Tentpoles

Marketing Leadership Summit @ CES in Las Vegas

Jan 06 - Jan 09 • Hosted by the Wynn • Las Vegas

Get ready for Brand Innovators at CES 2025! Join us for our incredible Marketing Leadership Summit at The Wynn Las Vegas, where innovation meets inspiration. With two stages hosting the industry’s top minds from brands like Mastercard, Diageo, Samsung, and more, this is your go-to destination for cutting-edge insights, unparalleled networking, and world-class programming. Don’t miss the ultimate hub for learning and connection with Brand Innovators at CES 2025!

Monday • January 6 • 2025

1:00 PM Lunch
2:00 PM Fireside Chat

Katie Vogt, Senior Director, Walgreens Advertising Group
2:30 PM Breaking Silos: Integrating Media, Creative, and Technology for Seamless Consumer Experiences
3:00 PM The Intersection of Technology and Storytelling: Crafting Narratives That Resonate
3:15 PM Networking Break
3:30 PM 2025 Outlook: Powering Brand Leaders for Innovation

Moderated by: Jeanniey Walden, Chief Marketing Officer, Rite Aid
4:00 PM Championing Transformation: Future Forward Conversations for Brands

Jason Acker, Vice President, Media & Digital, Diageo
4:30 PM Mapping the Future of the Customer Journey

L Jasmine Kim, Head, NA Health Marketing, Samsung
5:00 PM Wrap

Tuesday • January 7 • 2025

9:00 AM Breakfast & Registration
9:45 AM Opening Remarks
10:00 AM Leveraging Future-Forward Tech to Drive AI & Marketing Innovation
10:30 AM Fireside Chat with Mastercard

Raja Rajamannar, Chief Marketing & Communications Officer and Founding President – Healthcare Business, Mastercard
11:00 AM Fireside Chat

Rebecca Kent, SVP Global Transformation, Warner Bros. Discovery

Moderated by: Traci Gusher, Americas AI and Data Leader, EY
11:30 AM Fireside Chat
11:45 AM Networking Break
12:00 PM Fireside Chat

Barbara Shipley, Senior Vice President, Brand Integration, AARP
12:30 PM Championing Strategies to Shape Dynamic Consumer Loyalty
1:00 PM Lunch
2:00 PM Fireside Chat
2:30 PM Digital & Beyond: Maximizing Engagement With Consumers

Andy Kauffman, Senior Vice President, Marketing Strategy & Science, National Football League (NFL)
3:00 PM Building Brand Awareness & Long Term Brand Success
3:30 PM Networking Break
3:45 PM Breaking Through the Noise: Tactics for Modern Marketers of Tomorrow
4:15 PM Fireside Chat

Katherine Freeley, Head, Media Center of Excellence, Boehringer Ingelheim Pharmaceuticals
4:45 PM Panel

George Manas, Global Chief Executive Officer, OMD Worldwide
5:15 PM Wrap

Wednesday • January 8 • 2025

8:00 AM Breakfast & Registration
9:00 AM Fireside Chat

Jeffrey Katzenberg, Founding Partner, WndrCo
9:30 AM Fireside Chat
10:00 AM Creating The Capabilities Needed To Win With Modern Marketing

Laura Knebusch, Senior Vice President, CPG Marketing and CX, Georgia-Pacific LLC
10:25 AM Networking Break
10:55 AM Cultural Currency: Staying Relevant in a Rapidly Changing Landscape
11:20 AM Redefining Growth: Heineken and dentsu’s Data-Driven Partnership with The Trade Desk

Betsy Paynter, Director of Commercial Marketing, Heineken USA

Leah Meranus, CEO, N. America, dentsu X

Suzanne Skop, Agency Partnerships, Instacart

Moderated by: Ben Sylvan, VP Data Partnerships, The Trade Desk
11:50 AM Fireside Chat

Michael Komasinski, CEO, dentsu Americas

Rebecca Panico, Vice President, Global Media, Hilton
12:20 PM Lunch
1:20 PM Fireside Chat

Emily Ketchen, Chief Marketing Officer & VP, Intelligent Devices Group and International Markets, Lenovo
1:50 PM Creativity Unplugged: Fueling Innovative Marketing by Building the Right Team
2:20 PM Panel
2:50 PM
3:15 PM The Future of Storytelling: Balancing Art and Science in Marketing
3:40 PM Networking Break
4:10 PM Challenger Mindset: Innovative Ways to Authentically Connect in Today’s Dynamic World
4:40 PM Fireside Chat
5:10 PM Wrap

Thursday • January 9 • 2025

8:00 AM Breakfast & Registration
9:00 AM Next-Gen Storytelling Through Innovative Digital Strategies
9:30 AM How AI Is Driving Efficiencies Across the Consumer Lifecycle
10:00 AM Power of Insights

Tomasso Visentini, VP, Head of Analytics, Pharmative
10:30 AM Collaborating with Brands to Maximize Brand Experiences
11:00 AM Fireside Chat

Derek Schoen, Vice President, Paid Media Investment & Social Strategy, MGM Resorts International
11:30 AM Networking Break
11:45 AM Culturally Forward Ways to Harness Digital, Social & Beyond
12:15 PM Future-Proofing Brands: Strategies for Adapting to Rapid Technological Shifts
12:45 PM Lunch
1:30 PM Fireside Chat
2:00 PM The Rise of Hybrid Experiences: Bridging Digital, Physical, and Virtual Touchpoints
2:30 PM Panel
3:00 PM Networking Break
3:15 PM Fireside Chat
3:55 PM Panel
4:30 PM Wrap