Sports Marketing Summit during Super Bowl Week

Brandon Gutman, Co-Founder and Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder and Co-CEO, Brand Innovators

Gisela Germano, Chief Content Officer, Brand Innovators

Pearl Tam, Senior Vice President, Content & Community, Brand Innovators

Kamal Bhandal, Senior Vice President: Global Invisalign Brand, Consumer & Americas Marketing, Align Technology

Moderated by: Jon Margolis, VP of Brand Partnerships, Atmosphere TV

The Super Bowl is often just the beginning of a brand’s message or platform. This session will explore how brands are keeping their game day energy alive throughout the year.

Stephanie Dittmer Rogers, Executive Vice President Marketing, San Francisco 49ers

Gail Horwood, Chief Marketing and Customer Experience Officer, Innovative Medicines, US, Novartis

Liz Vanzura, Chief Marketing Officer, Solo Brands

Ryan Washatka, SVP Sports & Entertainment, Rakuten Rewards

Moderated by: Michelle Oh, Co-Founder & GM, Roll AI

Viewership of women’s sports continues to skyrocket and brands are leaning in. This panel will explore how brands are thinking about women’s sports as platforms for marketing in 2026.

Amy Lund, VP, Integrated Marketing & Communications, Gallo

Celessa Baker, Vice President of Marketing, Sephora

David Picioski, Head of Marketing, Team Sports, Wilson Sporting Goods

Vanessa Taveras, Chief Partnerships Officer, Athletes Unlimited

Moderated by: Stephanie Martin, President, San Francisco, LOVB San Francisco

John Koller, Senior Vice President Marketing, HP

Moderated by: Nathan Faulkner, Senior Director, Sales, Hive

AI is transforming how brands connect with consumers, from social strategies to product launches and AI-driven insights. This panel will explore challenges and success stories in AI-powered initiatives, highlighting what’s working and where innovation is heading in 2026 and beyond.

Kimberley Blanding, Meta Global Marketer of AI Wearables, Meta

Katelyn Watson, Chief Marketing Officer, Talkspace

Jim Squires, EVP, Marketing & Growth, Reddit

Moderated by: Laura Maness, Founding Board Member, Alembic

Join us for a brand-forward conversation on how Ro used sports as a proving ground before stepping onto TV’s biggest stage. We’ll explore how years of disciplined TV and sports testing, paired with modern measurement, gave the team the confidence to scale from performance-driven wins to a defining Super Bowl moment. The session will unpack why live sports remains the ultimate cultural accelerator, how data helps remove risk from bold creative bets, and what separates brands that simply buy into the Super Bowl from those that show up with a strategy built to break through.

Will Flaherty, SVP of Growth, Ro

Moderated by: Alex Visoky, Director of Client Services, Tatari TV

Working with popular athletes gives brands an opportunity to reach sports fans. This panel will explore how brands are working with athletes and staying authentic to reach new audiences.

John Ohail, Global Director of Icon Sports Marketing, Oakley

Julia Chen Davidson, Global Head of Marketing, Lingo by Abbott

Doug Flutie, Heisman Winner and NFL Comeback Player of the Year, NFL

Moderated by: Peter Gansler, VP of Business Development, rEvolution

Brandon Gutman, Co-Founder and Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder and Co-CEO, Brand Innovators

Pearl Tam, Senior Vice President, Content & Community, Brand Innovators

Emcee: Damaune Journey, Global Chief Growth Officer, 72andSunny

Gerardo Soto, VP Media & Sports Marketing, Lowe’s

Julie Lee, Director Brand & Sports Marketing, Lowe’s

Moderated by: Brandon Kuhl, Brand Partnerships, Senior Account Executive, iSpot

Caroline Davis, Manager, Global Brand & Consumer Marketing, The National Football League (NFL)

Claire Egerter, Senior Manager, Global Brand & Consumer Marketing, The National Football League (NFL)

Lucy Hallowell, Senior Manager, Advertising & Production, The National Football League (NFL)

Caitlin Moran, Manager, Global Brand & Consumer Marketing, The National Football League (NFL)

Moderated by: Megan Baker, SVP, Group Account Director, Digitas

Jessica Grigoriou, SVP Marketing, Dressings, Unilever North America

Moderated by: Chris Yorro, Head of Agency Development, Yelp 

Dedra DeLilli, VP, Marketing Communications, Toyota Motor North America

Moderated by: Carrie Steele, Industry Director, Automotive, Reddit

Glenn Cole, Founder & Creative Chair, 72andSunny 

Tim Ellis, EVP, Chief Marketing Officer, NFL

Moderated by: Scott Howe, CEO, LiveRamp

Showing up in sports gives brands a field-level connection with sports fans. This panel will explore how brands can authentically show up in the modern fan journey beyond game day and into culture by building emotional stickiness, and creating value that fans carry with them all year round.

