Marketing Leadership Summit during SXSW London

Natasha Rodriguez, Head of Content & Community, UK/EMEA, Brand Innovators

Ritesh Shah, Senior Vice President, Strategy & Partnerships, Brand Innovators

Alex Semenzato, Vice President, Partnerships UK & EMEA, Brand Innovators

Exploring how Nespresso is striking the right balance between authentic storytelling and meaningful education. This session will explore how the brand is using their summer campaign with Dua Lipa to deepen brand awareness, audience engagement and creating experiences that both inspire curiosity and deliver lasting value.

Michael Melmoe, Head of Brand Marketing, Nespresso

Moderated by: Dianna Dilworth, Executive Editor, Brand Innovators

Long term brand building drives lasting growth by shaping how people remember and feel about your brand. Effective creative ensures each campaign reinforces that impact, building consistency, emotional connection, and loyalty over time.

Shweta Harit, Global SVP, De Beers Group

Suvit Yeung, Head of Marketing (UK & Europe), The Hershey Company

Moderated by: Lindsay Hong, Adtech Leader & AI Expert

AI is reshaping who controls data, creativity, and consumer attention. Marketers must rethink strategies to stay competitive while balancing innovation with ethics and accountability.

Dudley Nevill-Spencer, VP Global Digital Marketing – AI & Data, Mastercard

Eoin Murphy, Senior Marketing Lead | Brand & Demand Generation, EMEA & APAC, Indeed

Moderated by: Ira Xhelili, UK Country Manager, Comscore

This panel explores how to move beyond surface level metrics to build a deeper, more contextual understanding of consumers across markets. We will explore how combining data with cultural insight and human perspective leads to more relevant and effective international marketing strategies.

Sarah Firmston-Williams, Senior Brand Marketing Manager / Brand Lead International Markets, Expedia Group

Sean Moakley, Senior Data Acquisition Manager, Suntory Global Spirits

Moderated by: Jay Wardle, President & General Manager, Corporate, Sojern

Marketing has never been more measurable,  yet the metrics that move a business aren’t always the ones that fill a dashboard. Victoria Sjardin draws on building brands from start-up to global icon to unpack which numbers actually matter to a marketer, where measurement misleads, and how to hold the line on long-term brand value when everything around you rewards the short term.

Victoria Sjardin, Global VP of Media and Marketing Excellence, Petcare, Mars

Moderated by: Tom Skinner, Senior Director, Analytic Partners

This conversation will explore how exceptional customer experience can drive sustainable growth by building trust, strengthening loyalty, and attracting new consumers through authentic engagement and brand advocacy.

Karen Ehrlich, Vice President & General Manager at The Estée Lauder Companies UK & Ireland

Moderated by: Naomi Jones, Senior Director, Business Development, The Trade Desk

An informal conversation exploring how brands connect with fans through sports, covering partnerships, storytelling, and the strategies that turn moments into lasting engagement.

Robbie McCawley, Director, Marketing, EA SPORTS

Eoin Murphy, Senior Marketing Lead | Brand & Demand Generation, EMEA & APAC, Indeed

Lois Kettlewell, Managing Partner, M&C Saatchi Sport & Entertainment London

Moderated by: David Trencher, Managing Director, UK, EMEA & Australia Sales, Reddit Inc.

A discussion on how strong brand culture shapes customer experience. Exploring how values, voice, and internal alignment translate into meaningful, consumer-facing impact.

Cassie Hall, Director of Brand and Marketing, Motorway

Daniel Tapia, Senior Marketing Strategy Lead, Brand & Growth, Hello Fresh

Moderated by: Inge Hatton, Head of Commercial, Ekimetrics UK

Culture is no longer a backdrop. Now it’s where brands win or lose relevance. This topic explores how marketers can actively participate in culture to drive connection, influence, and growth.

Yann Marois, Vice President, Global Brands, Growth, Philip Morris International

Charlie Nordfeldt, Director of Digital & Omnichannel, Samsung Electronics UK

Olivia Otesanya, Health & Wellbeing Marketing Lead UK, Liquid I.V.

Moderated by: Birthe Emmerich, Chief Marketing Officer, GWI

What happens when a brand stops treating talent like spokespeople and starts building around real personality? In this session, Paddy Power unpacks how leaning into authenticity and cultural instinct became their most effective creative strategy, turning endorsements into entertainment that people actually want to watch, share, and talk about.

