Regional Summits Past Events

Mastering the Art of Brand Marketing Summit

Nov 13 • Hosted by Syracuse University • New York

Unlock the secrets to impactful marketing tactics at our Mastering the Art of Brand Marketing Summit in New York City, hosted by Syracuse University’s Newhouse School. Featuring insights from top brands like The NFL, American Express, and Warner Brothers Discovery, this summit is an essential experience for brand marketers and Syracuse alumni alike to refine their craft, as well as connect, learn, and grow alongside industry leaders.

Wednesday • November 13 • 2024

8:30 AM Breakfast & Registration
9:25 AM Opening Remarks

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators
9:30 AM The Future of Consumer Engagement: Leveraging TikTok, Influencers, and Digital Discoverability

Haley Schluter, Head of Consumer Engagement, LVMH Perfumes & Cosmetics

Moderated by: Emily Freed, Global Account Lead, TikTok
10:00 AM Community-Driven Marketing: Building Authentic Connections with Gen Z Through Influencer Marketing, Social Media Innovation, and Brand Loyalty

Candace Craig Bulishak, President & CMO, Tarte Cosmetics

Moderated by: Melinda Lindland, Executive Vice President, Head of Growth, Jack Morton Worldwide
10:25 AM Networking Break
10:55 AM Trailblazing in GAI: Bridging Industry and Academia to Shape the Future of Advertising

Beth Egan, Graduate Program Director/Associate Professor, Advertising, Syracuse University

Michael Lampert, Senior Director, Global Consumer Data Strategy, Mondelēz

Moderated by: Zack Rosenberg, Founder & CEO, Qortex
11:25 AM Redefining ROI: How Performance Marketing Drives Brand Innovation

Allyssa Kaiser, Vice President, DTC + Performance Marketing, NEST New York

Moderated by: Diana Hummel, Vice President, Sales & Customer Success, US and Canada, IAS
11:55 AM Shaping Tomorrow: How Brands Drive Social Impact and Influence Culture

Javier Farfan, Global Brand & Consumer Marketing Consultant, NFL

Moderated by: Ariel Krieger, Senior Director Business Development • Brand Activation Events, Spiro
12:25 PM Lunch
1:25 PM Building Community in the Digital Age: Lessons in Connection from American Express

Tom Flynn, VP, Global Experiential Marketing, American Express

Moderated by: Mike Schaiman, Cheif Executive Officer, Gen City Labs
1:50 PM Is Senior Year You Proud?

Ian Wishingrad, Co-Founder & CMO, Three Wishes Cereal

Moderated by: Kenley Bradstreet, Head of Brand Partnerships, Quizlet
2:20 PM Networking Break
2:45 PM Marketing Innovation: 2025 Outlook

James Gregson, VP of Creative & Communications, OLIPOP

Bruce Perlmutter, Formerly, Global Head of Studio|Production and Content Strategy, Amazon

Jeremy Sigel, SVP, Marketing Strategy & Operations, Paramount Brand Studio, Paramount

Jodi Zimmerman, Sr. Director, Media Strategy (Max), Warner Brothers Discovery

Moderated by: Adrian Mulryan, Global Agency Development Leader, TikTok
3:15 PM Building Brand Relevance & Lasting Loyalty

Mikio Fujitsuka, Global Head of Consumer Care, Growth Organization, Kenvue

Cheryll Ocampo Forsatz, Chief Client Officer, U.S., Ketchum

Andy Reichgut, Chief Executive Officer, Dr. Praeger’s Sensible Foods

Moderated by: Valerie Vespa, VP Brand Partnerships, OUTFRONT Media
3:45 PM The Future of Brand Storytelling: Putting Consumers First

Allie Baum, Vice President, Brand Management & Experiential Design (Chase – Sapphire & Lounges), JPMorganChase

Joanne Freed, Head of U.S. Corporate Communications, Formerly Getir

Sharon Kanter, Senior Director, Communications & Content, Stuart Weitzman

Moderated by: Amy Tunick, CMO, NCM
4:10 PM Wrap