Marketing Playmakers: Sports, Media & Entertainment Summit

Thursday, May 15, 2025

• 8:30 AM Check-In, Breakfast, and Office Tours
• 9:45 AM Opening Remarks

  Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

  Dan “Big Cat” Katz, Media Personality, Podcast Host & Entrepreneur, Barstool Sports

  Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

• 10:00 AM Fireside Chat

  Laurie Blair, SVP, Global Marketing, Hyatt

  Katie Casey, Director of Marketing, Hyatt

  Moderated by: Mollie Crittenberger, Director of National Advertising Sales, Captivate

• 10:30 AM Speed, Convenience, and Connection: The Playbook for Modern Consumer Brands

  Anna Engel, Director of Brand, Content & Culture, McDonald’s

  Allison Schowengerdt, Director of Brand Strategy, Tempo

  Danielle Spikener, Head of Inclusive Marketing, Kraft Heinz

  Moderated by: Taylor Hubbarth, Senior Sales Director, QSR, SiriusXM Media

• 11:00 AM From Viral to Viable: Building a Creator-Led CPG Brand

  Bryan Waddell, Vice President Brand Marketing, acting CMO, Feastables

  Moderated by: MB Gambke, SVP, Partnerships & Marketing, Barstool Sports

• 11:30 AM Pixels & Pop Culture: How Mars Brands Play to Win with Gamers

  Alyona Fedorchenko, Global Vice President | Gum & Mints Portfolio, Mars

  Moderated by: Jeff Hilder, Head of Sales – Central Region, Quantcast

• 12:00 PM Lunch, hosted by Barstool Sports
• 1:00 PM Fireside Chat

  Derrick Brown, Senior Marketing Manager – Full Funnel Marketing – Salty Snacks, Kellanova

• 1:30 PM Heinz Verified: Delivering Value Beyond Product

  Traci Graziani, Head of Brand & Trade Marketing, Away from Home, Kraft Heinz

  Matthew Schiess, Associate Director, Kraft Heinz

  Moderated by: Julie Haferkamp, SVP, Sales Brand Activation Events, Spiro

• 2:00 PM Media, Money & The Game: The Future of Advertising

  Jackie Vignone, SVP, Sales and Business Development, Genius & WorldStar

  Scott Yon, Vice President of Partnerships, Hornblower Group

  Moderated by: Natalie Jones, Sr. Marketing Manager, Gatorade, PepsiCo

• 2:30 PM Networking Break
• 3:00 PM Fireside Chat

  Jennifer Vianello, Chief Marketing Officer, Cars Commerce

  Moderated by: Gena Grish, Vice President of Brand Partnerships, Captiv8

• 3:30 PM From 15 Seconds to Forever: Making Memorable Media Moments That Stick

  Nicole Kane, Vice President & General Manager, Breakfast Category, Bimbo Bakeries USA

  Moderated by: Katie Hooper, CEO, Notorious111

• 4:00 PM Utilizing Partnerships to Make Local Impact

  Deanna Dane, Marketing Leader, Molson Coors Beverage Company

  Moderated by: Shane Dwyer, Head of Sales, Lyft Media

• 4:30 PM Clicks, Bricks, and Fan Fixes: Building a Powerhouse Brand Across Screens and Stores

  Bill Kiss, Head of E-Commerce, Digital Marketing, and Omni-Channel Strategy, Ace Hardware

  Moderated by: Kelley Nulton, VP, Partnerships, Suzy

• 5:00 PM Wrap