Regional Summits Sports Marketing Upfronts Past Events

Culture & Entertainment Summit @ the MLB All-Star Game

Jul 14 • Hosted by Coca Cola • Atlanta

We’ll explore how brands are fueling the explosive growth of culture, sports, and entertainment to connect with today’s dynamic consumer. As traditional advertising models evolve, the most forward-thinking marketers are turning to storytelling, partnerships, and authentic engagement to build relevance where culture is being created in stadiums, on screens, and across social platforms. This summit will highlight how industry leaders are leveraging athletes, artists, creators, and platforms to drive brand growth and cultural impact, with Coca-Cola at the forefront of shaping meaningful connections across global audiences.

Monday, July 14, 2025

8:00 AM Breakfast & Registration
8:30 AM Welcome

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

Daniel Dao, Global Senior Director, Strategy & Integration, EPICS (Entertainment, Partnerships, Influencers, Culture & Sports), The Coca-Cola Company
8:45 AM Keynote A Kaizen Approach to Partnership Marketing

Eric Kacker, VP of North America Operating Unit EPICS (Entertainment, Partnerships, Influencers, Culture & Sports), The Coca-Cola Company
9:00 AM A Kaizen Approach to Partnership Marketing

Eric Kacker, VP of North America Operating Unit EPICS (Entertainment, Partnerships, Influencers, Culture & Sports), The Coca-Cola Company

Moderator: Maggie Caddell, Lead Client Partner, Snapchat
9:30 AM Game Changers: Activating Social Media and Influencers To Elevate Your Brand

Sheri Malmgren, Head of Social Media & Influencer Marketing, Truist Bank

Moderator: Monica Weiss, Director, Brand Partnerships, Captiv8
10:00 AM Fireside Chat

Amanda Morris, Director of Media, The Home Depot

Moderator: Trip Malone, RVP, Brand Partnerships Sales, iSpot.tv
10:30 AM Networking Break
10:45 AM Fireside Chat

Casey Hurbis, Chief Marketing Officer, BetMGM

Moderator: John Feyrer, VP of Strategic Growth Partnerships, OUTFRONT Media
11:15 AM Sports & Culture: How to Resonate with Modern Consumers

Luis Araujo, VP, Sponsorships, North America, Mastercard

Jill Thomas CMO/CxO – Retail & Ecommerce PGATour SuperStore

Moderator – Lisa Chang, CPO, The Coca-Cola Company
11:45 AM Fireside Chat

Sean Brevick, Vice President, Americas Commercial Marketing & Global Field Marketing, IHG Hotels & Resorts

Moderator Jennifer Bush, Vice President, Customer Success, Suzy
12:15 pm Keeping Pace with the Consumer: Media Strategy for a Moving Target.

Zach Connett VP, Sales and Brand partnerships, East, Genius

Laura Nardella, Head of the East , Lyft Media

Moderated by: Colleen Kerins Director, Connected Commerce, The Coca-Cola Company
1:00 PM Lunch
1:45 PM From Stadium to Store

Lauren Freeman Autry, Senior Director, Integrated Marketing and eCommerce, Away from Home, Kellanova

Jo Ann Herold, Vice President, Marketing & PR, Georgia State University

Moderator: Michael Ridley, VP, Director of Marketing + Fan Engagement, Atlanta United
2:15 PM Panel: How to Score with Sports Partnerships

TyraRose Nibbs, Manager, Strategic Partnership Sales, The Atlanta Dream

Jazmyn Williams, Vice President Brand, The Honey Pot Co

Moderator: Andrea Perez Board Director for Hims / former SVP Marketing PlayStation
2:45 pm The Power Play: How Women’s Sports are Rewriting the Rules of Brand Engagement

Jennifer Bush, VP, Customer Success, Suzy
3:00 PM Game Changers: Building Iconic Brand Collaborations

Lindsey Camell, Head of Partnerships & Experiences, North America, Hasbro

Mark Henneges, Vice President of Integrated Media, Hornblower Group

Jeff Jenkins, (Former) Executive Vice President, Global Marketing (CMO), Carter’s

Moderator: Willie Ruiz, Account Director, Kargo
3:30 PM Fireside Chat

Betsy Wilson, VP, Digital Marketing & Brand Activation, UPS

Moderated by: Katie Rubenstein, Head of Client Sales, Ampersand
4:00 PM Designing the Modern Fan Experience

Catherine Newman, Chief Marketing & Communications Officer, U.S. Soccer Federation

John Seiler, Senior Director, Marketing & Customer | LA28, The Coca-Cola Company

Moderator: Jessica Stone, Head of Brand Partnerships: Hotels, OTAs, Travel, & Growth, Americas, Tripadvisor
4:30 PM Real Change Lives Here….Locally

Douwe Bergsma, Chief Marketing Officer, Piedmont
5:00 PM Fireside chat with Special Guests

Victor Fontanez, Global Content Creator & Entrepreneur

Andy Mineo, Recording Artist at Miner League / Reach Records
5:30PM Wrap