evolution of Brand Engagement at Super Bowl

Mark Kirkham, SVP Marketing Pepsi & Sparkling Brands, North America, PepsiCo

Moderated by: Ben Flaccus, Managing Director of Retail & CPG Commerce, Perion
12:30 PM Lunch

Afternoon Emcee: Ian Dallimore, Vice President of Digital Growth & GM of Programmatic, Lamar Advertising Company
1:30 PM Driving Brand Growth with Sports Marketing & Partnerships

Lauren Campbell, Chief Marketing Officer, Firefly Recovery

Casey Hurbis, Chief Marketing Officer, BetMGM

Sherina Smith, Enterprise Chief Marketing Officer, American Family Insurance

Brian Vahaly, Chairman and President, USTA

Moderated by: Bob Lynch, Founder & CEO, SponsorUnited
2:15 PM Fireside Chat

Sherina Smith, Enterprise Chief Marketing Officer, American Family Insurance

Moderated by: moderated by: Alex Belaidi, VP of Brand Partnerships, EDO
2:45 PM Networking Break
3:00 PM How to Tap Into Nostalgia While Staying Culturally Relevant in Marketing

Jessica Grigoriou, SVP Marketing, Dressings, Unilever North America

Moderated by: Matt Grandchamp, VP, Sales, NowThis
3:30 PM Fireside Chat

Liane Nadeau, EVP, Head of Media Investment, Publicis Groupe

Vinny Rinaldi, Vice President, Media & Marketing Technology, The Hershey Company

Moderated by: Sage Saperstein, VP Sales and Strategy, Barstool Sports
4:00 PM The Future of Sports Fandom

Jeff Collins, President, Advertising Sales, Marketing & Brand Partnerships, Fox Corporation

Robert Gottlieb, President, Marketing, FOX Sports

Melody Hildebrandt, Chief Technology Officer, Fox Corporation

Michael Mulvihill, President, Insights and Analytics, FOX Sports, FOX Entertainment and Tubi

Moderated by: Jen Hale, Sports Journalist and Host: NFL and NBA, Fox Sports
4:30 PM Fireside Chat

Carl Loredo, President, Pizza Hut, U.S. Division

Moderated by: Mark Evans, Executive Vice President, FOX Sports

Friday • February 7 • 2025

9:00 AM Welcome

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

Pearl Tam, Vice President of Content & Community, Brand Innovators

Emcee: Ryan McDermott, SVP Head of Sales, Barstool Sports
9:15 AM Evolution of A Veteran Super Bowl Brand: Pringles Making Cultural Moves

Sarah Reinecke, Vice President of Marketing, Kellanova

Moderated by: Sarah Patel, SVP, Sales, Nativo
9:45 AM Women in Sports Marketing

Erin Exum, Director of Communications & Athlete Marketing, American Football, EA SPORTS

Kelly Hahn, Senior Brand Manager – Jim Beam, US Marketing, Suntory Global Spirits

Quinnie Jenkins, Director of Sponsorships, Delta Air Lines

Moderated by: Maureen Murphy, Executive Vice President, Client Partnerships, NBCUniversal
10:30 AM Driving Meaningful Engagement: How Toyota is 'Rolling Deep' Across the NFL

Dedra DeLilli, Vice President, Marketing Communications, Toyota

Moderated by: Sam Amiri, Chief Revenue Officer, Nativo
11:00 AM Fireside Chat

Evan Dexter, VP, Brand, EA SPORTS Madden NFL & College Football

Moderated by: Matt Miller, President, Executive Creative Director, X-FCTR
11:45 AM Building Engagement through Brand Activations and Partnerships

Angie Champsaur, Head of PR and Earned Media, Church’s Chicken

Jeff Rogers, President , SALT XC

Brad Ross, VP Global Sports & Entertainment Marketing and Partnerships, The Coca-Cola Company

Allie Smith, Senior Vice President, Marketing, MSC Cruises

Moderated by: David Dreyer, Chief Marketing Officer, Starco Brands
12:30 PM Fireside Chat

Laura Jones, Chief Marketing Officer, Instacart

Moderated by: Brad Stockton, Head of Investment, dentsu X
1:00 PM Emerging Trends in Sports, Media and Entertainment

Ricky Engelberg, Partner, Maximum Effort

Jennifer Frommer, SVP, Partnerships, Sony

Carlos Padilla, Head of Global Sports Partnerships, Dow

Raj Register, SVP and Chief Marketing Officer, North America, Stellantis

Moderated by: Ashleigh Christmann, Account Executive, Locality
1:45 PM Panel

Brad Cutler, Senior Manager, Integrated Media, The Hershey Company

Ross Smith

Andrew Yaffe, CEO, Dude Perfect

Moderated by: Chad Biagini, President, Nolan Partners and Board Member, HR Innovators

Mark Mayleben, Partner, Nolan Partners and Board Member, HR Innovators

Speakers

Venue

Kingsway

544 Esplanade Avenue
New Orleans, LA 70117

Wednesday • February 5 • 2025

Thursday • February 6 • 2025

Friday • February 7 • 2025

Speakers

Sponsors

Venue

Register