Marketing Leadership Summit New York
Oct 16 - Oct 19 • Hosted by Paramount Advertising
Monday, October 16, 2023
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9:00 AM
Opening Remarks
Eric Speck, Senior Director, Programmatic Partnerships, Paramount Advertising
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9:15 AM
Culture of Streaming: Examining the evolving relationship between audiences and content
Alex Cammy, Manager of Insights & Cultural Intelligence, Paramount
Mary Kate Callen , Vice President of Insights & Cultural Intelligence, Paramount
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9:30 AM
Fireside Chat
Maggie Schmerin, Chief Advertising Officer, United Airlines
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10:00 AM
Fireside Chat
Diana Frost, Chief Growth Officer, North America, Kraft Heinz
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10:30 AM
Fireside Chat
Kristin McHugh, SVP Marketing & Creative, Verizon
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11:00 AM
Networking Break
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11:15 AM
Fireside Chat
Andrea Zaretsky, Chief Marketing Officer, Morgan Stanley Wealth Management and E*TRADE, Morgan Stanley
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11:45 AM
Fireside Chat
Joseph Dressler, VP, Sales, Americas, Adform
Jason Oates, Chief Business Officer, LiveIntent
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12:15 PM
Best Practices in Customer Journey Marketing
Matt Dacey, VP Marketing, Tripadvisor
Jim Mollica, Chief Marketing Officer, Bose
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12:45 PM
Lunch
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1:45 PM
Fireside Chat
Leslie Miller, Chief Digital Officer & Chief Communication Officer, Ice Cream & Nutrition, Unilever
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2:15 PM
Data Strategies for Brands
Charisse Hughes, SVP, Chief Growth Officer, Kellanova
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2:45 PM
Fireside Chat
Jenna Lebel, Chief Marketing Officer, Liberty Mutual
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3:15 PM
Networking Break
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3:30 PM
Fireside Chat
Claudine Patel, Chief Marketing Officer, Sanofi
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4:00 PM
Fireside Chat
Jim Mollica, Chief Marketing Officer, Bose
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4:30 PM
Tactics, Trends, and Technologies Powering The Future of Marketing
Sam Gottfried, Director of Client Partnerships, Quantcast
Mike Merna, Chief Growth Officer, The Mars Agency
Carrie Seifer, Chief Customer Officer / General Manager, GWI
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5:00 PM
Keynote
Fernando Machado, CMO, NotCo
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5:15 PM
Tuesday, October 17, 2023
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9:00 AM
Opening Remarks
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9:05 AM
Fireside Chat
Stephanie Jacoby, Global SVP, Brand Director – Smirnoff, Diageo
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9:30 AM
Empowering Latina Women in Marketing
Cristina Evans, Vice President, Paramount Brand Studio
Andrea Siqueira, EVP, Executive Creative Director, Energy BBDO
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10:00 AM
Power of the Gen Z Influencer
Alyson Griffin, Head of Marketing, State Farm
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10:15 AM
Power of the Gen Z Influencer
Alyson Griffin, Head of Marketing, State Farm
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10:35 AM
Women’s Leadership in AdTech & Agencies
Eboni Ryan, VP of Marketing, Digitalzone
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11:05 AM
11:05 AM
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11:20 AM
Fireside Chat
Allegra Krishnan, Chief Loyalty & Engagement Officer, McDonald’s
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11:45 AM
Fireside Chat
Wendy Aldrich, Integrated Media Strategy Lead, Pfizer
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12:15 PM
Developing a Successful Mentor/Mentee Relationship
Sarah Bishop, VP of Growth Audiences, The National Football League (NFL)
Liz Crisafi, Global VP, Integrated Marketing, IHG Hotels & Resorts
Claudia Simon, Product Management, Web Channel, IHG Hotels & Resorts
Marissa Solis, SVP Global Brand & Consumer Marketing, The National Football League (NFL)
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12:45 PM
Lunch
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1:45 PM
Fireside Chat
Alice Milligan, Chief Marketing Officer, Morgan Stanley
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2:15 PM
Panel: Women’s Leadership - Building Teams & Culture
Carly Carson , Head of Integrated Media , PMG
Jodi Chisarick, General Sales Manager, The E.W. Scripps Company
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2:45 PM
Fireside Chat
Heather Stuckey, Global Senior Director, Strategy & Transformation, Mars
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3:15 PM
Networking Break
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3:30 PM
Fireside Chat
Marisa Thalberg, Chief Marketing & Communications Officer, Seaworld Parks & Entertainment
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4:00 PM
Fireside Chat
Linda Lee, Chief Marketing Officer, Campbell’s Soup Company
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4:30 PM
Women in Marketing Leadership Forum
Renee Appelle, SVP, Global Partnerships & Strategy, Vox Media
