Marketing Innovation Summit - Brand Innovators
Regional Summits Past Events

Marketing Innovation Summit

Dec 10 • Hosted by Liberty Mutual • Boston

Tuesday • December 10 • 2024

  • 8:30 AM Breakfast & Registration
  • 9:25 AM Opening Remarks

    Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

    Arielle Russo, Vice President, Content & Community, Head of Center of Excellence, Brand Innovators

    Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

    Emcee: John Schue, Senior Director, Customer Marketing, Liberty Mutual Insurance

  • 9:30 AM Behind Liberty Mutual’s Brand Story

    Jenna Lebel, Chief Marketing Officer, Liberty Mutual Insurance

    Moderated by: Rob DeSalvo, Chief Revenue Officer, Undertone

  • 10:00 AM Championing Cultural Relevance for Brands & Consumers

    Theodora Berenson, Vice President, Integrated Marketing, CBS Stations, Paramount

    Moderated by: Katlyn Wilson, Director of Branded Content & Sponsorships, VIZIO

  • 10:55 AM Connecting Through Experiences: Embracing Creators, Content & Culture

    Brittney Goodman, Senior Director, Events, Draftkings

    Moderated by: Carly Ehrlich, Senior Business Development Lead, Wurl

  • 11:25 AM Building Brand Relevance & Lasting Loyalty Through Digital & Beyond

    Dave Bolger, Vice President, Consumer Media, National Football League (NFL)

    Moderated by: Michael Perlman, Chief Commercial Officer, System1

  • 11:55 AM Remaining Relevant: How Legacy Brands Future-Proof Marketing Strategies

    Ellen Cory, Vice President, Enterprise Intelligence & Strategy, Marriott

    Moderated by: Sheryl Harkins, CPG and Retail Vertical Lead, DISH Media

  • 12:25 PM Lunch
  • 1:25 PM In Housing: Revolutionizing Media and Creative Strategies from Within

    Taylor Byrnes, Vice President, Media and MarTech, Liberty Mutual Insurance

    Michael LaBerge, Director of Marketing and Creative Operations,, Liberty Mutual Insurance

    Moderated by: Jeff Melei, Senior Director, Business Development, The Trade Desk

  • 1:50 PM Leveraging Data & Unlocking Insights to Forge Authenticity

    Paolo Narag, Global Gillette Brand Director, Procter & Gamble

    Moderated by: Tim Finnigan, Head of Product Marketing, Verisk Marketing Solutions

  • 2:20 PM Networking Break
  • 2:45 PM Cultural Currency in Sports: Elevating Consumer Connections with Liberty Mutual and Paramount

    Sean Hilliard, Senior Director, Brand Media, Liberty Mutual

    Moderated by: Sarah Larocco, Director of Partner Solutions, Paramount

  • 3:15 PM Innovate to Captivate: Winning Over Consumers of Today & Tomorrow

    Jenny Lewis, CMO, The Knot Worldwide

    Moderated by: Lauren Brickley, Vice President, Sales, MobileFuse

  • 3:45 PM Mastering the Journey: Adapting to Changing Consumer Behaviors

    Phyllis Rothschild, Chief Marketing Officer, Pete and Gerry’s Organic

    Moderated by: Patrick Murray, VP, Marketing, Talon

  • 4:10 PM Wrap

Speakers

Theodora Berenson

Vice President, Integrated Marketing, CBS Stations, Paramount

Dave Bolger

VP, Consumer Media, National Football League (NFL)

Taylor Byrnes

Vice President, Media & Marketing Technology, Liberty Mutual

Brittney Goodman

Senior Director, Events, Draftkings

Jenna Lebel

Chief Marketing Officer, Liberty Mutual

Michael LaBerge

Director of Marketing and Creative Operations, Liberty Mutual Insurance

Paolo Narag

Global Gillette Brand Director, Procter & Gamble

Michele Cardinal

Global Head of Brand & Reputation | Managing Director, BlackRock

Jenny Lewis

Chief Marketing Officer, The Knot Worldwide

Phyllis Rothschild

Chief Marketing Officer, Pete and Gerry's Organic

Rob DeSalvo

Chief Revenue Officer, Undertone

Carly Ehrlich

Senior Business Development Lead, Wurl

Jeff Melei

Senior Director, Business Development, The Trade Desk

Ellen Cory

Vice President, Enterprise Intelligence & Strategy, Marriott

Sean Hilliard

Senior Director, Brand Media, Liberty Mutual Insurance

Michael Perlman

Chief Commercial Officer, System1

Sheryl Harkins

CPG and Retail Vertical Lead, DISH Media

Tim Finnigan

Head of Product Marketing, Verisk Marketing Solutions

Lauren Brickley

Vice President, Sales, Mobilefuse

Patrick Murray

VP, Marketing, Talon

Sponsors

Venue

175 Berkeley St
Boston, MA 02116

Register