Regional Summits

Modern Marketing Summit

Apr 30 • Hosted by Edgewell + Publicis • New York

Marketing is evolving faster than ever – not just because of AI, but because culture, commerce, and creativity are colliding in entirely new ways. The Modern Marketing Summit brings together senior leaders across brand, media, retail, and creative to explore what’s actually driving growth today.

From idea-led brand building to the rise of creator-driven commerce, the day will examine how consumer obsession, cultural relevance, and platform integration are redefining modern marketing. We’ll examine how marketing teams are navigating the balance between in-house and agency partnerships, leveraging emerging media and commerce platforms, and responding to the rapidly evolving ways consumers discover, engage with, and purchase brands. This is a conversation about integration – of media and commerce, of creators and brands, of culture and category. Through candid discussions and diverse perspectives, we’ll unpack what it really takes to build modern brands that move at the speed of culture while delivering measurable business impact.

Thursday, April 30, 2026

9:00 AM Breakfast & Registration
10:00 AM Welcome Remarks

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

Allie Meagher, VP, Content and Community, Brand Innovators

Jessica Spence, President of North America, Edgewell Personal Care
10:10 AM Fireside Chat

Luis Di Como, Independent

Rob Master, Chief Marketing Officer, Edgewell Personal Care
10:40 AM Reinvigorating an Icon: Bringing Hawaiian Tropic back to who they've always been, with a fresh twist

Veronique Mura, General Manager – Skin & Body, Edgewell

Samantha Deevy, Chief Strategy Officer, BBH USA
11:10 AM The Integration Imperative: Media, Commerce & Creative

Modern marketing requires true integration across paid, owned, retail, and social. This session explores how organizations are breaking down silos to create seamless consumer journeys.

Inna Kern, VP, Media Strategy and Planning, ESPN

Kyle Boots, EVP, Head of Experience Design and Content, Spark Foundry
11:40 AM Networking Break
12:00 PM Brand in the Age of Culture

How do brands authentically show up in culture – from fashion to fandom to emerging trends – without chasing relevance? A conversation on activating culture thoughtfully and strategically.

Rachel Goldflam, Luxury Marketing Executive

Krystle Rocci, Integrated Strategy Director, Pernod Ricard

Traci Spiegelman, Vice President, Global Media, Mastercard
12:30 PM What’s Actually Working: Candid Lessons from the Front Lines

An unfiltered conversation with senior leaders sharing real wins, real misses, and the practical shifts driving growth in today’s marketing landscape.

Lisa Vortsman, Chief Marketing and Innovation Officer, USA, The Magnum Ice Cream Company

Lee Sterling, Chief Marketing Officer, Simon Property Group

Moderated by: Rachel Adams, Team Lead, Client Partnerships, Ibotta
1:00 PM Lunch
2:00 PM Commerce as Content

Shoppable livestreams, social storefronts, and retail media integrations are turning marketing into transaction. How can brands maintain storytelling while driving immediate conversion?

Brett Richardson, Director | E-Commerce Growth & Marketing Analytics, Bragg Live Food Products
3:00 PM From Celebrity to Community

Star power still matters – but community drives longevity. This panel explores the balance between celebrity partnerships and grassroots creator communities in building enduring brand equity.

Vildan Oenpeker-Cerci, General Manager & Senior Vice President US | Hair Removal, Shaving | Personal Care | NA, Edgewell Personal Care
3:30 PM Networking Break
3:45 PM Retail Media’s Next Chapter: Amazon, Walmart & Beyond

Retail media is no longer a line item – it’s a critical channel in modern marketing. This panel explores how brand teams are integrating retail media into broader marketing strategies, measuring impact, and leveraging commerce platforms to reach and influence consumers more effectively.

Anna-Marieke Salter, Head of Integrated Communications, Edgewell

Laura Gomez, E-commerce Senior Associate Brand Manager, Fabric Care, Church & Dwight Co., Inc.
4:15 PM The Algorithm Economy: From Insight to Impact

As AI reshapes how consumers discover and evaluate brands, marketing leaders must rethink how insight turns into action. This session explores how to connect data, content, and commerce to drive smarter decisions and measurable impact in an algorithm-driven landscape.

Pankaj Chopra, Vice President, Data and Analytics, Edgewell

Dan Kurtter, SVP, Strategy & Product, Attain

Moderated by: Helen Lin, Chief Digital Officer, Publicis Groupe
4:45 PM The New Growth Playbook

A modern growth approach built for a marketplace that has outgrown the traditional demand model. When algorithms shape visibility and humans make the final choice, the playbook has to change. Look at how Kenvue is thinking differently about demand.

Jonathan Halvorson, Chief Digital & Marketing Officer, Kenvue

Moderated by: Dave Sommer Senior Vice President, Head of Customer Development, Bazaarvoice
5:15 PM Wrap & Happy Hour