Marketing Innovation Summit @ Las Vegas Race Week - Brand Innovators
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Marketing Innovation Summit @ Las Vegas Race Week

Nov 21 - Nov 22 • Hosted by Four Seasons • Las Vegas

Get set for our Marketing Innovation Summit during Race Week in Las Vegas, hosted by the beautiful Four Seasons Hotel! Join top brands like Lenovo, Red Bull, HP, AT&T and more as they explore the interactive future of sports and culture, building consumer connection, and engaging Gen Z through brand authenticity. This summit is your chance to fuel your marketing strategies and connect with industry leaders in a high-speed environment.

Thursday • November 21 • 2024

  • 10:00 AM Welcome

    Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

    Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

    Pearl Tam, Vice President, Content & Community, Brand Innovators

    Emcee: Jason Adelman, SVP, Strategy & Partnership Development, Brand Innovators

  • 10:15 AM Innovating at the Speed of Consumer Demands

    Kate Clough, Global Media Director, Lenovo

    Divya Goel, VP, Fan Engagement, FanCapital/Williams Racing

    Moderated by: Mariel Hernandez, US Client Director, Grand Visual

  • 11:00 AM Fireside Chat

    Kate Clough, Global Media Director, Lenovo

    Moderated by: Ariff Quli, Vice President, Brand & Agency Sales, Yelp

  • 11:30 AM Networking Break
  • 11:45 AM Connecting with Gen Z through Brand Authenticity & Digital Innovation

    Dan Dupont, Sr. Digital Strategy Manager, International, Monster Energy

    Moderated by: Jason Jones, Director of Regional Sales, PREMION

  • 12:05 PM How Hospitality Brands Drive Consumer Affinity and Loyalty through Sports & Entertainment

    Ronn Nicolli, Chief Marketing Officer, Resorts World Las Vegas

    Kate Wik, Chief Marketing Officer, Las Vegas Visitors & Convention Authority

    Moderated by: Jason Jones, Director of Regional Sales, PREMION

  • 12:30 PM Identifying Authentic Ambassadors to Elevate Your Brand

    Greg Hall, Chief Marketing Officer, MoneyGram

    Moderated by: Lauren Steiner, Head of Strategic Accounts, Adomni

  • 1:00 PM Lunch
  • 2:00 PM Beyond the Screen: Transformative Trends in Digital Media

    Freddie Liversidge, VP of Global Media, HP

    John Starkweather, Associate Vice President Advertising, AT&T

    Moderated by: Corinne Casagrande, SVP, Strategy, Planning & Insights, Involved Media

  • 2:45 PM Fireside Chat

    Freddie Liversidge, VP of Global Media, HP

    Moderated by: Kris Sadens, Director of Advertising Sales, Vizio

  • 3:15 PM Networking Break
  • 3:30 PM The Future of Sports Fandom & Culture Is Interactive

    John Reseburg, Vice President, EA SPORTS Marketing, Partnerships & Communications, EA SPORTS

    Moderated by: Matt Boyer, Senior Vice President, Sports, Gaming and Entertainment, Motive: A Project Worldwide Agency

  • 4:00 PM Creating Meaningful Connections with Today’s Consumer

    Charles Ifegwu, Managing Director, TheFIFTH

    Vlad Strelsov, Head of Sales, Attain

    Eric Tosi, Chief Marketing Officer, Vegas Golden Knights

    Moderated by: John Starkweather, Associate Vice President Advertising, AT&T

     

  • 4:40 PM Fireside Chat

    Ari Avishay, SVP, Global Content Marketing, Paramount Plus Int’l

    Moderated by: Lauren Steiner, Head of Strategic Accounts, Adomni

Friday • November 22 • 2024

  • 10:00 AM Welcome

    Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

    Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

    Pearl Tam, Vice President, Content & Community, Brand Innovators

    Emcee: Bill Murphy, Founder & CEO, Willpower

  • 10:15 AM How to Just Win with the Raiders

    Cami Bennett, Director, Creative Services, Las Vegas Raiders

    Rebecca Finlay, Vice President, Brand & Creative, Las Vegas Raiders

    David Griffin, Director, Marketing Technology, Las Vegas Raiders

    Nell Warkoski, Director, Marketing Communications, Las Vegas Raiders

    Moderated by: Laura Fernandez, Sales VP, Travel & Tourism, SiriusXM Media

  • 10:45 AM Sponsorships and Their Impact on Brand Equity

    Jonnie Cahill, Chief Marketing Officer USA, The HEINEKEN Company

    Moderated by: Corinne Casagrande, SVP, Strategy, Planning & Insights, Involved Media

  • 11:05 AM Driving Impact with Purpose and Athletes

    Mike Nichols, Chief of Sponsorship Strategy & Activation, Group 1001 (parent company to Gainbridge)

