Regional Summits Sports Marketing Upfronts Past Events

Sports & Culture Summit

Aug 12 • Hosted by The Los Angeles Rams in the Locker Room at SoFi Stadium

This summit brings together industry leaders for bold conversations at the intersection of sports, media, and culture. From real-time marketing and evolving media strategies to global moments like LA28 and the Super Bowl, each session explores how brands are showing up authentically and driving cultural relevance. Alongside the content, expect plenty of opportunities to connect, reflect, and leave inspired.

Tuesday, August 12th

12:00 PM Registration & Lunch
12:50 PM Opening Remarks

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators
1:00 PM Marketing and Partnering with Purpose

Kathryn Kai-ling Frederick, Chief Marketing Officer, Los Angeles Rams

Jennifer Prince, Chief Commercial Officer, Los Angeles Rams

Moderated By: Annaka Vasquez, Vice President, Sales, Teads
1:30 PM Sports and Culture Session
2:00 PM She Leads: The Women Moving Sports Forward

In a landscape where representation and authenticity matter more than ever, hear from women leading the charge in sports marketing. From shaping brand narratives to driving fan engagement, learn how they’re breaking barriers, building community, and redefining what leadership looks like in the industry.

Margeaux Kwok, Director of Marketing, PepsiCo

Lyndsay Signor, Senior Vice President, Sports Marketing, Universal Television and Entertainment Group, NBC Sports Group

Julia Victor, Chief Marketing Officer, Angel City Football Club

Moderated by: Alex Belaidi, VP of Sales, EDO, Inc.
2:30 PM Networking Break
2:40 PM Touchdowns & Timelines: Winning the Real-Time Marketing Game

In a world where moments go viral in seconds, hear how marketers are capitalizing on live sports, social trends, and cultural heat to stay ahead of the game.

Beverly Jackson, Vice President of Brand and Product Marketing, Zillow

Trevor McGowen, Global Head of Football, Oakley

Moderated by: Jonathan Walan, Group Account Director, Motive
3:10 PM When Cities Become Stadiums

From LA28 to the Super Bowl, explore how global sporting events are transforming cities like Los Angeles into cultural stages — and how brands can show up meaningfully.

Randy Haight, General Manager, LA28 Olympic and Paralympic Games, The Coca-Cola Company

Miles Rogers, Chief Marketing Officer, Archer

Jennifer Symington, Assistant Vice President, Marketing, American Honda Motor Co.

Moderated by: Matt Montemayor, SVP Sales & Partner, Canela Media
3:40 PM Playmakers: Leading Brands in Culture & Sport

This conversation brings together top brand leaders to reflect on what it truly means to lead in today’s culture-driven landscape. From building high-performing teams to making bold bets on innovation, this panel will share hard-earned insights on leadership, mentorship, and the responsibility of shaping brands that matter.

Nicole Parlapiano, CMO, Tubi

Moderated by: Jeff Federman, Regional President, California, Audacy
4:10 PM What’s Next for Media in the Age of Streams & Screens

As platforms multiply and attention spans shrink, discover how marketers are reimagining media strategy for a fluid, screen-first world.

Steve Hartmann, Head of Integrated Marketing, Experian

Jason Horowitz, SVP US Marketing and Global Head of Media and Digital, Mattel

Moderated by: Jim O’Donnell, Head of Strategic Sales, T-Mobile
4:40 PM Content Wraps