Emma Shuldham, Managing Director, Attachment

Leah Spears, Marketing Director, Paddypower

Bobbie Gannon, Client Managing Director, BBH

Moderated by: Sanj Deb, Head of Strategy, Attachment

Natasha Rodriguez, Head of Content & Community, UK/EMEA, Brand Innovators

Ritesh Shah, Senior Vice President, Strategy & Partnerships, Brand Innovators

Alex Semenzato, Vice President, Partnerships UK & EMEA, Brand Innovators

Patricia Corsi, Chief Growth Officer, Kimberly-Clark

Moderated by: Graham Field, Chief Revenue Officer, Outra

A conversation on moving beyond clicks and metrics to build genuine relationships. turning digital engagement into trust, relevance, and lasting connection.

Ian Smith, Director Of eCommerce & Marketing, Urban Outfitters

Sergio Peniche, Global Marketing Capabilities Sr. Director for Mars, Inc, Mars

Moderated by: Rahmon Agbaje, Founder, Loud Parade

In the talk, we’ll be exploring how the shift from mass media to algorithms and subscriptions has created a new kind of audience, one that curates content, experiences, and objects as a means of personal expression. Now more than ever, you are what you own. We’ll draw on how this behaviour shift can be seen in our panelist’s experience, industry and audiences, and explore ways brands should be showing up.

Matteo Atti, Global Chief Marketing Officer, VistaJet

Beatrice Boue, Global Head of Digital Marketing & Media, De Beers Group

Moderated by: Tom Rabin, Strategy Director, Poppins

In a crowded landscape, stories are what make brands memorable. This session explores how marketers can use storytelling to cut through the noise, build emotional connection, and drive lasting impact.

Ana Caeiro, Head of Brand, SURI

Laura Swinburne, Head of Marketing, Consumer, Hertility

Hannah Rand, Global Brand Content, Fashion and Beauty

Moderated by: Meredith Smith, Global Head of Future Strategies, SAMY

Polished perfection is losing ground to content that feels real, human, and unfiltered. This panel explores why authenticity drives stronger engagement, and how brands can embrace imperfection without losing impact or control.

Carey Pearson, Head of Brand & Integrated Marketing, Wayfair

Natalina Manni, Director Creator and Content Partnerships, Zalando

Moderated by: Jenny Penich, President, North America and Global CMO, Influencer

Artificial Intelligence is rapidly changing the landscape of the Consumer Packaged Goods (CPG) industry, impacting everything from dynamic supply chains to hyper-personalised consumer engagement. With almost an infinite number of companies offering a variety of services and solutions, it can be overwhelming. In this fireside chat, we aim to cut through the noise by sharing some real-world examples of AI within the CPG environment. We will candidly discuss the operational, ethical, and cultural challenges we encounter when scaling these technologies.

Armando Reyes, Global Portfolio Vice President, Mars

Yasmeen Cohen, Global Product Strategy Lead, Mars

Moderated by: Jean- Daniel Germain, Vice President of Marketing and Partnerships, Camphouse

How agentic AI is fundamentally reshaping the consumer–brand relationship – from reactive engagement to increasingly autonomous decision-making – and what this shift means for trust, transparency, and long-term brand equity.

Raja Rajamannar, Senior Fellow, Mastercard

Moderated by: Norm Johnston, Senior Vice President, Head of Global Advertising Strategy, News Corp

Sport has evolved beyond scheduled broadcasts into an always-on cultural force, shaping conversations, communities, and content across multiple platforms. This panel will explore how that shift is redefining the role of sport in people’s lives and what it means for brands looking to stay relevant. From athlete-led storytelling to fan-driven moments, we’ll examine how culture is created around sport in real time, and how marketing, particularly sponsorship is moving from passive visibility to active participation. We will discuss what it takes for brands to authentically show up in sport today, and how success is measured in a world where impact extends far beyond the game day itself.

Jenny Valfre, European Brand Marketing Manager, Chipotle

Rob Johnson, Head of Audiences, The Hundred (ECB)

Kenny Ager, Global Head of Commercial Development, WePlay

Moderated by: Ross Arnold, Head of Europe, rEvolution

Natasha Rodriguez, Head of Content & Community, UK/EMEA, Brand Innovators 

Ritesh Shah, Senior Vice President, Strategy & Partnerships, Brand Innovators

Alex Semenzato, Vice President, Partnerships UK & EMEA, Brand Innovators

Jess McGeorge-Stevens, Premium Global Brands Marketing Director, Europe, Anheuser-Busch InBev

Annette Greenwood-Share, VP Marketing Partnerships, Live Nation UK

Moderated by: Alexandra Debow, Co-Founder & CEO, Swsh

Alex Petrogiannis, Marketing Director, Breakthrough Brands, Carlsberg Britvic

Moderated by: Tom Sanville, Vice President, Customer & Growth, InfluencerMarketing.ai

Global brands must balance scale with local relevance in an increasingly fragmented world. This panel explores how marketers can build consistent, impactful brands across markets while adapting to cultural nuance and change.

