Power of Brand Purpose Hosted by Edelman
Regional Summits Past Events

Power of Brand Purpose Hosted by Edelman

Jul 20 - Jul 20

8:00 AM

Breakfast & Registration

9:00 AM

Opening Remarks

Andrea Orth, VP of Marketing & VP of Content and Community, Brand Innovators

Emcee

Allison Cirullo, Chief Operating Officer, Edelman

9:15 AM

The Path to Purpose

More than any other consumer group, Gen Z has been pushing brands to be purpose driven. Along the way they've also completely redefined what being a purpose-driven brand looks like. Brand actions, not merely brand marketing, earns both their trust and their dollars. Edelman's new Brand Trust report establishes a new model for purpose-driven brand-building, one that abandons the linear purchase funnel in favor of an ongoing and dynamic consumer-brand relationship. Join Edelman for a deep dive into their latest research.

Courtney Miller, EVP, Head of Strategy, Edelman

Margot Ricketts, Chicago Ambassador, Edelman’s Gen Z Lab

9:45 AM

Activating Purpose at Any Scale

Meredith Diehn, Senior Director of Marketing, Perfect Snacks

Moderated by: Ashley Loyal, Senior Account Executive, Zynga

10:15 AM

Bringing Brand Purpose to Life

Brigette Wolf, Chief Marketing Officer, My/Mochi

Moderated by: Melissa Anderson, President and Co-Founder, Public Good

10:45 AM

Networking Break

11:15 AM

Fireside Chat

Amanda Lamb, Global Vice President of Brand, Wilson Sporting Goods Co.

Moderated by: Claire Keating, VP, Brand Development, Basis Technologies

11:45 AM

Aligning Your Brand With Gen-Z's Needs

Brittni Ainsworth-Hukee, Digital Experience Manager, Ferrara USA

Andy DeVelvis, Senior Paid Media Manager, The North Face

Adriana Kuropas, Vice President Global Innovation Partnerships, Dairy Management

Moderated by: Scott Hall, Director, Marketing Solutions, Vericast

12:15 PM

Lunch

1:15 PM

Re-Purposing The Purchase Funnel

Zach Duenow, Global Director of Brand Building, Haleon

Meghan Hurley, Global VP of Brand, Claire’s

Moderated by: Pam Scheideler, U.S. Brand Chair, Edelman

1:45 PM

The Possibilities of Purpose are Beautiful

Amanda Perry, Senior Director Integrated Marketing, Ulta Beauty

Moderated by: Alli Stone, Senior Account Executive, Google

2:15 PM

Driving Purpose with Positive Outcomes for the Planet, Consumers, and Brand

Chrissy Arsenault, Sr. Brand Manager, Vega, WellMore Holdings

Lauren Porten, Director of DTC & Ecommerce, WellMore Holdings

Moderated by: Barron Gira, VP of Midwest Sales, Volta Media

2:45 PM

Networking Break

3:00 PM

Putting Your Brand Purpose Into Action

Fernando Bernardo, Director of Marketing, Fannie May, Ferrero

Zach Duenow, Global Director of Brand Building, Haleon

Jason Pirock, Head of Marketing, Springboard Hospitality

Derek Russell, Manager of Global Sponsorship Activation, United Airlines

Moderated by: Danielle Kramer, VP, Global Brand Partnerships, IAS

3:45 PM

Making The World Better One Chocolate At A Time

Tiana Conley, Vice President Global Portfolio Strategy, Mars, Incorporated

4:15 PM

Brand Purpose With A Side Of Fries

Fernando Machado, Chief Marketing Officer, NotCo

4:30 PM

Fireside Chat

Fernando Machado, Chief Marketing Officer, NotCo

Moderated by: Lance Wolder, Head of Client Strategy & Marketing, PadSquad

5:00 PM

WRAP + HAPPY HOUR

Speakers

Brittni Ainsworth-Hukee

Digital Experience Manager, Ferrara USA

Chrissy Arsenault

Sr. Brand Manager, Vega, WellMore Holdings

Adriana Kuropas

VP Global Innovation Partnerships, Dairy Management

Amanda Lamb

Global Vice President of Brand, Wilson Sporting Goods Co.

Lauren Porten

Director of DTC & Ecommerce, WellMore Holdings

Derek Russell

Manager, Global Sponsorship Activation Market & Community Innovation, United Airlines

Brigette Wolf

Chief Marketing Officer, My/Mochi

Jason Pirock

Head of Marketing, Springboard Hospitality

Fernando Bernardo

Director of Marketing, Fannie May, Ferrero

Fernando Machado

Advisor, NotCo & Brand Innovators Advisory Board Member

Amanda Perry

Senior Director, Integrated Marketing, Ulta Beauty

Allison Cirullo

Chief Operating Officer, Edelman

Melissa Anderson

President and Co-Founder, Public Good

Courtney Miller

EVP, Head of Strategy, Edelman

Margot Ricketts

Chicago Ambassador, Edelman's Gen Z Lab

Pam Scheideler

U.S. Brand Chair, Edelman

Meghan Hurley

Vice President, Global Brand Marketing, Claire's

Meredith Diehn

Senior Director of Marketing, Perfect Snacks

Ashley Montero

Senior Account Executive, Zynga

Claire Keating

VP, Brand Development, Basis Technologies

Alli Stone

Senior Account Executive, Google

Tiana Conley

Vice President Global Portfolio Strategy, Mars

Scott Hall

Director, Marketing Solutions, Vericast

Barron Gira

VP, Media Sales, Volta

Lance Wolder

Head of Client Strategy & Marketing, PadSquad

Zach Duenow

Global Director of Brand Building, Haleon

Danielle Kramer

VP, Global Brand Partnerships, IAS

Andy DeVelvis

Senior Paid Media Manager, The North Face

Sponsors

    Basis Technologies, Google, Integral Ad Science, Padsquad, Public Good, Vericast 2, Volta

Venue

Address:

111 N Canal St

Chicago, IL 60606