Sports Marketing Summit

Wednesday, August 21, 2024

• 8:30 AM Breakfast & Registration
• 9:15 AM Opening Remarks

  Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

  Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

  Emcee: Roddy Campbell, Director of Partnerships & International Business, Tennis Australia

• 9:30 AM Building Lasting Athlete Partnerships

  Joelle Michaeloff, Vice President of Design – Sportswear, Wilson

  Marta Kostyuk, WTA World no.21 and Wilson Brand Ambassador

  Moderated by: Boris Becker, VP, RTL AdAlliance

• 10:00 AM Brand Activation: Increasing Interactivity & Engagement

  Doug Zarkin, Chief Brand Officer, Good Feet Holdings

  Moderated by: Jason Smith, VP of Sales, Brand Solutions, TeamSnap

• 10:30 AM Networking Break
• 10:55 AM Measuring & Maximizing ROI of Sports Sponsorships

  Seth Yassky, Head of Partnerships: Sports Marketing & Commercialization, Proximo Spirits

  Moderated by: Dan Conti, Head of Sports Marketing, PMG

• 11:25 AM Fireside Chat

  Andrew Walker, Senior Vice President, Brand & Marketing, ATP Tour

  Moderated by: Aimee Freedland, Vice President, Brands, Nielsen Sports

• 11:55 AM Fireside Chat

  Patrick Sommers, Director O + O + O (Offline + Online + Outdoor) – La Roche-Posay, L’Oréal

  Moderated by: Jacob Fischer, Sr Account Executive, Enterprise, Contentful

• 12:15 PM Lunch
• 1:25 PM Relationship Goals - A Discussion on the Strategies and Processes that Underpin a Mutually Successful Partnership

  Cheryl Guerin, EVP, Global Brand Strategy & Innovation, Mastercard

  Evan Zeder, Director of Global Sports Marketing | Tennis and Baseball, New Balance

  Moderated by: Shaun Moody, Head of Marketing Partnerships, Tennis Australia

• 1:50 PM Winning Big with Brand Partnerships

  Stacey Warren, Senior Brand Manager, evian, Danone

  Moderated by: Jason Smith, VP of Sales, Brand Solutions, TeamSnap

• 2:25 PM Networking Break
• 2:45 PM Championing the Fans & Increasing Interactivity & Engagement

  Lauren Buck, Vice President Sports Partnerships & Marketing, SiriusXM

  Dennis Fabian, Global Business Manager Racquets, Bags, Accessories, Pickleball & Sensor, HEAD

  Moderated by: Matthew Zander, Senior Account Executive, Quantcast

• 3:45 PM Championing Consumer Connection & Creating Cultural Impact

  Liz Bacelar, Global Executive Director of Innovation, Estée Lauder Companies

  Charlotte Blank, Chief Marketing Officer, USA, Jaguar Land Rover

  Moderated by: Rick Beispel, EVP, Sales & Strategy, Cadent

• 4:30 PM Panel

  Deepak Chopra M.D.

  Michelle Crossan-Matos, Chief Marketing Officer, Ulta Beauty

  Moderated by: Belinda Stevenson, Head of New Partnerships, Tennis Australia