Sports & Culture Summit @ 74th NBA All-Star Game - Brand Innovators
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Sports & Culture Summit @ 74th NBA All-Star Game

Feb 13 • Hosted by Chime • San Francisco

Step into our Sports & Culture Summit during NBA All-Star Week, where basketball and culture collide. Hosted by Chime, this dynamic event marks our first San Francisco summit of the year and will explore the intersection of sports, brand storytelling, and cultural impact. Don’t miss this opportunity to connect with industry leaders, gain fresh insights, and experience the power of sports in shaping community.

Thursday • February 13 • 2025

  • 9:00 AM Breakfast & Registration
  • 9:30 AM Opening Remarks

    Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

    Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

  • 9:40 AM San Francisco As The Epicenter of Culture With The Bay Area Host Committee

    Zaileen Janmohamed, President and CEO, Bay Area Host Committee

  • 9:50 AM Setting the Pace: Brands at the Forefront of Culture

    Moksha Fitzgibbons, President, Complex NTWRK

    Vineet Mehra, Chief Marketing Officer, Chime

    Moderated by: Stephanie Latham, Vice President Global Brand Partnerships & Advertising, Roblox

  • 10:20 AM Enhancing the Customer Journey Through Data

    Casey Baksa, Sr. Director of Product & Lifecycle Marketing, Growth, Chime

    Yelena Cashion, Global Head of Brand & Insights, Wayfair

    Moderated by: Meredith Cole, Director of Sales, MobileFuse

  • 10:50 AM Partnerships That Empower: How WNBA Teams Drive Brand Purpose

    Laila Brock, SVP Strategic Partnerships and Community Impact, Atlanta Dream

    Jazmyn Williams, Director of Brand Marketing, The Honey Pot Company

  • 11:20 AM Networking Break
  • 11:30 AM Panel

    Heather Hopkins Freeland, Chief Brand Officer, Adobe

    Damaune Journey, Global Chief Growth Officer, 72andSunny

  • 12:00 PM Fan-First Strategies: Driving Community Engagement

    Gozde Dinc, Director, Media, Strategic Partnerships & Innovation, Digital Marketing, Genentech

    Michael Goodbody, (Former) Chief Marketing Officer, Robinhood

    Katelyn Watson, CMO, Talkspace

  • 12:30 PM Lunch - Hosted by Chime
  • 1:30 PM From Hype to Habit: How Sports Influence Consumer Behavior

    Maria Grosso, Sports and Entertainment Partnerships, Coinbase

    Dominic Lucq, Senior Director, Partnerships, Golden State Warriors

    Rhea Wadia, Director, Sports & Entertainment, Rakuten

  • 2:00 PM Winning with Non-Traditional Media Outlets

    Scott Dahlgren, Senior Business Development Lead – Agencies & Brands, Wurl

    Anderson David, Brand Partnerships Lead, TeamSnap

    Joe Perello, Founder, Props

    Moderated by: Lindsay Chastain, VP, Growth Marketing, Chime

  • 2:30 PM Networking Break
  • 2:50 PM Game-Changing Sponsorships – Kia & the NBA

    Brad Mays, Director, Brand Experience, KIA

  • 3:15 PM Creating Cultural Moments

    Ghazi, CEO, EMPIRE

    Nick Robinson, Global Brand Marketing, Wearables, Meta

    Karen Uyenco, Senior Brand & Social Strategist, Chime

    Moderated by: Erik Swain, CEO & Co-Founder, Respondology

  • 3:45 PM Networking Break
  • 4:00 PM The Power of Basketball: Brands, Culture, and Community

    Orlando Baeza, VP Brand Marketing, Chime

    Andrew Feinberg, Partner, Global Partnerships, Klutch Sports Group

    Kristen Mosley, Director, Head of NA Sports Marketing, Foot Locker

    David Picioski, Head of Marketing, Team Sports, Wilson Sporting Goods

    Moderated by: James Salwasser, Brand Partnerships, OUTFRONT

  • 4:30 PM Courtside Creativity: Maximizing NBA Partnerships for Brand Impact

    Brittanie Boyd, Senior Vice President Corporate Partnerships, Dallas Mavericks

    Chad Foster, Head of Brand and Talent Partnerships, Chime

    Moderated by: Rebecca Wisniakowski, SVP, Sales, Locality

Speakers

Yelena Cashion

Global Head of Brand & Insights, Wayfair

Moksha Fitzgibbons

President, Complex NTWRK

David Picioski

Head of Marketing, Team Sports, Wilson Sporting Goods

Karen Uyenco

Senior Brand & Social Strategist, Chime

Meredith Cole

Director of Sales, MobileFuse

Kristen Mosley

Director, Head of NA Sports Marketing, Foot Locker

Laila Brock

SVP Strategic Partnerships and Community Impact, Atlanta Dream

Michael Goodbody

CMO, Robinhood

Andrew Feinberg

Head of Global Partnerships, KLUTCH Sports Group

Orlando Baeza

VP Brand Marketing, Chime

Erik Swain

CEO & Co-Founder, Respondology

Casey Baksa

Sr. Director of Product & Lifecycle Marketing, Growth, Chime

Brad Mays

Director, Brand Experience, KIA

Brittanie Boyd

Senior Vice President Corporate Partnerships, Dallas Mavericks

Chad Foster

Head of Brand and Talent Partnerships, Chime

Jazmyn Williams

Director of Brand Marketing, The Honey Pot Company

Vineet Mehra

Chief Marketing Officer, Chime

Nick Robinson

Global Brand Marketing - AR Smart Glasses, Meta

Katelyn Watson

Chief Marketing Officer, Talkspace

Gozde Dinc

Director, Media, Strategic Partnerships & Innovation, Digital Marketing, Genentech

Dominic Lucq

Senior Director, Partnerships, Golden State Warriors

Heather Hopkins Freeland

Chief Brand Officer, Adobe

Sponsors

Venue

101 California St Suite 500
San Francisco, CA 94111

Register