Step into our Sports & Culture Summit during NBA All-Star Week, where basketball and culture collide. Hosted by Chime, this dynamic event marks our first San Francisco summit of the year and will explore the intersection of sports, brand storytelling, and cultural impact. Don’t miss this opportunity to connect with industry leaders, gain fresh insights, and experience the power of sports in shaping community.
Sports & Culture Summit @ 74th NBA All-Star Game
Feb 13 • Hosted by Chime • San Francisco
Thursday • February 13 • 2025
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9:00 AM
Breakfast & Registration
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9:30 AM
Opening Remarks
Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators
Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators
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9:40 AM
San Francisco As The Epicenter of Culture With The Bay Area Host Committee
Zaileen Janmohamed, President and CEO, Bay Area Host Committee
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9:50 AM
Setting the Pace: Brands at the Forefront of Culture
Moksha Fitzgibbons, President, Complex NTWRK
Vineet Mehra, Chief Marketing Officer, Chime
Moderated by: Stephanie Latham, Vice President Global Brand Partnerships & Advertising, Roblox
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10:20 AM
Enhancing the Customer Journey Through Data
Casey Baksa, Sr. Director of Product & Lifecycle Marketing, Growth, Chime
Yelena Cashion, Global Head of Brand & Insights, Wayfair
Moderated by: Meredith Cole, Director of Sales, MobileFuse
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10:50 AM
Partnerships That Empower: How WNBA Teams Drive Brand Purpose
Laila Brock, SVP Strategic Partnerships and Community Impact, Atlanta Dream
Jazmyn Williams, Director of Brand Marketing, The Honey Pot Company
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11:20 AM
Networking Break
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11:30 AM
Panel
Heather Hopkins Freeland, Chief Brand Officer, Adobe
Damaune Journey, Global Chief Growth Officer, 72andSunny
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12:00 PM
Fan-First Strategies: Driving Community Engagement
Gozde Dinc, Director, Media, Strategic Partnerships & Innovation, Digital Marketing, Genentech
Michael Goodbody, (Former) Chief Marketing Officer, Robinhood
Katelyn Watson, CMO, Talkspace
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12:30 PM
Lunch - Hosted by Chime
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1:30 PM
From Hype to Habit: How Sports Influence Consumer Behavior
Maria Grosso, Sports and Entertainment Partnerships, Coinbase
Dominic Lucq, Senior Director, Partnerships, Golden State Warriors
Rhea Wadia, Director, Sports & Entertainment, Rakuten
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2:00 PM
Winning with Non-Traditional Media Outlets
Scott Dahlgren, Senior Business Development Lead – Agencies & Brands, Wurl
Anderson David, Brand Partnerships Lead, TeamSnap
Joe Perello, Founder, Props
Moderated by: Lindsay Chastain, VP, Growth Marketing, Chime
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2:30 PM
Networking Break
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2:50 PM
Game-Changing Sponsorships – Kia & the NBA
Brad Mays, Director, Brand Experience, KIA
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3:15 PM
Creating Cultural Moments
Ghazi, CEO, EMPIRE
Nick Robinson, Global Brand Marketing, Wearables, Meta
Karen Uyenco, Senior Brand & Social Strategist, Chime
Moderated by: Erik Swain, CEO & Co-Founder, Respondology
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3:45 PM
Networking Break
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4:00 PM
The Power of Basketball: Brands, Culture, and Community
Orlando Baeza, VP Brand Marketing, Chime
Andrew Feinberg, Partner, Global Partnerships, Klutch Sports Group
Kristen Mosley, Director, Head of NA Sports Marketing, Foot Locker
David Picioski, Head of Marketing, Team Sports, Wilson Sporting Goods
Moderated by: James Salwasser, Brand Partnerships, OUTFRONT
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4:30 PM
Courtside Creativity: Maximizing NBA Partnerships for Brand Impact
Brittanie Boyd, Senior Vice President Corporate Partnerships, Dallas Mavericks
Chad Foster, Head of Brand and Talent Partnerships, Chime
Moderated by: Rebecca Wisniakowski, SVP, Sales, Locality
Speakers
Yelena Cashion
Global Head of Brand & Insights, Wayfair
Moksha Fitzgibbons
President, Complex NTWRK
David Picioski
Head of Marketing, Team Sports, Wilson Sporting Goods
Karen Uyenco
Senior Brand & Social Strategist, Chime
Meredith Cole
Director of Sales, MobileFuse
Kristen Mosley
Director, Head of NA Sports Marketing, Foot Locker
Laila Brock
SVP Strategic Partnerships and Community Impact, Atlanta Dream
Michael Goodbody
CMO, Robinhood
Andrew Feinberg
Head of Global Partnerships, KLUTCH Sports Group
Orlando Baeza
VP Brand Marketing, Chime
Erik Swain
CEO & Co-Founder, Respondology
Casey Baksa
Sr. Director of Product & Lifecycle Marketing, Growth, Chime
Brad Mays
Director, Brand Experience, KIA
Brittanie Boyd
Senior Vice President Corporate Partnerships, Dallas Mavericks
Chad Foster
Head of Brand and Talent Partnerships, Chime
Jazmyn Williams
Director of Brand Marketing, The Honey Pot Company
Vineet Mehra
Chief Marketing Officer, Chime
Nick Robinson
Global Brand Marketing - AR Smart Glasses, Meta
Katelyn Watson
Chief Marketing Officer, Talkspace
Gozde Dinc
Director, Media, Strategic Partnerships & Innovation, Digital Marketing, Genentech
Dominic Lucq
Senior Director, Partnerships, Golden State Warriors
Heather Hopkins Freeland
Chief Brand Officer, Adobe
Sponsors
Venue

101 California St Suite 500
San Francisco, CA 94111