Building Customer Loyalty Summit

Thursday, July 25, 2024

• 8:00 AM Breakfast + Registration
• 9:00 AM Welcome Remarks

  Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

  Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

  Pearl Tam, Vice President of Content & Community, Brand Innovators

  Emcee: Marty Peat, Director – Flight Marketing, Paid and Social Media, American Airlines

• 9:10 AM Loyalty Program Marketing

  Dana Lawrence, Managing Director, Global Marketing, American Airlines

• 9:40 AM Building Brand Relevance & Lasting Loyalty Through Digital

  Erin Darling, Sr. Manager, Marketing Communications & Email, American Airlines

  Kristi Gole, EVP Strategy, Global Hotel Alliance

  MacKenzie McCarver, Sr Director, Social Media and PR, At Home

  Michael Whitman, Director, Customer Engagement & Retention, Pizza Hut

  Moderated by: Puja Kartan, Group Director, Strategy, Work&Co

• 10:20 AM Fireside Chat

  Jacs Wyatt, Head of Digital Marketing & Social Media, Mobile Experience, Samsung Electronics America

  Moderated by: Suzanne La Forgia, Director of Media Sales, Volta Media, A Shell Brand

• 10:45 AM Building Loyalty by Leveraging Authentic Relationships with Athletes, Creators and Influencers

  Chris Gronkowski, Former NFL Player and CEO, Ice Shaker

  Rori Harmon, 2x All-American UT WBB Point Guard

  Michael Irvin, 3X Super Bowl Champion and NFL Hall of Famer, Dallas Cowboys

  Erin McCarthy Higgins, Director, Social Media, PepsiCo Foods US

  Moderated by: BG12, Rising Athlete and Host of ‘Dual Threat’ Sports Podcast

• 11:15 AM Fireside Chat

  Ashley Travis, Sr. Director Media, Loyalty, Digital Merchandising, Pizza Hut

  Moderated by: Samuel Fischer, VP, Agency Partnerships Americas + EMEA, InMobi

• 11:45 AM From Social Success to Sustained Engagement: How PepsiCo’s FLVR is Community-Building with Gen Z Foodies

  James Clarke, Sr. Director, Digital & Social, PepsiCo

• 12:05 PM Fireside Chat

  James Clarke, Sr. Director, Digital & Social, PepsiCo

  Moderated by: Jake Piasecki, US Head of Verticals, CPG | Health & Wellness | Insurance, Roku

• 12:30 PM Lunch
• 1:30 PM Leveraging Brand to Build Customer Loyalty

  Caroline Clayton, Vice President of Communications and Marketing, American Airlines

  Moderated by: Dave Rosner, Chief Marketing Officer, Audigent

• 2:00 PM How to Win with Brand Partnerships and Influencer Collaborations

  Lauren Bowles, Head of Partnerships, Activations and Influencer, Pizza Hut

  Megan Morrow, Manager, B2C Marketing Planning & Strategy, American Airlines

  Stacy Warner, Brand Marketing Leader: Diamond Crystal Brand, Cargill

  Moderated by: Vicky Principe, Director of Content & Social Media, Republica Havas

• 2:40 PM Data-Driven Strategies to Grow Customer Loyalty

  Sara Camden, Head of Product Marketing, App Performance, InMobi

  Wesley Lenear, Director of Data, Teads

  Chad Reynolds, Founder & CEO, Vurvey

  Moderated by: Abhi Vyas, Director, Digital Personalization & Analytics, Verizon

• 3:20 PM Leveraging Data Insights to Enhance Brand Loyalty Programs

  Marty Peat, Director – Flight Marketing, Paid and Social Media, American Airlines

  Joe Reske, Chief Marketing Officer, White Rhino Coffee

  Rob Sender, Senior Director of Brand & Marketing, Dallas Cowboys

  Moderated by: Andy Hyde, Senior Sales Director, Attain

• 4:00 PM Networking Happy Hour hosted by American Airlines