Leslie Miller, Chief Digital Officer & Chief Communication Officer, Ice Cream & Nutrition, Unilever
Claudine Patel, Chief Marketing Officer, Sanofi
Michelle Wong, Chief Marketing Officer, Sprinkles
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5:00 PM
Wrap
Wednesday, October 18, 2023
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9:00 AM
Opening Remarks
Cristina Rallo, VP, Paramount Advertising & Greg Selling, VP, Advertising Sales, Paramount Advertising
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9:05 AM
Industry In Progress: Unlocking the power of inclusive advertising
Shivani Gorle, Senior Manager of Audience Impact & Intelligence, Paramount
Michelle Green, Manager, Insights & Cultural Intelligence , Paramount
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9:20 AM
Leadership Forum: Sustainability
Ty Montague, Co-Founder and Chief Purpose Officer, co:collective
Scott Nelson, President, SAVRpak\
Jessica Padula, VP Marketing & Head of Sustainability, Nespresso
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9:50 AM
Fireside Chat
Cheryl Gresham, CMO, VP Marketing, Verizon Value
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10:15 AM
B2B marketers are humanizing business through storytelling
Richard Beale, Associate Vice President of Media,, AT&T
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10:40 AM
Charting the Future of Media
Richard Beckman, President, The Messenger
Lance Wolder, Head of Client Strategy & Marketing, PadSquad
Glenn Pape, Senior Director, Brand Partnerships, VIZIO
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11:10 AM
Networking Break
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11:20 AM
Fireside Chat
Alicia Tillman, Chief Marketing Officer, Delta
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11:50 AM
Panel
Alison Ciccione, Director of US Media, McDonald’s
Albert Thompson, Managing Director, Digital, Walton Isaacson
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12:20 PM
Fireside Chat
Travis Freeman, SVP Demand Generation, Chief Media Officer, Inspire Brands
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12:45 PM
Lunch
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1:45 PM
Profitability and Responsibility: A Marketers' Balancing Act
Mustafa Shamseldin, Category Growth Officer & Chief Marketing Officer – International Foods, PepsiCo
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2:15 PM
Fireside Chat
Liz Crisafi, Global VP, Integrated Marketing, IHG Hotels & Resorts
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2:45 PM
Panel
Ebony Jones, VP, Content , Spark Foundry
Rachel Reiss, Manager, Media Strategy & Partnerships , Campbell’s
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3:05 PM
Networking Break
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3:15 PM
Fireside Chat
John Bulgrin, Vice President, Business Development, Dynata
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3:45 PM
Fireside Chat
Sabrina Callahan, Vice President, eCommerce, Sam’s Club
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4:15 PM
Panel
Erin Levzow, Chief Marketing Officer, Museum of Ice Cream
Heather Malenshek, SVP & Chief Marketing Officer, Land O’Lakes
Anson Sowby, Chief Executive Officer, Battery
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5:00 PM
Wrap
Thursday, October 19, 2023
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9:00 AM
Opening Remarks
Matthew Sautner, Sr. Vice President, Paramount Advertising & Jennifer Kisling, VP, Paramount Advertising
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9:05 AM
The Rise of Alpha: Understanding the next generation
Alex Cammy, Manager of Insights & Cultural Intelligence, Paramount
Mary Kate Callen , Vice President of Insights & Cultural Intelligence, Paramount
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9:35 AM
Fireside Chat
Diana Haussling, Senior Vice President – General Manager, North America Consumer Experience & Growth, Colgate-Palmolive
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10:05 AM
Fireside Chat
Ranae Heuer, Chief Executive Officer, Big Spaceship
Kyndra Russell, SVP Marketing, Starbucks
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10:30 AM
How Technology is Evolving and Elevating the Future of Fandom
Suraj Gandhi, EVP, Global Executive Director Performance Content, Mediabrands Content Studio
Julie Garneau, Senior Director, Connections Strategy, Anheuser-Busch
John Korkidis, Global Strategy Assoc Manager, Next Gen DTC, web3, Strategy & Transformation, PepsiCo
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11:00 AM
Networking Break
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11:15 AM
The Power of the Platform
Mallika Dattatreya, Director Partnerships, Paramount+
Michelle Garcia, SVP of Partnerships and Life Cycle Marketing, Paramount+
Haley Mandel, Director of Media Planning, Paramount+
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11:45 AM
Fireside Chat
Casey Terrell, Chief Marketing Officer, SPB Hospitality
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12:15 PM
Panel
Barbi Barclay, VP of Business Development, Freeman
Scott Davis, SVP National Sales, NPR
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12:45 PM
Panel
Andy Franks, Global New Business Director, Circus Street
Melinda Han Williams, Chief Data Scientist , Dstillery
Darin Leach, Associate Vice President – Strategic Sales, TextNow
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1:15 PM
Lunch and Wrap
Venue
Paramount HQ
1515 Broadway
New York, NY 10003