Modern Marketing Summit
Jul 10 • Hosted by Molson Coors • Chicago
Friday, July 10th, 2026
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8:00 AM
Breakfast and Registration
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9:00 AM
Welcome and Opening Remarks
Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators
Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators
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9:05 AM
Inside the Brand: Molson Coors on Modern Marketing
Get an inside look at how one of the world’s most iconic beverage companies thinks about modern marketing. Molson Coors leaders share the mindset, strategies, and lessons behind building and evolving beloved brands in today’s fast-changing consumer landscape — setting the tone for a day of bold ideas and honest conversations.
Sofia Colucci, Chief Marketing Officer, Molson Coors
Moderated by: Tara Rohde, Manager, Agency Sales, Netflix
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9:40 AM
Powering Engagement through Strategic Brand Collaborations
Brand collaborations done right can unlock new audiences, generate cultural buzz, and reinforce brand values in ways traditional advertising simply cannot. In this candid panel, marketing leaders share what they’ve learned from their best (and most instructive) brand partnerships.
Emily K. Spaeter, Senior Brand Manager, Whirlpool Brand, Whirlpool Corporation
Katie Rush, Senior Brand Manager, KitchenAid, Whirlpool Corporation
Lexie Winter, Senior Brand Manager, KitchenAid, Whirlpool Corporation
Amanda Abraham, Integrated Brand Manager, Maytag Laundry, Whirlpool Corporation
Moderated by: Brian Zaben, Vice President, Sales and Strategy, Yahoo DSP
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10:15 AM
Networking Break
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10:30 AM
Brand Authenticity in a High Growth Environment
Scaling a brand without losing what made it resonate is one of the defining challenges of modern marketing. This session explores how brand leaders protect their core identity, maintain consumer trust, and stay true to their values even as the pressure to grow accelerates.
Annie Belgrade, Senior Manager, Integrated Content Marketing, Ferrara Candy Company
Christopher Krautler, Senior Director, Brand Marketing & Communications, Grubhub
Alyssa Lynner, Marketing Director, Coors Banquet, Molson Coors
Moderated by: Tom Hatton, Divisional Vice President, Enterprise, Bazaarvoice
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11:10 AM
From Intelligence to Influence: The Marketing Leader's Blueprint for Business Impact
The brands that endure are the ones that never stop learning who their consumer is. But staying relevant to a changing audience at scale is harder than it’s ever been. In this session, consumer insights veteran Bridgette Vargas shares how she built and led a team that sits at the intersection of data and marketing action, and why that leadership position has become critical to sustainable growth.
From navigating moments of real consumer uncertainty to earning a seat at the strategy table, she’ll offer a practitioner’s blueprint for what it actually takes to turn intelligence into organizational impact. Honest, experience-driven, and grounded in the real challenges of building a high-performing function, this conversation is for any marketing leader trying to make consumer intelligence a genuine business-changing capability.
Bridgette Vargas, Executive Director, CRM & Lifecycle Marketing, Disney Experiences
Bryan Gernert, Chief Executive Officer, Resonate
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11:40 AM
Networking Break
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12:00 PM
The New Era of Customer Engagement: Building Community & Brand Loyalty
The rules of consumer engagement have fundamentally shifted and loyalty can no longer be bought, it has to be earned. Join this conversation on how brands are building genuine communities, fostering meaningful relationships, and turning everyday customers into passionate long-term advocates.
Lauren Eiden, Social Media Brand Manager, United Airlines
Caitlin Josephs, Manager Loyalty, McDonald’s Corporation
Moderated by: Brian O’Neill, Industry Lead, Restaurants, Fetch
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12:30 PM
Lunch hosted by Molson Coors
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1:30 PM
From Insight to Impact: Molson Coors on Staying Close to the Consumer
What does it really take to stay genuinely connected to your consumer as markets shift, audiences evolve, and culture moves faster than ever? Molson Coors marketers pull back the curtain on how they stay agile, interpreting, and acting on consumer insights to keep their brands relevant and ready for what’s next.
Ashley Austin, Marketing Manager, Miller Family of Brands, Molson Coors
Courtney Donlan, Marketing Media Manager, Molson Coors
Rory McClenaghan, Group Strategy Director at Volt, Molson Coors
Elizabeth Oates, Vice President, Consumer Insights, Molson Coors
Moderated by: Will Hoyt, Executive Sales Manager, Enterprise Media, T-Mobile
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2:00 PM
Relevance in Real Time: How Challenger Brands Stay Top of Mind
Nimbleness isn’t just a buzzword. It’s a competitive advantage that separates brands that lead cultural conversations from those that follow them. Hear from marketers who have built the internal structures, creative pipelines, and decision-making speed to stay consistently relevant.