    Moderated by: Andrew Lafiosca, Managing Director, US & CAN, Nielsen Sports

  • 11:30 AM Driving Brand & Business During Cultural Moments

    Mike Gendreau, Director, Sports Sponsorships, T-Mobile

    Jillian Halterman, Director, Entertainment, Venues & Talent, T-Mobile

    Ronan O’Mahony, Senior Director, Brand & Advertising, T-Mobile

    Moderated by: Olu Davis, Senior Director, West Coast Sales, Vevo

  • 12:00 PM How Purpose Drives Consumer Loyalty and Advocacy

    Kim Lewis, Chief Marketing Officer, Capriotti’s

  • 12:30 PM Lunch
  • 1:30 PM How to Win with Brand Partnerships and Influencer Collaborations

    Shergul Arshad, Head of North America, Aston Martin Formula One Team

    Dan Dupont, Sr. Digital Strategy Manager, International, Monster Energy

    Adam Ornelas, Senior Manager, Influencer, DoorDash

    Derek Schoen, Vice President, Paid Media Investment & Social Strategy, MGM Resorts International

    Moderated by: Keith Bendes, Vice President, Strategy and GTM, Linqia

  • 2:15 PM Brand Partnerships and its Importance to Sports, Culture and Community

    Brieane Olson, Chief Executive Officer, PacSun

    Moderated by: Stephanie Atiase, Vice President, Marketing, Placer.ai

  • 2:45 PM Fireside Chat

    Jonathan Adashek, Senior Vice President of Marketing and Communications, IBM

Speakers

Shergul Arshad

Head of North America, Aston Martin F1 Team

Kara Beilman

Head of Brand - Southwest Region, Red Bull

Cami Bennett

Director, Creative Services, Las Vegas Raiders

Kate Clough

Global Media Director, Lenovo

Kara Coraci Sellentine

Brand Marketing Manager | Alfa Romeo, Stellantis

Rebecca Finlay

Vice President, Brand & Creative, Las Vegas Raiders

Divya Goel

VP, Fan Engagement, FanCapital/Williams Racing

David Griffin

Director, Marketing Technology, Las Vegas Raiders

Freddie Liversidge

Vice President, Global Media, HP

Mike Nichols

Chief of Sponsorship Strategy & Activation, Group 1001 (parent company to Gainbridge)

Brieane Olson

Chief Executive Officer, PacSun

John Reseburg

Vice President, EA SPORTS Marketing, Partnerships & Communications, EA SPORTS

Nell Warkoski

Director, Marketing Communications, Las Vegas Raiders

Ariff Quli

Vice President, Brand & Agency Sales, Yelp

Mariel Hernandez

US Client Director of Talon’s in-house Creative Agency, Grand Visual

Corinne Casagrande

SVP, Strategy, Planning & Insights, Involved Media

Kris Sadens

Director of Advertising Sales, Vizio

John Starkweather

AVP, Advertising, AT&T

Adam Ornelas

Senior Manager, Influencer, DoorDash

Jonathan Adashek

SVP Marketing & Communications, IBM

Emily Prazer

Chief Commercial Officer, Formula 1

Hunter Sparks

Vice President, East Coast Sales, Vevo

Cigdem Topalli

VP, Global Marketing – Carter’s Exclusive Brands and Skip Hop, Carter's

Nate Armstrong

Vice President, Strategic Partnerships, Captiv8

Josh Casarona

Head of Customer Success, MINT

Matt Flaws

Sr. Director, Client Services, VIBRANT Marketing

Dan Dupont

Sr. Digital Strategy Manager, International, Monster Energy

Greg Hall

Chief Marketing Officer, MoneyGram

Jason Jones

Director of Regional Sales, PREMION

Matt Boyer

Senior Vice President, Sports, Gaming and Entertainment, Motive: A Project Worldwide Agency

Laura Fernandez

Sales VP, Travel & Tourism, SiriusXM Media

Keith Bendes

Vice President, Strategy and GTM, Linqia

Jonnie Cahill

Chief Marketing Officer USA, The HEINEKEN Company

Mike Gendreau

Director, Sports Sponsorships, T-Mobile

Jillian Halterman

Director, Entertainment, Venues & Talent, T-Mobile

Ronan O’Mahony

Senior Director, Brand & Advertising, T-Mobile

Kim Lewis

Chief Marketing Officer, Capriotti's

Derek Schoen

Vice President, Paid Media Investment & Social Strategy, MGM Resorts International

Bill Murphy

Founder & CEO, Willpower

Jason Adelman

SVP, Strategy & Partnership Development, Brand Innovators Strategy Group

Kate Wik

Chief Marketing Officer, Las Vegas Convention and Visitors Authority

Ronn Nicolli

Chief Marketing Officer, Resorts World Las Vegas

Eric Tosi

Chief Marketing Officer, Vegas Golden Knights

Charles Ifegwu

Managing Director US, THE FIFTH

Ari Avishay

SVP, Global Content Marketing, Paramount+

Andrew Lafiosca

Sports Managing Director, US/CAN, Nielsen Sports

Olu Davis

Senior Director, West Coast Sales, Vevo

Paolo Zeppa

Senior Vice President and Regional Lead, North America, George P. Johnson

Sponsors

Venue

Four Seasons Hotel Las Vegas
3960 S Las Vegas Blvd
Las Vegas, NV 89119

Register