Get set for our Marketing Innovation Summit during Race Week in Las Vegas, hosted by the beautiful Four Seasons Hotel! Join top brands like Lenovo, Red Bull, HP, AT&T and more as they explore the interactive future of sports and culture, building consumer connection, and engaging Gen Z through brand authenticity. This summit is your chance to fuel your marketing strategies and connect with industry leaders in a high-speed environment.
Marketing Innovation Summit @ Las Vegas Race Week
Nov 21 - Nov 22 • Hosted by Four Seasons • Las Vegas
Thursday • November 21 • 2024
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10:00 AM
Welcome
Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators
Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators
Pearl Tam, Vice President, Content & Community, Brand Innovators
Emcee: Jason Adelman, SVP, Strategy & Partnership Development, Brand Innovators
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10:15 AM
Innovating at the Speed of Consumer Demands
Kate Clough, Global Media Director, Lenovo
Divya Goel, VP, Fan Engagement, FanCapital/Williams Racing
Moderated by: Mariel Hernandez, US Client Director, Grand Visual
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11:00 AM
Fireside Chat
Kate Clough, Global Media Director, Lenovo
Moderated by: Ariff Quli, Vice President, Brand & Agency Sales, Yelp
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11:30 AM
Networking Break
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11:45 AM
Connecting with Gen Z through Brand Authenticity & Digital Innovation
Dan Dupont, Sr. Digital Strategy Manager, International, Monster Energy
Moderated by: Jason Jones, Director of Regional Sales, PREMION
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12:05 PM
How Hospitality Brands Drive Consumer Affinity and Loyalty through Sports & Entertainment
Ronn Nicolli, Chief Marketing Officer, Resorts World Las Vegas
Kate Wik, Chief Marketing Officer, Las Vegas Visitors & Convention Authority
Moderated by: Jason Jones, Director of Regional Sales, PREMION
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12:30 PM
Identifying Authentic Ambassadors to Elevate Your Brand
Greg Hall, Chief Marketing Officer, MoneyGram
Moderated by: Lauren Steiner, Head of Strategic Accounts, Adomni
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1:00 PM
Lunch
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2:00 PM
Beyond the Screen: Transformative Trends in Digital Media
Freddie Liversidge, VP of Global Media, HP
John Starkweather, Associate Vice President Advertising, AT&T
Moderated by: Corinne Casagrande, SVP, Strategy, Planning & Insights, Involved Media
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2:45 PM
Fireside Chat
Freddie Liversidge, VP of Global Media, HP
Moderated by: Kris Sadens, Director of Advertising Sales, Vizio
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3:15 PM
Networking Break
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3:30 PM
The Future of Sports Fandom & Culture Is Interactive
John Reseburg, Vice President, EA SPORTS Marketing, Partnerships & Communications, EA SPORTS
Moderated by: Matt Boyer, Senior Vice President, Sports, Gaming and Entertainment, Motive: A Project Worldwide Agency
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4:00 PM
Creating Meaningful Connections with Today’s Consumer
Charles Ifegwu, Managing Director, TheFIFTH
Vlad Strelsov, Head of Sales, Attain
Eric Tosi, Chief Marketing Officer, Vegas Golden Knights
Moderated by: John Starkweather, Associate Vice President Advertising, AT&T
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4:40 PM
Fireside Chat
Ari Avishay, SVP, Global Content Marketing, Paramount Plus Int’l
Moderated by: Lauren Steiner, Head of Strategic Accounts, Adomni
Friday • November 22 • 2024
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10:00 AM
Welcome
Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators
Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators
Pearl Tam, Vice President, Content & Community, Brand Innovators
Emcee: Bill Murphy, Founder & CEO, Willpower
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10:15 AM
How to Just Win with the Raiders
Cami Bennett, Director, Creative Services, Las Vegas Raiders
Rebecca Finlay, Vice President, Brand & Creative, Las Vegas Raiders
David Griffin, Director, Marketing Technology, Las Vegas Raiders
Nell Warkoski, Director, Marketing Communications, Las Vegas Raiders
Moderated by: Laura Fernandez, Sales VP, Travel & Tourism, SiriusXM Media
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10:45 AM
Sponsorships and Their Impact on Brand Equity
Jonnie Cahill, Chief Marketing Officer USA, The HEINEKEN Company
Moderated by: Corinne Casagrande, SVP, Strategy, Planning & Insights, Involved Media