Ashley Findlay, Senior Director of Marketing, Nordic Naturals
Jonathan King, Partner & Head of Growth, Quality Meats
Chris Steele, Senior Director of Value, Keystone Light Apple, Molson Coors
Moderated by: John Solymossy, Senior Account Executive, Kargo
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2:30 PM
Marketer-Moderated Panel: The Future of Media Partnerships
The best media partnerships go far beyond media buys – they’re built on collaboration, shared goals, and a deep understanding of today’s consumer. As the marketing landscape continues to evolve, brands are rethinking how they work with agencies, platforms, and partners to drive stronger business outcomes. Hear how industry leaders are building strategic partnerships that deliver lasting value and fuel innovation.
Jaime Byrdak, Chief Executive Officer, North America, Billups
Joe Frick, Senior Vice President, Growth, Goodway Group
Mandie Kijinski, Vice President, Agency Partnerships, Experian
Moderated by: Nicole Kane, Vice President and General Manager, Breakfast Category, Bimbo Bakeries USA
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3:10 PM
Networking Break
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3:30 PM
From Influence to Impact: How to Drive Cultural Relevance and Engagement
Influence without impact is just noise. This session examines how brands are evolving their approach to creators and cultural partnerships, moving beyond vanity metrics to build campaigns that drive genuine engagement, shape consumer behavior, and leave a lasting impression.
Angie Madigan, Vice President/General Manager of Taste Elevation, Kraft Heinz
Moderated By: Breck Mahoney, Senior Account Executive, Attain
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4:00 PM
What Modern Marketing Looks Like From Here
Marketing leaders reflect and share the ideas that mattered most from the day, distilling them into a practical view of what’s ahead – where budgets, teams, and strategy need to go next, and what it will take to stay competitive as the landscape keeps changing.
Amanda DeVore, Senior Director of Marketing Innovation, Molson Coors
Michelle Karagodin, Brand Director, Whirlpool Corporation
Moderated by: Mandie Kijinski, Vice President, Agency Partnerships, Experian
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4:30 PM
Happy Hour at Molson Coors
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5:30 PM
Event Wraps
Speakers
Ashley Austin
Marketing Manager, Miller Lite, Molson Coors
Annie Belgrade
Senior Manager, Integrated Content Marketing, Ferrara Candy Company
Jaime Byrdak
Chief Executive Officer - North America, Billups
Sofia Colucci
Chief Marketing Officer, Molson Coors
Amanda DeVore
Senior Director of Marketing Innovation, Molson Coors
Courtney Donlan
Marketing Media Manager, Molson Coors
Lauren Eiden
Social Media Brand Manager, United Airlines
Joe Frick
Senior Vice President, Growth, Goodway Group
Tom Hatton
Divisional Vice President - Enterprise, Bazaarvoice
Will Hoyt
Executive Sales Manager, Enterprise Media, Blis, part of T-Mobile Advertising Solutions
Caitlin Josephs
Digital Loyalty Lead, McDonald’s
Nicole Kane
Vice President & General Manager, Breakfast Category,, Bimbo Bakeries USA
Michelle Karagodin
Brand Director, Whirlpool
Claire Karwowski
Account Executive, Attain
Mandie Kijinski
Sr. Account Director, Midwest, Audigent - a part of Experian
Jonathan King
Partner & Head of Growth, Quality Meats
Christopher Krautler
Senior Director, Brand Marketing & Communications, Grubhub
Alyssa Lynner
Marketing Director - Coors Banquet, Molson Coors
Angie Madigan
Vice President/General Manager of Taste Elevation, Kraft Heinz
Rory McClenaghan
Group Strategy Director, Volt, Molson Coors Beverage Company
Ashley Nazarian Findlay
Senior Director, Brand Marketing, Nordic Naturals
Brian O'Neill
Industry Lead, Restaurants, Fetch
Elizabeth Oates
Vice President, Consumer Insights, Molson Coors
Tara Rohde
Manager, Agency Sales, Netflix
Katie Rush
Senior Brand Manager, KitchenAid - Whirlpool Corporation
Emily Spaeter
Senior Brand Manager, Whirlpool Brand, Whirlpool Corporation
Chris Steele
Senior Director of Value, Keystone Light Apple, Molson Coors
Lexi Winter
Brand Manager, Whirlpool Corporation
Brian Zaben
Vice President, Sales and Strategy, Yahoo DSP
Bridgette Vargas
Executive Director, CRM & Lifecycle Marketing, Disney Experiences
Bryan Gernert
Chief Executive Officer, Resonate
Sponsors
Venue
320 S Canal St
Chicago, IL 60606