Regional Summits Sports Marketing Upfronts Past Events

Sports & Culture Summit

Nov 12 • Hosted by The University of Texas • Austin

Discover the intersection of sports and culture at the Sports & Culture Summit in Austin, TX, hosted by UT Austin. Join top voices from Samsung, American Eagle Outfitters, Southwest Airlines, State Farm, and more as they explore how culture shapes today’s brands. This summit offers a unique opportunity to gain insights, connect with industry leaders, and fuel your brand’s growth in a dynamic landscape.

Tuesday • November 12 • 2024

9:00 AM Welcome

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Trey Holder, President, Brand Innovators Sports

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

Pearl Tam, Vice President, Content & Community, Brand Innovators

Sarah Baumgartner, Executive Senior Associate Athletic Director, Sports Administration, University of Texas

Emcee: Justin Johnson, Head of Market Development, Acorns
9:10 AM Shopper Journey: Engaging Consumers at Every Stage

Craig Brommers, Chief Marketing Officer, American Eagle Outfitters

Moderated by: Amy King, VP of Client Success, Content & Creators, Bazaarvoice
9:30 AM Winning Strategies: The Power of Sports Marketing in Retail

Derek Gaskins, Chief Marketing Officer, Yesway

Moderated by: Stephanie Atiase, Vice President, Marketing, Placer.ai
10:00 AM Beyond the Scoreboard: How Sports Analytics Drive Smarter Brand Strategies

Kirk Goldsberry, Executive Director, Business of Sports Institute, University of Texas at Austin

Adan Hernandez, Accenture Sports Lead for Texas, Accenture

Moderated by: Heather Hildebrand, Managing Director – US Lead for Auto, Industrial, Aerospace & Defense, Accenture Song
10:30 AM Future of Sports and Media

Nick Kelly, Vice President of Partnerships, Verizon

Moderated by: Olivier Koelemij, Chief Innovation Officer, Monks
11:00 AM Creator Commerce and the Future of NIL

Amy Hannah, Vice President of Brand Marketing, Kendra Scott

Lisa Hannusch, Board Advisor || Strategic Engagement, Texas One Fund

Justin Johnson, Head of Market Development, Acorns

Ashwin Nathan, Group Vice President, Head of Marketing, Advertising and Payments, H-E-B

Moderated by: TJ Ciro, SVP Head of Partnerships, Opendorse
11:45 AM The Sports Economy for Brands

Carmen Graf, Global VP, Marketing; Advertising, Media & Events, Indeed

Patrick Harrison, Vice President Marketing, Indeed

Moderated by: Patty Rudolph, Senior Account Manager, AccuWeather
12:15 PM Lunch
Emcee

JD Doughney IV, Professor, Coles College of Business, Kennesaw State University
1:15 PM Building Customer Loyalty

Craig Brommers, Chief Marketing Officer, American Eagle Outfitters

Jonathan Clarkson, Vice President & Chief Product Officer, Southwest Airlines

Kathleen Mabley, Chief Marketing and Communications Officer, Moody College of Communication

Moderated by: Bobbi Meyer, Director, National Advertising Sales, Atmosphere
2:00 PM Inflation in Sports and Impact on Sports Marketing

Patty Morris, Marketing, Head of Brand, State Farm

Moderated by: Dan Mouradian, SVP of Global Client Solutions, Innovid
2:30 PM Inclusivity and Cultural Relevance in Sports

Brad Ross, Vice President, Global Sports & Entertainment Marketing and Partnerships, The Coca-Cola Company

Moderated by: Mike Dayton, Chief Growth Officer, Shockoe
3:00 PM Brand Building in the Age of Performance

Paulie Dery, Chief Marketing Officer, AG1

Moderated by: Heather Bollinger, Chief Revenue Officer, Vurvey
3:30 PM
3:30 PM Fostering Authentic Engagement in the Community

Vivian Chang, Head of Ecommerce, GNC

Drew Martin, Executive Athletic Director, The University of Texas at Austin

Justin Soffer, Chief Marketing Officer, Tiff’s Treats

Moderated by: Lance Wolder, Head of Strategy & Marketing, PadSquad
4:10 PM Curating Community on Campus: Building Next Gen Relevancy

Christina Goswiller, SVP, Head of Social Marketing, Digitas

Windsor Western, Co-Founder & President, Her Campus Media