Join industry leaders driving innovation in brand partnerships at our upcoming Maximizing the Value of Partnerships Summit, hosted by Molson Coors at their new HQ in Chicago. Dive into the latest strategies for collaborating effectively with partners, and more as top brands like Mars, Kimberly-Clark, and Grubhub take the stage to share their expertise. This event promises invaluable networking opportunities and insights into the evolving landscape of partnership-driven growth, making it a must-attend for those looking to stay ahead. We hope to see you there!
Maximizing the Value of Partnerships Summit
Nov 20 • Hosted by Molson Coors • ChicagoWednesday • November 20 • 2024
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8:00 AM
Breakfast & Registration
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9:00 AM
Opening Remarks
Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators
Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators
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9:15 AM
Keynote
Ann Legan, Global Vice President, Miller Family of Brands, Molson Coors Beverage Company
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9:30 AM
Fireside Chat
Ann Legan, Global Vice President, Miller Family of Brands, Molson Coors Beverage Company
Moderated by: Mitch Cristol, VP, Practice Lead – Alcohol Beverage, InMarket
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10:00 AM
Fireside Chat
Kelsey Ping, Director of Marketing & Strategic Initiatives, Riddell Sports
Moderated by: Nikki Doctor, Lead Brand Partner, Linqia
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10:30 AM
Collaborating for Innovation: Pushing Boundaries Through Partnerships
Amy Hogan, Senior Director, Brand & Product Marketing, Walgreens
Kara Jacobs, Senior Director, Customer Retention & Loyalty, Discover Financial Services
Moderated by: Kristen Lyons, EVP Sales, Suzy
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11:00 AM
Fireside Chat
Marnie Boyer, Head of Media + Diner Acquisition, Grubhub
Moderated by: Dave Rosner, Chief Marketing Officer, Audigent
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11:30 AM
Disrupting the Current Landscape
Andrea Schwenk, Chief Marketing Officer, Egglife
Anup Shah, Chief Operating Officer, PLEZi Nutriton
Emily Stucker, VP, Menu & Marketing, Farmer’s Fridge
Moderated by: Bailey Appleton, Senior Director, Brand Partnerships, Doing Things
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12:00 PM
Adapting to Change: How Marketers Can Win in a Cost-Conscious Landscape
Kristen Lyons, EVP, Enterprise Partnerships, Suzy
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12:10 PM
Lunch
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1:00 PM
Unlocking the Value of Partnerships
Alan Bremerkamp, Marketing Director, Miller Lite, Molson Coors Beverage Company
Kelly Ellefson, Sr. Manager, Media, Molson Coors Beverage Company
Kelsey Kemp, Sr. Customer Insights Manager, Molson Coors Beverage Company
Michael Laungani, Brand Partnerships & Collaborations Lead, Molson Coors Beverage Company
Meghan Means, Marketing Director, Coors Light, Molson Coors Beverage Company
Moderated by: Dustin Cooper, VP, Midwest Sales, AdTheorent, A Cadent Company
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1:45 PM
Fireside Chat
Josh Blacksmith, Head of Global Integrated Marketing, Experiences & Digital Transformation, Kimberly-Clark
Moderated by: Lindsey Danek, Vice President, Central and Canada, IAS
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2:15 PM
Crafting Sweet Collaborations in Chocolate
Jane Hwang, Global Portfolio Vice President and Managing Director, M&M’S, Mars
Moderated by: Cathy Leous, Azure Sales Director – Retail and Consumer Goods, Microsoft
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2:45 PM
Networking Break
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3:00 PM
2025 Media Trends & Predictions
Alex Birchmeier, Senior Director of Marketing Activation, Conagra
Jenna Vondrasek, Head of Omni Shopper Marketing, Kraft Heinz
Moderated by: Andy McKeever, Head of Industry, Roku
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3:30 PM
McDonald's Loyalty Evolution
Katja Lemke, US Loyalty & Rewards Manager, McDonald’s
Moderated by: Sara Camden, Head of Marketing, North America & EMEA, InMobi
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4:00 PM
Shaping the Future: Key Insights for 2025
Jessica Curry, Senior Vice President, Midwest Sales, Teads
Lorenzo Papa, SVP, Strategic Partnerships , Captivate
Marla Wastler, VP of Sales, Midwest, Playwire
Moderated by: Abby Miller, Sr. Manager, Consumer Insights, Molson Coors Beverage Company
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4:30 PM
Fireside Chat
Kevin Conroy Smith, CEO and Founder, Number Project
Steven Galanis, CEO, Cameo
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5:00 PM
Happy Hour, hosted by Molson Coors
Speakers
Alex Birchmeier
Sr. Director of Marketing Activation, Conagra Brands
Josh Blacksmith
Global Head of Integrated Marketing & Experiences, Kimberly-Clark Corporation
Marnie Boyer
Head of Media + Diner Acquisition, Grubhub
Tiana Conley
Vice President Portfolio Strategy, Mars Inc.
Kara Jacobs
Senior Director, Customer Retention & Loyalty, Discover Financial Services
Katja Lemke
US Loyalty & Rewards Manager, McDonald's
Anup Shah
Chief Operating Officer, PLEZi Nutriton
Jenna Vondrasek
Head of Omni Shopper Marketing, Kraft Heinz
Kristen Lyons
EVP, Enterprise Partnerships, Suzy
Dave Rosner
Chief Marketing Officer, Audigent
Cathy Leous
Azure Sales Director - Retail and Consumer Goods, Microsoft
Dan O’Connell
Director, Mobile App Install & Loyalty, InMobi
Andrea Schwenk
CMO, Egglife
Emily Stucker
VP, Menu & Marketing, Farmer's Fridge
Alan Bremerkamp
Marketing Director, Miller Lite, Molson Coors Beverage Company
Kelly Ellefson
Sr. Manager, Media, Molson Coors Beverage Company
Kelsey Kemp
Sr. Customer Insights Manager, Molson Coors Beverage Company
Michael Laungani
Brand Partnerships & Collaborations Lead, Molson Coors Beverage Company
Meghan Means
Marketing Director, Coors Light, Molson Coors Beverage Company
Mitch Cristol
VP, Practice Lead - Alcohol Beverage, InMarket
Dustin Cooper
VP, Midwest Sales, AdTheorent, A Cadent Company
Ann Legan
Global Vice President, Miller Family of Brands, Molson Coors Beverage Company
Amy Hogan
Senior Director, Brand & Product Marketing, Walgreens
Andy McKeever
Head of Industry, Roku
Nikki Doctor
Lead Brand Partner, Linqia
Bailey Appleton
Senior Director, Brand Partnerships, Doing Things
Abby Miller
Sr. Manager, Consumer Insights, Molson Coors Beverage Company
Jessica Curry
Senior Vice President, Midwest Sales, Teads
Marla Wastler
VP of Sales, Midwest, Playwire
Lorenzo Papa
SVP, Strategic Partnerships, Captivate
Kevin Conroy Smith
CEO and Founder, Number Project
Steven Galanis
Chief Executive Officer, Cameo
Kelsey Ping
Director of Marketing & Strategic Initiatives, Riddell Sports
Sponsors
Venue
320 S. Canal St.
Chicago IL