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11:05 AM
Driving Impact with Purpose and Athletes
Mike Nichols, Chief of Sponsorship Strategy & Activation, Group 1001 (parent company to Gainbridge)
Moderated by: Andrew Lafiosca, Managing Director, US & CAN, Nielsen Sports
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11:30 AM
Driving Brand & Business During Cultural Moments
Mike Gendreau, Director, Sports Sponsorships, T-Mobile
Jillian Halterman, Director, Entertainment, Venues & Talent, T-Mobile
Ronan O’Mahony, Senior Director, Brand & Advertising, T-Mobile
Moderated by: Olu Davis, Senior Director, West Coast Sales, Vevo
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12:00 PM
How Purpose Drives Consumer Loyalty and Advocacy
Kim Lewis, Chief Marketing Officer, Capriotti’s
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12:30 PM
Lunch
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1:30 PM
How to Win with Brand Partnerships and Influencer Collaborations
Shergul Arshad, Head of North America, Aston Martin Formula One Team
Dan Dupont, Sr. Digital Strategy Manager, International, Monster Energy
Adam Ornelas, Senior Manager, Influencer, DoorDash
Derek Schoen, Vice President, Paid Media Investment & Social Strategy, MGM Resorts International
Moderated by: Keith Bendes, Vice President, Strategy and GTM, Linqia
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2:15 PM
Brand Partnerships and its Importance to Sports, Culture and Community
Brieane Olson, Chief Executive Officer, PacSun
Moderated by: Stephanie Atiase, Vice President, Marketing, Placer.ai
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2:45 PM
Fireside Chat
Jonathan Adashek, Senior Vice President of Marketing and Communications, IBM
Speakers
Shergul Arshad
Head of North America, Aston Martin F1 Team
Kara Beilman
Head of Brand - Southwest Region, Red Bull
Cami Bennett
Director, Creative Services, Las Vegas Raiders
Kate Clough
Global Media Director, Lenovo
Kara Coraci Sellentine
Brand Marketing Manager | Alfa Romeo, Stellantis
Rebecca Finlay
Vice President, Brand & Creative, Las Vegas Raiders
Divya Goel
VP, Fan Engagement, FanCapital/Williams Racing
David Griffin
Director, Marketing Technology, Las Vegas Raiders
Freddie Liversidge
Vice President, Global Media, HP
Mike Nichols
Chief of Sponsorship Strategy & Activation, Group 1001 (parent company to Gainbridge)
Brieane Olson
Chief Executive Officer, PacSun
John Reseburg
Vice President, EA SPORTS Marketing, Partnerships & Communications, EA SPORTS
Nell Warkoski
Director, Marketing Communications, Las Vegas Raiders
Ariff Quli
Vice President, Brand & Agency Sales, Yelp
Mariel Hernandez
US Client Director of Talon’s in-house Creative Agency, Grand Visual
Corinne Casagrande
SVP, Strategy, Planning & Insights, Involved Media
Kris Sadens
Director of Advertising Sales, Vizio
John Starkweather
AVP, Advertising, AT&T
Adam Ornelas
Senior Manager, Influencer, DoorDash
Jonathan Adashek
SVP Marketing & Communications, IBM
Emily Prazer
Chief Commercial Officer, Formula 1
Hunter Sparks
Vice President, East Coast Sales, Vevo
Cigdem Topalli
VP, Global Marketing – Carter’s Exclusive Brands and Skip Hop, Carter's
Nate Armstrong
Vice President, Strategic Partnerships, Captiv8
Josh Casarona
Head of Customer Success, MINT
Matt Flaws
Sr. Director, Client Services, VIBRANT Marketing
Dan Dupont
Sr. Digital Strategy Manager, International, Monster Energy
Greg Hall
Chief Marketing Officer, MoneyGram
Jason Jones
Director of Regional Sales, PREMION
Matt Boyer
Senior Vice President, Sports, Gaming and Entertainment, Motive: A Project Worldwide Agency
Laura Fernandez
Sales VP, Travel & Tourism, SiriusXM Media
Keith Bendes
Vice President, Strategy and GTM, Linqia
Jonnie Cahill
Chief Marketing Officer USA, The HEINEKEN Company
Mike Gendreau
Director, Sports Sponsorships, T-Mobile
Jillian Halterman
Director, Entertainment, Venues & Talent, T-Mobile
Ronan O’Mahony
Senior Director, Brand & Advertising, T-Mobile
Kim Lewis
Chief Marketing Officer, Capriotti's
Derek Schoen
Vice President, Paid Media Investment & Social Strategy, MGM Resorts International
Bill Murphy
Founder & CEO, Willpower
Jason Adelman
SVP, Strategy & Partnership Development, Brand Innovators Strategy Group
Kate Wik
Chief Marketing Officer, Las Vegas Convention and Visitors Authority
Ronn Nicolli
Chief Marketing Officer, Resorts World Las Vegas
Eric Tosi
Chief Marketing Officer, Vegas Golden Knights
Charles Ifegwu
Managing Director US, THE FIFTH
Ari Avishay
SVP, Global Content Marketing, Paramount+
Andrew Lafiosca
Sports Managing Director, US/CAN, Nielsen Sports
Olu Davis
Senior Director, West Coast Sales, Vevo
Paolo Zeppa
Senior Vice President and Regional Lead, North America, George P. Johnson
Sponsors
Venue

Four Seasons Hotel Las Vegas
3960 S Las Vegas Blvd
Las Vegas, NV 89119