Regional Summits

Culture, Connection & Competitive Edge Summit

Nov 03 • Hosted by Seattle Seahawks • Seattle

Join Brand Innovators and the Seattle Seahawks for a day exploring how culture & connection give a competitive edge while shaping modern marketing. We’ll dig into activating partnerships beyond the logo, turning fan insights into strategy, leading through constant change, and building the storytelling and internal culture that create lifelong fans.

Tuesday, November 3rd, 2026

9:00 AM Breakfast and Registration
9:50 AM Welcoming Remarks

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

Cynthia Glanzberg, Vice President, Content & Community, West Coast, Brand Innovators
10:00 AM Fireside Chat
10:30 AM Culture Moments, Speed, and Staying Authentic

How do brands move fast enough to join the cultural conversation without losing their voice or their credibility? Panelists share what it takes to react quickly while staying true to brand.
11:00 AM Using Fan Insights to Shape Marketing Strategy

Fandom generates more data than ever, but turning it into strategy is another story. This panel explores how marketers are using fan behavior and insights to sharpen targeting, content, and experience.

Candice Beck, Vice President, Brand Engagement, Starbucks

Moderated by: Caroline Hulbert, Senior Regional Director, Yelp
11:30 AM Networking Break
11:50 AM The Tech Behind the Win: How AI Is Changing the Game

From the coaches’ booth to the sideline, technology is now part of every gameday decision. This session goes behind the scenes of the NFL’s partnership with Microsoft and what it shows about AI’s role in high-stakes teamwork.

Sandra Andrews, Chief Marketing Officer, Microsoft Surface, Microsoft
12:20 PM What Great Brand Storytelling Has in Common

Across categories and budgets, the brands that break through share a few things in common. Panelists break down the elements of storytelling that consistently earn attention and build loyalty.

Kristen Elliott, Marketing Director, Filson

Myles Scovill, Senior Advertising Specialist, Nintendo
12:50 PM Lunch
2:00 PM Loyalty Reimagined: What Keeps Customers Engaged

Rewards programs are everywhere, but real loyalty takes more than points. This panel explores how brands use personalization, data, and experience to deepen engagement over time.

Jenn McCarthy, Director, Product Marketing, Rome2Rio
2:30 PM Resetting Go-to-Market Strategy in the Age of Agents

Ravi Kandikonda, Senior Vice President, Chief Marketing Officer, Zillow Group
3:00 PM Networking Game and Coffee Break
3:45 PM Designing Moments That Create Lifelong Fans

Loyalty isn’t built in a single game or campaign; it’s built moment by moment. This panel looks at how gameday experience and beyond can be designed to turn first-time attendees into lifelong fans.

Stephanie Bittner Byington, Chief Marketing Officer, Visit Seattle
4:15 PM Teamwork, Collaboration, and the Power of Culture

Strong internal culture shows up in the work externally. This closing session explores how teamwork and collaboration inside an organization translate into stronger brand execution and better business outcomes.

Amy Sprangers, Chief Revenue Officer, Seattle Seahawks
5:00 PM Session Wrap