Craig Lyon, Senior Vice President of Marketing, Nutrabolt

Jim McCoy, VP, Sports Marketing, Print & Promotions, Nationwide

Monica Brouwer, VP of Brand, Smash Kitchen

Moderator: Shabnum Mehra Palomba, EVP of Media, Digitas

Learn how Marriott engages Members and Future Members to turn their passion for sports into long lasting travel loyalty. We’ll explore how Marriott engages with the NFL across the league calendar, as well as through other partnerships with the NCAA, FIFA World Cup, USA Soccer, and more.

Andy Kauffman, Chief Commercial Officer, Marriott International

Moderated by: Lindsay Amodio, VP Account Management, Sensor Tower 

Steve Hartmann, Head of Integrated Marketing, Experian

Fred Warner, American Professional Football Linebacker, San Francisco 49ers

Moderated by: Sage Saperstein, Head of Category and New Business Partnerships, Barstool Sports 

As momentum builds toward FIFA World Cup 2026, demand for premium hospitality and hosted experiences continues to accelerate. Leading businesses across sectors are already securing hospitality packages to support client entertainment, relationship building, and strategic brand initiatives.

Kyle Pottinger, SVP, Sales – FIFA World Cup 2026, On Location

In an era of endless choice, emotional connection is a brand’s most valuable asset. This session will explore how brands can build emotional resonance to cultivate lasting customer loyalty.

Lucas Coyle, Director, Brand Media & Awareness, Manscaped

Jaime Fabricant, Whiskey Marketing, Proximo Spirits

Suzie Waller, Senior Director, Growth Marketing, Peloton

Jennifer White, Director of Marketing, Oikos, Danone

Moderated by: Todd Braverman, CRO, Ampersand

Zoë Lazarre, Chief Marketing Officer, Genentech

Moderated by: Tony McRoberts, SVP, GTM, Alembic

Gabrielle Wesley, Chief Marketing Officer, Confectionery, Mars Snacking North America

Moderated by: Anders Mortensen, Chief Revenue Officer, The Trade Desk

Stacey Andrade-Wells, Chief Marketing Officer, Liquid I.V.

Moderator: Nataly Kelly, Chief Marketing Officer, Zappi

Every deck claims Gen Z is killing sports. But in reality, young audiences are not “less interested,” they consume sports in clips and through athletes personalities. This panel will explore how sports marketers can reach this coveted young audience by embracing memes and creator culture tied to the largest moments in sports.

Erin Exum, Director of Integrated Communications and Athlete Marketing, Madden and College Football, EA Sports

Jennifer Hudson, North America Brand Leader, Smirnoff Vodka, Diageo

Joe Cannon, SVP, Strategic Partnerships, Hyperice

Gilad Haas, Co-Founder, Shadow Lion

Moderated by: Greg Sherrill, President of Sales, Rumble Advertising

In today’s market, brands thrive not just by what they sell, but by the relationships they cultivate. This panel explores how authentic partnerships—with influencers, creators, other brands, and communities—can elevate brand identity, drive loyalty, and create lasting impact.

Alison Anziska, SVP Marketing, Edmunds

Jennifer Jones-Latz, Head of Global Brand Marketing, Lucid Motors

Jim Ruane, Senior Vice President, Lead Brands, Diageo

Moderated by: Cecili Swift, VP of Sales, InMarket 

Brandon Gutman, Co-Founder and Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder and Co-CEO, Brand Innovators

Pearl Tam, Senior Vice President, Content & Community, Brand Innovators

Emcee: Evan Wolf, Head of Mid Market Sales, North America, Reddit

Chetan Parekh, Vice President & General Manager, Gillette & Braun NA, Procter & Gamble

Bryan Klopack, Chief Development Officer, Big Brothers Big Sisters of America

Moderated by: Jessica Ricaurte, Chief Revenue Officer, Adsmovil

A look at how the Super Bowl can serve as the kickoff to year‑round storytelling. CMO Mark Kirkham on PepsiCo Beverages’ Super Bowl strategy that extends beyond game day — from the early teasers and Radio Row presence, to post-game collaborations that will keep the momentum and conversation going after Sunday.

