Race to Relevance @ Madrid Race Week

Thursday, September 10th

• 9:00 AM Breakfast & Registration
• 10:00 AM Welcome Remarks

  Natasha Rodriguez, Head of Content & Community, UK/EMEA, Brand Innovators

  Alex Semenzato, Vice President, Partnerships UK & EMEA, Brand Innovators

• 10:15 AM The Race for Relevance: Winning in the Age of Infinite Content

  Every brand is competing for attention, but only a few become part of culture. Explore how today’s leading marketers are creating lasting relevance instead of fleeting impressions.

• 10:40 AM Marketing at the Speed of Culture

  Trends move faster than marketing calendars. Learn how brands are building organizations that can react in real time while staying authentic and true to their identity.

• 11:05 AM From Followers to Fans: Building Communities That Last

  The strongest brands aren’t chasing audiences, they’re cultivating communities that advocate, create, and grow alongside them.

• 11:35 AM Networking Break
• 12:00 PM The Creator Economy 2.0

  Creator partnerships have evolved from one off campaigns into long term business strategies that shape culture, drive influence, and deliver measurable growth.

• 12:30 PM AI Meets Authenticity

  Artificial intelligence is transforming content creation, personalization, and engagement. How can brands embrace innovation while maintaining trust and a human voice?

• 1:00 PM Lunch
• 2:00 PM The New Rules of Social Commerce

  Discovery, entertainment, and commerce have become one seamless experience. Explore how leading brands are turning inspiration into action across social platforms.

• 2:30 PM The Future of Brand Storytelling

  The most memorable brands don’t interrupt culture, they contribute to it. Discover how marketers are creating stories that audiences genuinely want to engage with.

• 3:00 PM Beyond Virality: Measuring What Actually Matters

  Views, likes, and shares are only part of the story. Learn how today’s marketers are redefining success and measuring the true business impact of social media.

• 3:30 PM Networking Break
• 3:50 PM From Local to Global: Scaling Cultural Relevance

  As brands expand across markets, maintaining local authenticity has never been more important. Explore how global organizations are building strategies that resonate across cultures.

• 4:15 PM The Future of Influence

  Influence is no longer defined by follower count alone. From creators and communities to employees and emerging technologies, discover how brands are redefining who shapes consumer decisions.

• 4:45 PM Wrap and Happy Hour