Sports Marketing Summit during Super Bowl Week

Brandon Gutman, Co-Founder and Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder and Co-CEO, Brand Innovators

Gisela Germano, Chief Content Officer, Brand Innovators

Pearl Tam, Senior Vice President, Content & Community, Brand Innovators

The Super Bowl is often just the beginning of a brand’s message or platform. This session will explore how brands are keeping their game day energy alive throughout the year.

Stephanie Dittmer Rogers, Executive Vice President Marketing, San Francisco 49ers

Viewership of women’s sports continues to skyrocket and brands are leaning in. This panel will explore how brands are thinking about women’s sports as platforms for marketing in 2026.

Brands are tapping into the emotional power of sports to drive loyalty, spark conversation and align with values-driven fandom. From athlete partnerships to storytelling, this session will feature the most impactful campaigns connecting with audiences on and off the field.

AI is evolving on a daily basis. This panel will explore the biggest breakthroughs, challenges and success stories shaping the AI landscape as we move th 2026. Industry leaders will share what is working, what isn’t, and where AI innovation is heading next.

Santi Pochat, Vice President, Brand and AI, Lenovo

AI is transforming how brands connect with consumers, from social strategies to product launches and AI-driven insights. This panel will explore challenges and success stories in AI-powered initiatives, highlighting what’s working and where innovation is heading in 2026 and beyond.

Working with popular athletes gives brands an opportunity to reach sports fans. This panel will explore how brands are working with athletes and staying authentic to reach new audiences.

Brandon Gutman, Co-Founder and Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder and Co-CEO, Brand Innovators

Gisela Germano, Chief Content Officer, Brand Innovators

Pearl Tam, Senior Vice President, Content & Community, Brand Innovators

Jessica Grigoriou, SVP Marketing, Dressings, Unilever North America

Dedra DeLilli, VP, Marketing Communications, Toyota Motor North America

Glenn Cole,Founder & Creative Chair, 72andSunny 

Tim Ellis, EVP Chief Marketing Officer, NFL

Showing up in sports gives brands a field-level connection with sports fans. This panel will explore how brands can authentically show up in the modern fan journey beyond game day and into culture by building emotional stickiness, and creating value that fans carry with them all year round.

Craig Lyon, Senior Vice President of Marketing, Nutrabolt

Jim McCoy, VP, Sports Marketing, Print & Promotions, Nationwide

Learn how Marriott engages Members and Future Members to turn their passion for sports into long lasting travel loyalty. We’ll explore how Marriott engages with the NFL across the league calendar, as well as through other partnerships with the NCAA, FIFA World Cup, USA Soccer, and more.

Andy Kauffman, Chief Commercial Officer, Marriott International

In an era of endless choice, emotional connection is a brand’s most valuable asset. This session will explore how brands can build emotional resonance to cultivate lasting customer loyalty.

Jamie Fabricant, Portfolio Lead, Proximo

Suzie Waller, Senior Director, Growth Marketing, Peloton

Jennifer White, Director of Marketing, Oikos, Danone

In today’s market, brands thrive not just by what they sell, but by the relationships they cultivate. This panel explores how authentic partnerships—with influencers, creators, other brands, and communities—can elevate brand identity, drive loyalty, and create lasting impact.

Joe Cannon, SVP, Strategic Partnerships, Hyperice

Nick Tran, President & Chief Marketing Officer, First Round

Stacey Andrade-Wells, Chief Marketing Officer, Liquid I.V.

Every deck claims Gen Z is killing sports. But in reality, young audiences are not “less interested,” they consume sports in clips and through athletes personalities. This panel will explore how sports marketers can reach this coveted young audience by embracing memes and creator culture tied to the largest moments in sports.

Jennifer Hudson, North America Brand Leader, Smirnoff Vodka, Diageo

From immersive storytelling to AI-driven personalization, discover the breakthroughs reshaping the media landscape. This session highlights what’s next for content, distribution and audience engagement in a rapidly evolving world.

Alison Anziska, SVP Marketing, Edmunds

Brandon Gutman, Co-Founder and Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder and Co-CEO, Brand Innovators

Gisela Germano, Chief Content Officer, Brand Innovators

Pearl Tam, Senior Vice President, Content & Community, Brand Innovators

Mark Kirkham, Chief Marketing Officer, PepsiCo Beverages US, PepsiCo

Greg Hamilton, Chief Marketing Officer, Little Caesars

Renato Meier, Director of Marketing, Breitling

Mike Minnella, Senior Director, Business Development, NFL

Social media trends and the news cycle are dictating the conversation these days and savvy brands understand the opportunity of being agile and responding in real time. This session will explore how brands can respond at the speed of culture, offering tips on what works and how to ensure your creative is meaningful and not just part of the noise.

This session explores how the sport’s rapid rise is reshaping youth engagement, inclusion, and brand strategy. Leaders discuss how partnerships, storytelling, and grassroots-to-global campaigns are turning flag football into one of the most powerful cultural and commercial opportunities in sports.

Tyler Rutstein, SVP of Global Brand and Americas Marketing, Under Armour

Jose Diaz, EVP of Strategic Partnerships and Comms, SMAC

FIFA World Cup 26 will be the largest and most ambitious tournament in history hosted across three countries (the United States, Mexico and Canada), in 16 host cities. This session will explore how brands are planning for this once-in-a-lifetime event.

Kate Clough, Global Media Director, Lenovo

Kenny Mitchell, Global Chief Marketing Officer, Levi Strauss & Co.

Moderated by: Dr. Marcus Collins, Clinical Assistant Professor of Marketing, University of Michigan – Stephen M. Ross School of Business