Regional Summits Past Events

The Intersection of Performance Marketing & Brand Building Summit

Apr 30 • Hosted by IHG • Atlanta

The Intersection of Performance Marketing & Brand Building Summit is designed to explore the powerful synergy between performance marketing and brand building. Attendees will gain actionable insights through expert-led sessions, real-world case studies, and interactive discussions on how to blend data-driven marketing strategies with creative brand development. The summit offers a unique opportunity to learn from industry leaders, network with peers, and discover innovative ways to drive both short-term performance and long-term brand growth.

Wednesday, April 30, 2025

8:00 AM Breakfast & Registration
8:45 AM Welcome
9:00 AM Fireside Chat

Tonya O’Connell, Head of Creative Services, Global Marketing Shared Services, IHG Hotels & Resorts

Moderated by: Willie Ruiz, Account Director, Kargo
9:30 AM From Nostalgia to Next: Evolving Legacy Brands Through Performance

Kimberly Bean, Vice President Marketing, Perkins American Food Co

Moderated by: Carryn Quibell, Americas CEO, DEPT
10:00 AM Fireside Chat

Cynthia Ballard Lee, Sr. Director, Media, Holland America Line

Alissa Greenhaus, Director, Client Solutions, The History Channel

Moderated by: Mike Popowski, CEO and Co Founder, Dagger
10:30 AM Networking Break
10:50 AM The Power of Social Media: Performance Metrics and Brand Identity

Jennifer Fisher, Head of Global Social Media, IHG Hotels & Resorts

Justin Hancock, Sr Manager, Social Content , Delta Air Lines

Ashleé Lindo, VP, Brand & Enterprise Functions Social Media Marketing, Truist

Betsy Wilson, VP, Digital Marketing & Brand Activation, UPS

Moderated by: Joseph Perello, Founder/ CEO, Props
11:10 AM Fireside Chat

Sarah Sachs, Vice President, Marketing East Region Foodservice, The Coca-Cola Company

Moderated by: James Berman, Director, AI Specialist – Global Black Belt, Microsoft
11:50 AM Balancing Short-Term Results with Long-Term Brand Loyalty

Lisa Hallam, Senior Director, Customer Engagament & Loyalty, GoTo Foods

Abbi McCollum, VP Content Strategy, HGTV, Food Network, OWN, Warner Brothers Discovery

Kristin Rohlfing, Director, Shopper Marketing, Purina

Moderated by: David Shackelford, Associate Vice President of Sales, LoopMe
12:20 PM Fireside Chat

Amanda Morris, Director of Media, The Home Depot

Moderated by: Les Harrison, National Brand Partnerships, Programmatic, OUTFRONT Media
12:50 PM Lunch
1:50 PM Keynote

Kevin Keith, Chief Marketing Officer, Edible Brands
2:00 PM Fireside Chat

Yosra Saleh, VP Digital Marketing, Potbelly Sandwich Works

Moderated by: Karlyn Smith, VP National Advertising Sales, Captivate
2:30 PM Panel

Les Harrison, National Brand Partnerships, Programmatic, OUTFRONT

Mark Tevis, EVP, Sales & Partnerships, Revry

Moderated by: Nelie Lynch, Director of Media, Georgia-Pacific Consumer Products
3:00 PM How Performance Marketing is Pivotal to the Success and Growth of New Brands

Sean Brevick, Vice President, Americas Commercial Marketing & Global Field Marketing Services, IHG Hotels & Resorts

Karen Gilbride, VP, Global avid, Atwell Suites, Garner, IHG Hotels & Resorts

Moderated by: Carl Bauml, Senior Vice President, East Coast & Agency Partnerships, Nativo
3:30 PM Fireside Chat

Katie Conrad, General Manager, Retail Marketing, Delta Air Lines

Jennifer Gassman, GM Integrated Insights and Analytics, Delta Air Lines

Moderated by: Olivia Eggleston, Senior Client Partner, Nativo
4:00 PM Wrap