Marketing Innovation Summit

Thursday, August 6th, 2026

• 11:00 AM Lunch and Registration at LUMA
• 12:00 PM Opening Remarks

  Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

  Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

• 12:05 PM Streaming TV, Real Attention: Reaching Engaged Audiences in Canada

  In today’s attention economy, Canadian marketers are looking beyond reach to maximize campaign impact. They know a completed view doesn’t always mean your message was heard, retained, or genuinely cared about.

• 12:35 PM Culture Moves Fast: Building Brands That Stay Relevant

  Trends shift overnight and audiences expect brands to keep up without losing what makes them recognizable. This session explores how leading marketers stay culturally connected while protecting brand identity and long term equity.

• 1:15 PM Creativity That Captures Attention: What Today's Best Brand Campaigns Have in Common

  The most memorable campaigns share a few things in common, even across very different categories and audiences. Hear what separates work that gets noticed from work that gets skipped, and how top brands are building creative that earns real attention.

• 1:45 PM Networking Break
• 2:00 PM Live on Streaming: The New Sports Opportunity for Canadian Brands

  Live sports have always commanded attention. What’s changing is where Canadians are watching them and what that means for brands trying to show up in those moments.

• 2:40 PM From Reach to Results: Rethinking Media Measurement

  Reach alone no longer tells the full story of what’s working. This session digs into how top marketers are evolving their measurement strategies to connect media investment directly to business outcomes.

  Shalin Shah, Head of Omnichannel Retail Marketing, Mattel Canada

• 3:10 PM The New Rules of Attention: Winning Consumers in the Streaming Era

  Attention is harder to earn and easier to lose than ever before. Hear how leading brands are adapting their strategies to meet consumers where they’re actually watching, and what it takes to win in a streaming first world.

• 3:50 PM Live on Streaming: The New Sports Opportunity for Canadian Brands

  When a brand partnership works, it feels less likely to be an ad and more native to the viewing experience. This session breaks down how top marketers identify the right creative, cultural, and content partners to deliver entertainment value instead of interruption.

• 4:30 PM Happy Hour hosted by Netflix