Regional Summits

Brand Relevance Through Changing Culture Summit

Apr 24 • Hosted by Land O'Lakes • Minneapolis

Join us for this full-day experience at Land O’Lakes Headquarters, where top marketing leaders from Dairy Queen, Chewy, Marriott International, and more will take the stage to explore how brands evolve with shifting consumer behaviors, cultural movements, and emerging trends. Through panels, fireside chats, and interactive sessions, this summit will uncover the strategies brands need to stay relevant in an ever-changing world—blending storytelling, innovation, and community-driven marketing. Don’t miss this opportunity to connect, learn, and future-proof your brand.

Thursday, April 24, 2025

8:00 AM Registration and Breakfast
8:45 AM Welcome

Brand Innovators & Land O’Lakes
8:50 AM Opening Remarks

Heather Malenshek, CMO, Land O’Lakes
9:15 AM Marketing As Our Growth Engine, A New Way of Working

Catherine Fox, VP of Marketing, Land O’Lakes

Lynn Franz, Sr. Director Marketing Excellence, Land O’Lakes

Elizabeth Nelson, Marketing Operations Director, Land O’Lakes

Ryan Stalker, Marketing Portfolio Director (Brand Forward), Land O’Lakes

Moderated by: Heather Malenshek, CMO, Land O’Lakes
10:00 AM Staying True to Your Brand While Evolving with Trends

Maria Hokanson, EVP US and Canada Marketing, Dairy Queen

Moderated by: Katie Cooke, Director of Streaming Sales, Locality
10:30 AM Building Brand Communities in the Age of Digital Connectivity

Kim Krubek, VP Sales, TMB

Ana Van de Hinz, Vice President, North America SMB & Mid-Market Sales , Bazaarvoice

Moderated by: Catherine Fox, VP of Marketing, Land O’Lakes
11:00 AM IRL Experiences = Brand Relevance

Michael Abata, Vet Care Local Marketing & National Partnerships, Chewy

Janet Roller, Brand Innovation & Experience Design – Global Portfolio, Marriott International

Moderated by: Gita Bhatia, Senior Director Head of CPG, LoopMe
11:30 AM Increasing Impact through Brand Marketing

Brooke Brown, SVP, Head of Brand & Creative, U.S. Bank

Melissa Schoenke, SVP, Brand Marketing Execution, U.S. Bank

Moderated by: Sierra Allen, Chief of Staff – Americas Sales, Sprinklr
12:00 PM Lunch
1:15 PM Intersection of Content Supply Chain and Brand Relevance

Molly Kinsella, SVP Creative and Media, Best Buy

Moderated by: Tricia Allen, Vice President, Business Development
1:45 PM From Corporate to Challenger: Navigating the Shift from Big CPG to Emerging Brands

Krista Arnold, VP/Head of Marketing, The New Primal

Andrea Furber, Head of Marketing, Back to Nature Foods

Sarah Leinberger, Vice President, Head of Marketing, yoobi

Brittany Schou, Senior Sales Director of Strategy, OLLY PCB

Moderated by: Seraj Bharwani, Chief Strategy Officer, illumin
2:30 PM Sizzling Success: The Playbook for Game-Changing Partnerships

Brian Olson, Brand PR Lead, Hormel Foods

Moderated by: Mandy Anderson, Vice President of Revenue, Parity
3:00 PM Networking Break
3:15 PM Human and Machine: Talent in an AI World

Tricia Allen, Vice President, Business Development, Hotspex Media | Reticle AI

Jeff Globish, Vice President of Sales, LoopMe

Monica Weiss, Director of Brand Partnerships, Captiv8

Moderated by: Adam Kmiec, SVP, Head of Enterprise Management, UnitedHealth Group
4:00 PM Earning Your (Cultural) Creds the Duke Cannon Way

Oliver Pérez, Chief Marketing Officer, Duke Cannon

Moderated by: Seraj Bharwani, Chief Strategy Officer, illumin
4:30 PM Wrap