New Eras for Brands with a Legacy - Brand Innovators
Regional Summits Past Events

New Eras for Brands with a Legacy

Apr 18 • Hosted by United Airlines

Thursday, April 18, 2024

  • 8:00 AM Breakfast & Registration
  • 9:10 AM United Airlines Safety Protocol
  • 9:15 AM Opening Remarks

    Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

    Andrea Orth, Vice President, Marketing, Content & Community, Brand Innovators

    Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

    Emcees:

    Emily Benner, Senior Manager, Advertising & Social Media, United Airlines

    Julia Fedor, Director, Advertising & Social Media Operations, United Airlines

  • 9:20 AM Welcome from United Airlines

    Maggie Schmerin, Chief Advertising Officer, United Airlines

  • 9:30 AM Influencing Brand Innovation Through Modern Day Politics

    Josh Earnest, Executive Vice President, Advertising and Communications, United Airlines

    Moderated by: Jessica Masters, Head of Travel & Telecom Sales, Netflix

  • 10:00 AM The Evolution of Iconic Brands: Stewarding Hyatt's Legacy

    Emily Wright, Vice President, Global Brand Leader, Hyatt Hotels Corporation

    Moderated by: Alison Mayes, Managing Director, Apollo Partners

  • 10:30 AM Cultivating Brand Loyalty in a Dynamic Market Landscape

    Josh Blacksmith, Head of Global Digital CX, Kimberly-Clark

    Luc Bondar, Vice President & COO of MileagePlus, United Airlines

    Stephanie Clanfield, Global Marketing Manager – Coors Banquet, Molson Coors

    Lynae VanOosten, Marketing Manager, McDonald’s

    Moderated by: Jeff Rich, Head of Strategic Partnerships, Global, Ex.co

  • 11:15 AM Brand Evolution: Building on 100+ years of Mars Wrigley's Rich Heritage and Reimagining the Future

    Alyona Fedorchenko, Global Vice President | Gum & Mints Portfolio, Mars

    Moderated by: Barron Gira, VP, Media Sales, Volta

  • 11:45 AM Keynote: Cultural Relevance

    David Evans, Chief Insights Officer, Collage Group

     

  • 12:00 PM Lunch
  • 1:00 PM Behind the Brand: United Airlines

    Dana Hughes Sr. Manager, Films & Special Projects United Airlines

    Megan McCarthy Managing Director of Strategic Communications Planning United Airlines

    Mark Muren Managing Director of Identity, Product & Loyalty, United Airlines

    Anel Ruiz Director, Engagement Communications United Airlines

    Moderated by: Allison Kaye, Sr. Account Executive, Quantcast

  • 1:30 PM Building a Strong Brand in Chicago

    Liz Mella, Director of Marketing, Farmer’s Fridge

    Ashley Nazarian Findlay, Sr. Director, Brand Marketing, Simple Mills

    Derek Russell, Manager, Global Sponsorship Activation Market & Community Innovation, United Airlines

    Mike Wolf, Manager, Advertising & Social Media Content, United Airlines

    Moderated by: Seraj Bharwani, Chief Strategy Officer, illumin

  • 2:00 PM Behind the Curtain: Inside Claire's Brand Reinvention Process

    Meghan Hurley, Vice President, Global Brand Marketing, Claire’s

    Moderated by: Will Marenberg, Managing Director, GroundTruth

  • 2:30 PM Networking Break
  • 3:00 PM Future of Media & Digital Innovation

    Rebecca Rogalski, Head of Creative Ad Solutions, Roku

    Suzanna Stevens, Enterprise Brands & Agency Account Executive, Adstra

    Jacqueline Tsekouras, Head Of Strategy, #Paid

    Moderated by: Ashley Watkins, Senior Manager, Strategic Communications, United Airlines

  • 3:30 PM Navigating Disruption: Challenges and Opportunities for Established Brands

    Catherine Berger, Sr. Director, International Marketing, Ferrara

    Josh Blacksmith, Head of Global Digital CX, Kimberly-Clark

    Meg Mitchell, Creative Director, United Airlines

    Kevin Rettig, Sr. Director Marketing Platforms & Privacy, Marriott International

    Moderated by: Danielle Estrada, Retail & CPG, Microsoft

  • 4:15 PM Fireside Chat

    Maria Zavala, Manager, Media Marketing Strategy, McDonald’s

    Moderated by: Jeff Katz, US Head of Verticals (Auto, Restaurants, Travel), Roku

  • 4:45 PM Office Tours & Happy Hour, hosted by United Airlines

Speakers

Catherine Berger

Sr. Director, International Marketing, Ferrara

Seraj Bharwani

Chief Strategy Officer, illumin

Josh Blacksmith

Head of Global Digital CX, Kimberly-Clark Corporation

Luc Bondar

Vice President & COO of MileagePlus, United Airlines

Stephanie Clanfield

Global Marketing Manager - Coors Banquet, Molson Coors

Danielle Estrada

Retail & CPG, Microsoft

David Evans

Chief Insights Officer, Collage Group

Alyona Fedorchenko

Global Vice President | Gum & Mints Portfolio, Mars

Barron Gira

VP, Media Sales, Volta

Dana Hughes

Sr. Manager, Films & Special Projects, United Airlines

Meghan Hurley

Vice President, Global Brand Marketing, Claire's

Allison Kaye

Sr. Account Executive, Quantcast

Jeff Katz

US Head of Verticals (Auto, Restaurants, Travel), Roku

Will Marenberg

Managing Director, GroundTruth

Jessica Masters

Head of Travel, Telecom, Financial Services and Insurance Sales, Netflix

Alison Mayes

Managing Director, Apollo Partners

Megan McCarthy

Managing Director of Strategic Communications Planning, United Airlines

Liz Mella

Director of Marketing, Farmer's Fridge

Meg Mitchell

Creative Director, Global Advertising & Social Media, United Airlines

Mark Muren

Managing Director of Identity, Product & Loyalty,, United Airlines

Ashley Nazarian Findlay

Sr. Director, Brand Marketing, Simple Mills

Kevin Rettig

Sr. Director Marketing Platforms & Privacy, Marriott International

Jeff Rich

VP Demand, Global, Ex.Co

Rebecca Rogalski

Head of Creative Ad Solutions, Roku

Anel Ruiz

Director, Engagement Communications, United Airlines

Derek Russell

Manager, Global Sponsorship Activation Market & Community Innovation, United Airlines

Maggie Schmerin

Chief Advertising Officer, United Airlines

Suzanna Stevens

Enterprise Brands & Agency Account Executive, Adstra

Jacqueline Tsekouras

Head Of Strategy, #Paid

Lynae VanOosten

Marketing Manager, McDonald's

Ashley Watkins

Senior Manager, Strategic Communications, United Airlines

Mike Wolf

Manager, Advertising & Social Media Content, United Airlines

Emily Wright

Vice President, Global Brand Leader, Hyatt Hotels Corporation

Maria Zavala

Manager - Media Marketing Strategy, McDonald’s

Sponsors

Venue

Willis Tower
233 S. Wacker
Chicago, IL 60606

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