Sports & Culture, Super Bowl Recap 

Thursday, March 13, 2025

• 8:00 AM Breakfast and Registration
• 9:05 AM Opening Remarks

  John Alvarado, Chief Brands Officer, US, Suntory Global Spirits

  Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

  Emcee: Ekow Mensah, Sr Brand Director, US Small Batch Whiskey Portfolio

• 9:15 AM Keynote

  John Alvarado, Chief Brands Officer, US, Suntory Global Spirits

• 9:30 AM Fireside Chat

  John Alvarado, Chief Brands Officer, US, Suntory Global Spirits

  Moderated by: Jennifer Evangelides, Sr. Client Partner, CPG, Netflix Ads

• 10:00 AM Fireside Chat

  Drew Palin, Sr. Director of Marketing, Gatorade, PepsiCo

  Moderated by: Alex Belaidi, VP of Sales, EDO

• 10:30 AM The Culture Playbook: Winning at the Intersection of Sports and Branding

  Megan Willebrand, Sr. Manager, Consumer Connections – James B. Beam Distilling Co., Suntory Global Spirits

  Mike Wolf, Manager, Advertising & Social Media, United Airlines

  Moderated by: Lisa Baker, VP, Customer Success, Suzy

• 11:00 AM Turning 30 Seconds into 30 Days of Brand Attention for Pringles

  Diane Sayler, Sr. Director, Full Funnel Marketing, Salty Snacking, Kellanova

  Moderated by: Tom McGurn, Sr. Director Brand Partnerships & Co-Head, Commerce Media, OUTFRONT

• 11:20 AM Keynote: Brand Activation Cheat Codes

  Katie Casey, Director, Global Marketing, Hyatt

  Kevin Conroy Smith, CEO and Founder, Number Project

• 11:30 AM Fireside Chat: Brand Activation Cheat Codes

  Katie Casey, Director, Global Marketing, Hyatt

  Kevin Conroy Smith, CEO and Founder, Number Project

  Moderated by: Jessica Stone, Head of Brand Partnerships: Hotels, OTA, & Travel, Tripadvisor

• 12:00 PM Lunch
• 1:15 PM Winning the Marketing Big Game: Lessons from the 2025 Commercials

  Lisa Baker, VP, Customer Success, Suzy

• 1:30 PM David and Goliath - Disrupting on Sports Biggest Stage

  Regan Clarke, VP US Brands, American Whiskey, Suntory Global Spirits

  Brittney Duncan, Sr. Director, Consumer Connections, Suntory Global Spirits

  Lindsay O’Hara, Senior Brand Manager, On The Rocks, Suntory Global Spirits

  Moderated by: Matt Grandchamp, VP, Sales, NowThis

• 2:15 PM Double the Fun: How Twix Turned Second Screens into First Impressions

  Tiana Conley, Vice President Global Chocolate, Mars

  Moderated by: Erik Neubart, EVP, Marketing, Anchor Trading

• 2:45 PM Fireside Chat

  Elizabeth Campbell, VP of US Marketing, McDonald’s

  Moderated by: Julie Haferkamp, SVP, Sales Brand Activation Events, Spiro

• 3:15 PM Networking Break
• 3:30 PM Beyond the 30 Seconds: Maximizing Ferrara’s Super Bowl Ad Success

  Catherine Berger, VP, International Marketing, Ferrara

  Moderated by: Allie Gibson, Vice President, Brand Partnerships at MediaLab (Genius, Imgur, WorldStar)

• 4:00 PM How Culture Shapes Brand Identity and Consumer Behavior

  Alex Belaidi, VP of Sales, EDO

  Rico Farmer, Sr. Director, Consumer Marketing, Zillow

  Dave Healing, Sr. Director, Brand, Zillow

  Adam Vasallo, Chief Marketing Officer, Big Brothers Big Sisters of America