Jasmine Rayonia, Head of Growth, USA, SURI

Hazel McGuire, Chief Marketing Officer, Intrepid Travel

Ana Sá Macedo, Product Marketing & Brand Lead, Plum

Seetha Santhakumar, Senior Brand Marketing Lead, EMEA, Google Pixel (Hardware), Google

Moderated by: Kate Lynch, Vice President, Growth & Development, R/GA

In this fireside chat, Hazel McGuire, Chief Marketing Officer for Intrepid Travel, will explore how marketing leaders can drive growth by putting purpose at the heart of their strategy. She’ll share practical insights on building credible, trusted brands and communicating sustainability with confidence in an increasingly complex regulatory environment. Drawing on her experience leading marketing in a values‑led organisation, Hazel will explore how to build brands that perform commercially while staying true to their social and environmental commitments. A candid conversation on what meaningful, responsible marketing looks like today.

Hazel McGuire, Chief Marketing Officer, Intrepid Travel

Moderated by: Ben Jeffries, CEO & Co-Founder, Influencer

Join Sabina Ellahi and Claire Berry for a fireside chat exploring how Perfect Cartel brought Sephora campaigns and experiences to life through culture led storytelling, immersive brand moments, and community-first engagement. From masterclasses to retail activations, they’ll unpack the creative strategy, execution, and insights behind standout beauty campaigns that drove real world impact.

Claire Berry, Founder + Managing Director, Perfect Cartel

Sabina Ellahi, UK Head of Brand & Communications, Sephora UK

Moderated by: Amy Green, Global Growth Director, Charlie Oscar

Audiences are no longer passive, they expect to participate and co-create. This topic focuses on how brands can build communities that drive loyalty, advocacy, and sustained growth.

Rafay Agha, Global Head of Digital, Ornua

Lucia West George, International Brand Marketing, Expedia Group

Berkan Tunaboylu, Global Media Planning Director Marketing Services, Haleon

Moderated by: Olly Lewis, SVP Agency, StudioB

As purpose-driven brands scale, the challenge is no longer just awareness – it’s creating lasting behaviour change while staying culturally relevant and commercially successful. In this fireside chat, Marta will explore Too Good To Go’s journey in the UK market to become a truly habitual consumer brand, and how its marketing approach is evolving to encourage long-term behaviour change around food waste – with insights drawn from scaling a global movement that has now helped save more than half a billion meals. The conversation will also explore how mission-led brands can grow without losing their values, the role of partnerships in driving mainstream relevance and impact, and why building trust is essential when asking consumers to adopt new behaviours at scale.

Marta Peres Ro, Head of Marketing (UK/IE & Central Europe), Too Good To Go

Moderated by: Anthony Rhind, Co-Founder, Marvellous Insights

Natasha Rodriguez, Head of Content & Community, UK/EMEA, Brand Innovators

Ritesh Shah, Senior Vice President, Strategy & Partnerships, Brand Innovators

Alex Semenzato, Vice President, Partnerships UK & EMEA, Brand Innovators

Today’s consumers are overwhelmed by a flood of information—and misinformation, especially on health and wellbeing. Faced with near‑identical choices to manage areas like pain relief, cough and cold, digestive health, and supplementation, decision‑making too often creates confusion instead of confidence. In this environment, trust becomes a differentiator and value driver. Philipp will share some context on how Bayer Consumer Health builds and scales trust across iconic global brands including Aspirin, Claritin, and Bepanthen. He will touch on the Trusted Brands for Life framework—a practical operating system that starts with real consumer needs, sharpens brand strategy, elevates creative quality, aligns teams and partners, and turns trust-driven creativity into measurable commercial growth.

Philipp Schuster, Agency & Marketing Partnerships Director, Global Strategic Marketing, Consumer Health, Bayer

Moderated by: Toby Hack, Chief Executive Officer, EMEA and APAC, Kepler

Shweta Harit, Global Senior Vice President, De Beers Group

Moderated by: Dom Blacklock, Vice President, International Digital Media, Active International

In a crowded landscape, collaboration is key to staying relevant. This panel explores how brands can partner across industries, cultures, and communities to create meaningful connections and reach new audiences.

Vérane Pède, Lead Marketer, Creative (EMEA), Shopify

Matt Hanlon, Former Director, Omnichannel & Media

Tulani André, Vice President, Social, Content & Creator, Zalando

Moderated by: Stephen Kelly, Senior Director, Advertising Solutions, PubMatic 

A closing reflection on the event’s biggest insights, key themes, and actionable takeaways shaping the future of marketing.