Regional Summits Past Events

Marketing Innovation Summit

Nov 21 • Hosted by Porsche • Atlanta

Uncover cutting-edge marketing strategies at the Marketing Innovation Summit in Atlanta, hosted by Porsche. Join industry leaders from brands like Hyatt Hotels, Delta Air Lines, and Truist as they explore themes such as engaging the next-generation consumer, building customer loyalty, and forecasting trends for 2025. This summit is an excellent opportunity to connect with experts and elevate your marketing approach in a rapidly evolving landscape.

Thursday • November 21 • 2024

8:00 AM Breakfast & Registration
8:45 AM Welcome
9:00 AM Mindfulness Activity
9:15 AM Rewarding Wellbeing: How Hyatt x Peloton Keep Travelers Moving

TJ Abrams, Vice President, Global Wellbeing, Hyatt Hotels

Casey Moore, Director of Marketing, Peloton for Business, Peloton Interactive
9:45 AM Fireside Chat

Jake Abel, Head of Marketing Operations, Strategy, & Planning, Delta Air Lines

Moderated by: Susan Walsh, CTO, US Retail & Consumer Goods, Microsoft
10:15 AM Future of Digital Media: Emerging Technologies and Trends

Paul Chenier, EVP Global Sales, Playwire

Hunter Sparks, VP, East Coast Sales, Vevo

Moderated by: Dylan Floyd, Senior Manager, E2E Connections & Media, The Coca-Cola Company
10:45 AM Fireside Chat

Abbi McCollum, VP Content Strategy, HGTV, Food Network, OWN, Warner Brothers Discovery
11:15 AM Networking Break
11:30 AM Relationships That Last: Championing CRM & Loyalty

Jaclyn Adams, Head of Global Loyalty Marketing & Channel Planning, IHG

Matt Bettis, Sr Director, Customer Engagement, GoTo Foods

Jocelyn Merisca, General Manager of Customer Experience and Personalization, Delta Air Lines

Lanna O’Connor, Director, Loyalty and Digital Marketing, RaceTrac

Moderated by: Gina Cavallo, Chief Revenue Officer, Audigent
12:00 PM Marketing to the Next Generation Consumer

Cynthia Lee, Sr. Director, Media, Holland America Line and Seabourn

Sheri Malmgren, Head of Social Media & Influencer Marketing, Truist

Shivram Vaideeswaran, Vice President of Brand and Product Marketing, Yahoo! and AOL

Moderated by: Nate Armstrong, Vice President, Strategic Partnerships, Captiv8
12:30 PM Fireside Chat

Dawn Erksa, VP, Integrated Marketing & Innovation, Go To Foods

Moderated by: Scott Bubis, Senior Account Executive, Platform Sales, Vizio
1:00 PM Fireside Chat

Hillary Settle, AVP, Ecommerce, Hanky Panky

Moderated by: Marissa Knittel, Account Executive, Spaceback
1:30 PM Lunch
2:45 PM Driving Marketing Innovation: Strategies for the Next-Generation Consumer

Windsor Western, Co-Founder & President, Her Campus Media

Jazmyn Williams, Director of Brand Marketing, The Honey Pot Co
3:15 PM Fireside Chat

Cigdem Topalli, VP, Global Marketing – Carter’s Exclusive Brands and Skip Hop, Carter’s

Moderated by: Casey Burns, Senior Account Executive, CommerceIQ
3:45 PM Networking Break
4:00 PM Always Planning Ahead: A 2025 Brand Trend & Consumer Outlook

Brandy Blackwell, Vice President of Marketing, Another Broken Egg of America Franchising, LLC

Jeff Haynes, CB Marketing // Strategy and Experience, Cox Business

Ashleé Lindo, VP, Social Media Manager, Truist

Shelby Peck, Senior Director, Brand Marketing, PGA TOUR Superstore

Moderated by: Matt Flaws, Sr. Director, Client Services, VIBRANT Marketing