AI & Brand Marketing Summit - Brand Innovators
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AI & Brand Marketing Summit

Sep 25 • Hosted by Grupo Bimbo • Mexico City

Join us at Grupo Bimbo’s Mexico City Headquarters on Friday, September 25th for a full day bringing together marketers and brand leaders to talk about what’s really shaping the industry right now, from AI transformation to the human side of brand identity. Through candid conversations, panels, and networking, we’ll dig into the trends, tools, and shifts influencing how consumers think, choose, and buy — and what that means for the future of marketing.

Friday, September 25th, 2026

  • 9:00 AM Breakfast and Registration
  • 9:50 AM Opening Remarks

    Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

    Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

    Cynthia Glanzberg, Vice President, Content & Community, West Coast

    Natasha Rodriguez, Head of Content EMEA, Brand Innovators

    Eduardo Alvarez, Global CMO, Grupo Bimbo

  • 10:00 AM Fireside Chat: From Insight to Impact: AI Across the Marketing Journey

    Exploring how AI is reshaping marketing from consumer insight generation through to real-world campaign impact.

    Enrique Ramirez, Global Marketing, Media & Digital Director, Grupo Bimbo

  • 10:35 AM What Makes Consumers Buy Today?

    The growing influence of value, convenience, trust, culture, health, sustainability and social proof.

    Sadhi Perez, Marketing Manager, Isispharma 

  • 11:10 AM Networking Break
  • 11:25 AM Human Creativity in an AI Powered World

    How marketers can use AI to accelerate creativity while protecting originality, emotion and brand identity.

    David Chavez, Vice President Marketing, Barcel S.A. De C.V. 

    Alejandro Berman, Chief Growth Officer, Openbank

  • 12:00 PM Building Trust in the Age of Automation

    How brands maintain consumer trust and transparency as AI and automation take on a growing role in marketing and customer engagement. 

    Elisa Navarrete, DIgital Commerce Global Director, Grupo Bimbo

    Monica Matienzo, Mexico Marketing Director & DH Regional Category Lead, Bayer

  • 12:30 PM Lunch
  • 1:30 PM The Influence Economy

    How communities, creators, recommendations, and cultural relevance increasingly shape purchase decisions & impact innovation. 

    Maria Emiliana Rodriguez Tullio, Marketing Head Pet Nutrition, Mars

    David Chavez, Vice President Marketing, Barcel S.A. De C.V. 

    Moderated by: Salvador Garcia, Managing Director for Mexico, Billups

  • 2:05 PM Loyalty Meets Payments: Building Programs Customers Actually Use

    How integrating loyalty and payment systems can turn routine purchases into retention drivers — covering what makes a loyalty program sticky and how payment data itself becomes a personalization tool. 

    Mauricio Guerrero Rojas, Retail Business Support Manager, BP

  • 2:35 PM Proving the Business Impact of AI

    Moving beyond experimentation to measure how AI improves efficiency, effectiveness, growth and return on investment. 

     

  • 3:05 PM Session Wrap

Speakers

Maria Emiliana Rodriguez Tullio

Marketing Head Pet Nutrition, Mars

Mauricio Guerrero Rojas

Retail Business Support Manager, BP

Sadhi Perez

Marketing Manager, Isispharma

David Chavez

Vice President Marketing, Barcel S.A. De C.V.

Elisa Navarrete

Digital Commerce Global Director, Grupo Bimbo

Enrique Ramirez

Global Marketing, Media & Digital Director, Grupo Bimbo

Alejandro Berman

Chief Growth Officer, Openbank

Monica Matienzo

Mexico Marketing Director & DH Regional Category Lead, Bayer

Sponsors

Venue

Prolongación Paseo de la Reforma 1000
Peña Blanca Santa Fe, Álvaro Obregón
01210 Ciudad de México, CDMX, Mexico

Register