Marketing Innovation Summit
Dec 10 • Hosted by Liberty Mutual • Boston
Tuesday • December 10 • 2024
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8:30 AM
Breakfast & Registration
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9:25 AM
Opening Remarks
Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators
Arielle Russo, Vice President, Content & Community, Head of Center of Excellence, Brand Innovators
Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators
Emcee: John Schue, Senior Director, Customer Marketing, Liberty Mutual Insurance
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9:30 AM
Behind Liberty Mutual’s Brand Story
Jenna Lebel, Chief Marketing Officer, Liberty Mutual Insurance
Moderated by: Rob DeSalvo, Chief Revenue Officer, Undertone
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10:00 AM
Championing Cultural Relevance for Brands & Consumers
Theodora Berenson, Vice President, Integrated Marketing, CBS Stations, Paramount
Moderated by: Katlyn Wilson, Director of Branded Content & Sponsorships, VIZIO
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10:55 AM
Connecting Through Experiences: Embracing Creators, Content & Culture
Brittney Goodman, Senior Director, Events, Draftkings
Moderated by: Carly Ehrlich, Senior Business Development Lead, Wurl
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11:25 AM
Building Brand Relevance & Lasting Loyalty Through Digital & Beyond
Dave Bolger, Vice President, Consumer Media, National Football League (NFL)
Moderated by: Michael Perlman, Chief Commercial Officer, System1
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11:55 AM
Remaining Relevant: How Legacy Brands Future-Proof Marketing Strategies
Ellen Cory, Vice President, Enterprise Intelligence & Strategy, Marriott
Moderated by: Sheryl Harkins, CPG and Retail Vertical Lead, DISH Media
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12:25 PM
Lunch
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1:25 PM
In Housing: Revolutionizing Media and Creative Strategies from Within
Taylor Byrnes, Vice President, Media and MarTech, Liberty Mutual Insurance
Michael LaBerge, Director of Marketing and Creative Operations,, Liberty Mutual Insurance
Moderated by: Jeff Melei, Senior Director, Business Development, The Trade Desk
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1:50 PM
Leveraging Data & Unlocking Insights to Forge Authenticity
Paolo Narag, Global Gillette Brand Director, Procter & Gamble
Moderated by: Tim Finnigan, Head of Product Marketing, Verisk Marketing Solutions
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2:20 PM
Networking Break
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2:45 PM
Cultural Currency in Sports: Elevating Consumer Connections with Liberty Mutual and Paramount
Sean Hilliard, Senior Director, Brand Media, Liberty Mutual
Moderated by: Sarah Larocco, Director of Partner Solutions, Paramount
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3:15 PM
Innovate to Captivate: Winning Over Consumers of Today & Tomorrow
Jenny Lewis, CMO, The Knot Worldwide
Moderated by: Lauren Brickley, Vice President, Sales, MobileFuse
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3:45 PM
Mastering the Journey: Adapting to Changing Consumer Behaviors
Phyllis Rothschild, Chief Marketing Officer, Pete and Gerry’s Organic
Moderated by: Patrick Murray, VP, Marketing, Talon
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4:10 PM
Wrap
Speakers
Theodora Berenson
Vice President, Integrated Marketing, CBS Stations, Paramount
Dave Bolger
VP, Consumer Media, National Football League (NFL)
Taylor Byrnes
Vice President, Media & Marketing Technology, Liberty Mutual
Brittney Goodman
Senior Director, Events, Draftkings
Jenna Lebel
Chief Marketing Officer, Liberty Mutual
Michael LaBerge
Director of Marketing and Creative Operations, Liberty Mutual Insurance
Paolo Narag
Global Gillette Brand Director, Procter & Gamble
Michele Cardinal
Global Head of Brand & Reputation | Managing Director, BlackRock
Jenny Lewis
Chief Marketing Officer, The Knot Worldwide
Phyllis Rothschild
Chief Marketing Officer, Pete and Gerry's Organic
Rob DeSalvo
Chief Revenue Officer, Undertone
Carly Ehrlich
Senior Business Development Lead, Wurl
Jeff Melei
Senior Director, Business Development, The Trade Desk
Ellen Cory
Vice President, Enterprise Intelligence & Strategy, Marriott
Sean Hilliard
Senior Director, Brand Media, Liberty Mutual Insurance
Michael Perlman
Chief Commercial Officer, System1
Sheryl Harkins
CPG and Retail Vertical Lead, DISH Media
Tim Finnigan
Head of Product Marketing, Verisk Marketing Solutions
Lauren Brickley
Vice President, Sales, Mobilefuse
Patrick Murray
VP, Marketing, Talon
Sponsors
Venue

175 Berkeley St
Boston, MA 02116