Marketing Innovation Summit @ Austin Race Week

October 16, 2025

• 8:30 AM Breakfast and Registration
• 9:00 AM Welcome and Opening Remarks

  Pearl Tam, SVP of Content & Community, Brand Innovators

  Emcee: Carmen Graf, Global VP, Marketing; Advertising, Media & Events, Indeed

• 9:15 AM Connecting to Better Work with Indeed

  Carmen Graf, Global VP, Marketing; Advertising, Media & Events, Indeed

  Patrick Harrison, Vice President Marketing, Indeed

  Moderated by: Heather Draney, Sr. Director, Client Partnerships, DIRECTV

• 9:50 AM Driving Engagement Through Strategic Brand Collaborations

  Divya Goel, Vice President, Fan Engagement, Williams Racing

  Courtney McHugh, Vice President, Marketing, Kendra Scott

  Adam Worthley, Sr. Director, Brand Marketing, Whataburger

  Moderated by: Ryan McDermott, SVP, Head of Sales, Barstool Sports

• 10:30 AM Go for the Weirdos: How Niche Audiences Build Mainstream Brands

  Hunter Harlow, Founder & CEO, Sendero

  Micky Ogando, Founder & CCO, Bakery

  Moderated by: Lauren Albin, VP Sales, Central Region, Locality

• 11:00 AM Capturing Consumers Through Innovation & Scalable Creative

  Fabio Ranieri, Head of GTM Innovation & AI, HP

  Moderated by: Oliver Stewart, VP of Enterprise Sales, Celtra

• 11:25 AM Beyond Campaigns: Driving Growth Through Emotionally Connected Brands in an AI World

  Alison Herzog, Global Head of Brand & Creative, VAS at Visa

  Moderated by: Ade Adeosun, Global Vice President, Marketing Solutions, TransUnion

• 11:50 AM Powering Consumer Connections Through AI & Storytelling

  Chris Murphy, Director, Advertising Sales & AM, Taboola

  Josh Rosen, President, Hotspex Media

  Moderated by: Lauren Zarzour, Senior Director of Ecommerce, Howler Bros

• 12:30 PM Lunch
• 1:30 PM Innovating at the Speed of Consumer Demands

  Aaron Brenor, Co-Founder & Head of Partnerships, Respondology

  Vivian Chang, Vice President Ecommerce, GNC

  Heather Collins, President ITG Americas, ITG

  Moderated by: Patrick Harrison, Vice President Marketing, Indeed

• 2:10 PM Growing Awareness Through Passion, Data & Brand Activations

  Courtney McHugh, Vice President, Marketing, Kendra Scott

  Eryn McMahan, Senior Manager – Business Development, University of Texas

  Moderated by: Tricia Allen, VP Business Development, Hotspex Media

• 2:35 PM How Timeless and Emerging Brands Align to Resonate with Target Audiences

  Sarah Aitken, SVP Head of Marketing, Favor Delivery

  Rob Pennington, Senior Director of Marketing, H-E-B

  Seher Sikandar, Associate Strategy Director, Preacher

  Moderated by: Mike Riley, Head of Sales and Consumer Success, Chalice AI

• 3:05 PM Breaking Barriers & Building Brands that Last

  Fara Howard, Former Chief Marketing Officer, GoDaddy

  Casey Moujaes, VP US Vendor Marketing + Global Product Marketing, The Knot Worldwide

  Moderated by: Bobbi Meyer, Director of Brand Partnerships, Atmosphere TV

• 3:35 PM Networking Break
• 3:50 PM Connecting with Today's Consumers Through Fandom & Community

  Santo D’Asaro, Vice President of Brand Strategy & Marketing, Klear Concepts

  Divya Goel, Vice President, Fan Engagement, Williams Racing

  Allie Wester, Sr. Director, Brand Marketing, Tito’s

  Moderated by: Tommy Johnson, Director, Partnerships, Open Influence

• 4:30 PM Using F1 to Launch Post IPO: CoreWeave & Aston Martin F1

  Shergul Arshad, Head of North America, Aston Martin Formula One Team

  Jean English, Chief Marketing Officer, CoreWeave

  Moderated by: Janu Lakshmanan, VP Professional Services, BERA.ai

• 5:00 PM Wrap