New Eras for Brands with a Legacy
Apr 18 • Hosted by United AirlinesThursday, April 18, 2024
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8:00 AM
Breakfast & Registration
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9:10 AM
United Airlines Safety Protocol
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9:15 AM
Opening Remarks
Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators
Andrea Orth, Vice President, Marketing, Content & Community, Brand Innovators
Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators
Emcees:
Emily Benner, Senior Manager, Advertising & Social Media, United Airlines
Julia Fedor, Director, Advertising & Social Media Operations, United Airlines
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9:20 AM
Welcome from United Airlines
Maggie Schmerin, Chief Advertising Officer, United Airlines
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9:30 AM
Influencing Brand Innovation Through Modern Day Politics
Josh Earnest, Executive Vice President, Advertising and Communications, United Airlines
Moderated by: Jessica Masters, Head of Travel & Telecom Sales, Netflix
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10:00 AM
The Evolution of Iconic Brands: Stewarding Hyatt's Legacy
Emily Wright, Vice President, Global Brand Leader, Hyatt Hotels Corporation
Moderated by: Alison Mayes, Managing Director, Apollo Partners
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10:30 AM
Cultivating Brand Loyalty in a Dynamic Market Landscape
Josh Blacksmith, Head of Global Digital CX, Kimberly-Clark
Luc Bondar, Vice President & COO of MileagePlus, United Airlines
Stephanie Clanfield, Global Marketing Manager – Coors Banquet, Molson Coors
Lynae VanOosten, Marketing Manager, McDonald’s
Moderated by: Jeff Rich, Head of Strategic Partnerships, Global, Ex.co
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11:15 AM
Brand Evolution: Building on 100+ years of Mars Wrigley's Rich Heritage and Reimagining the Future
Alyona Fedorchenko, Global Vice President | Gum & Mints Portfolio, Mars
Moderated by: Barron Gira, VP, Media Sales, Volta
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11:45 AM
Keynote: Cultural Relevance
David Evans, Chief Insights Officer, Collage Group
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12:00 PM
Lunch
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1:00 PM
Behind the Brand: United Airlines
Dana Hughes Sr. Manager, Films & Special Projects United Airlines
Megan McCarthy Managing Director of Strategic Communications Planning United Airlines
Mark Muren Managing Director of Identity, Product & Loyalty, United Airlines
Anel Ruiz Director, Engagement Communications United Airlines
Moderated by: Allison Kaye, Sr. Account Executive, Quantcast
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1:30 PM
Building a Strong Brand in Chicago
Liz Mella, Director of Marketing, Farmer’s Fridge
Ashley Nazarian Findlay, Sr. Director, Brand Marketing, Simple Mills
Derek Russell, Manager, Global Sponsorship Activation Market & Community Innovation, United Airlines
Mike Wolf, Manager, Advertising & Social Media Content, United Airlines
Moderated by: Seraj Bharwani, Chief Strategy Officer, illumin
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2:00 PM
Behind the Curtain: Inside Claire's Brand Reinvention Process
Meghan Hurley, Vice President, Global Brand Marketing, Claire’s
Moderated by: Will Marenberg, Managing Director, GroundTruth
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2:30 PM
Networking Break
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3:00 PM
Future of Media & Digital Innovation
Rebecca Rogalski, Head of Creative Ad Solutions, Roku
Suzanna Stevens, Enterprise Brands & Agency Account Executive, Adstra
Jacqueline Tsekouras, Head Of Strategy, #Paid
Moderated by: Ashley Watkins, Senior Manager, Strategic Communications, United Airlines
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3:30 PM
Navigating Disruption: Challenges and Opportunities for Established Brands
Catherine Berger, Sr. Director, International Marketing, Ferrara
Josh Blacksmith, Head of Global Digital CX, Kimberly-Clark
Meg Mitchell, Creative Director, United Airlines
Kevin Rettig, Sr. Director Marketing Platforms & Privacy, Marriott International
Moderated by: Danielle Estrada, Retail & CPG, Microsoft
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4:15 PM
Fireside Chat
Maria Zavala, Manager, Media Marketing Strategy, McDonald’s
Moderated by: Jeff Katz, US Head of Verticals (Auto, Restaurants, Travel), Roku
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4:45 PM
Office Tours & Happy Hour, hosted by United Airlines
Speakers
Catherine Berger
Sr. Director, International Marketing, Ferrara
Seraj Bharwani
Chief Strategy Officer, illumin
Josh Blacksmith
Head of Global Integrated Marketing, Experiences & Digital Transformation, Kimberly-Clark
Luc Bondar
Vice President & COO of MileagePlus, United Airlines
Stephanie Clanfield
Global Marketing Manager - Coors Banquet, Molson Coors
Danielle Estrada
Retail & CPG, Microsoft
David Evans
Chief Insights Officer, Collage Group
Alyona Fedorchenko
Global Vice President | Gum & Mints Portfolio, Mars
Barron Gira
VP, Media Sales, Volta
Dana Hughes
Sr. Manager, Films & Special Projects, United Airlines
Meghan Hurley
Vice President, Global Brand Marketing, Claire's
Allison Kaye
Sr. Account Executive, Quantcast
Jeff Katz
US Head of Verticals (Auto, Restaurants, Travel), Roku
Will Marenberg
Managing Director, GroundTruth
Jessica Masters
Head of Travel, Telecom, Financial Services and Insurance Sales, Netflix
Alison Mayes
Managing Director, Apollo Partners
Megan McCarthy
Managing Director of Strategic Communications Planning, United Airlines
Liz Mella
Director of Marketing, Farmer's Fridge
Meg Mitchell
Creative Director, Global Advertising & Social Media, United Airlines
Mark Muren
Managing Director of Identity, Product & Loyalty,, United Airlines
Ashley Nazarian Findlay
Sr. Director, Brand Marketing, Simple Mills
Kevin Rettig
Sr. Director Marketing Platforms & Privacy, Marriott International
Jeff Rich
VP Demand, Global, Ex.Co
Rebecca Rogalski
Head of Creative Ad Solutions, Roku
Anel Ruiz
Director, Engagement Communications, United Airlines
Derek Russell
Manager, Global Sponsorship Activation Market & Community Innovation, United Airlines
Maggie Schmerin
Chief Advertising Officer, United Airlines
Suzanna Stevens
Enterprise Brands & Agency Account Executive, Adstra
Jacqueline Tsekouras
Head Of Strategy, #Paid
Lynae VanOosten
Marketing Manager, McDonald's
Ashley Watkins
Senior Manager, Strategic Communications, United Airlines
Mike Wolf
Manager, Advertising & Social Media Content, United Airlines
Emily Wright
Vice President, Global Brand Leader, Hyatt Hotels Corporation
Maria Zavala
Manager - Media Marketing Strategy, McDonald’s
Sponsors
Venue
Willis Tower
233 S. Wacker
Chicago, IL 60606