Mark Kirkham, Chief Marketing Officer, PepsiCo Beverages US, PepsiCo

Moderated by: Shane Dwyer, Head of Sales, Lyft Ads

Greg Hamilton, Chief Marketing Officer, Little Caesars

Renato Meier, Director of Marketing, Breitling

Mike Minnella, Senior Director, Business Development, NFL

Moderated by: Brandon Kuhl, Brand Partnerships, Senior Account Executive, iSpot

Social media trends and the news cycle are dictating the conversation these days and savvy brands understand the opportunity of being agile and responding in real time. This session will explore how brands can respond at the speed of culture, offering tips on what works and how to ensure your creative is meaningful and not just part of the noise.

Henry Arlander, VP of Creative, Manscaped

Jennifer Richardi, Head of Brand & Creative, DoorDash

April Siler, Chief Executive Officer, Good Eat’n

Sarah Rosen, Head of Content Partnerships, Reddit

Moderated By: Jenny Nelson, Chief Marketing Officer, Audacy

This session explores how the sport’s rapid rise is reshaping youth engagement, inclusion, and brand strategy. Leaders discuss how partnerships, storytelling, and grassroots-to-global campaigns are turning flag football into one of the most powerful cultural and commercial opportunities in sports.

Tyler Rutstein, SVP of Global Brand and Americas Marketing, Under Armour

Jose Diaz, EVP of Strategic Partnerships and Comms, SMAC

Moderated by: Jarrod Ballou, Senior Creative Director, SurveyMonkey

Sarah Reinecke, Senior Vice President, Salty Portfolio and Brand, Mars Snacking

Moderated by: Ian O’Donnell, Vice President of Sales, Rumble Cloud

Denise Truelove, Senior Vice President Marketing, Frito-Lay

Damaune Journey, Global Chief Growth Officer, 72andSunny

Moderated by: Lorenzo Papa,  SVP, Strategic Partnerships, Captivate

FIFA World Cup 26 will be the largest and most ambitious tournament in history hosted across three countries (the United States, Mexico and Canada), in 16 host cities. This session will explore how brands are planning for this once-in-a-lifetime event.

Cory Bildstein, Vice President, Partner Solutions & Insights, MLS

Kate Clough, Global Media Director, Lenovo

Alex Lasry, CEO, FIFA World Cup 26 NYNJ Host Committee

Moderated by: Brian Cordes, Head of Client Partnerships & National Offices, DIRECTV

Sports offer more than visibility—they create emotional connection, shared values, and lifelong loyalty. For brands like American Family Insurance, sports partnerships are a powerful platform to reinforce trust, celebrate perseverance, and show up meaningfully in the communities you serve. This session explores how legacy brands are using sports to move beyond sponsorships into authentic storytelling—through athlete partnerships, grassroots investments, and culturally relevant moments that resonate on and off the field. We’ll examine campaigns that align with values-driven fandom, strengthen brand purpose, and deliver measurable impact across generations.

Sherina Smith, Chief Marketing Officer, American Family Insurance

Moderated by: Rebecca Weidenbenner, Senior Director, Global Client Development, The Trade Desk

Amy Azzi, VP, Sponsorships – Sports, Entertainment & Hospitality, T-Mobile

Ricky Engelberg, Partner, Maximum Effort

Nicole Fischer, Director, RITZ, Mondelēz

Kameryn Stanhouse, Vice President, Global Sports & Entertainment Partnerships, IBM

Moderated by: Jason Taylor, Chief Revenue Officer, USA TODAY 

Kenny Mitchell, Global Chief Marketing Officer, Levi Strauss & Co.

Moderated by: Dr. Marcus Collins, Clinical Assistant Professor of Marketing, University of Michigan – Stephen M. Ross School of Business

JB Smoove

Moderated by: Dr. Marcus Collins, Clinical Assistant Professor of Marketing, University of Michigan – Stephen M. Ross School of Business