Marketing Innovation Summit
Nov 05 • Hosted by Adobe • São Paulo
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9:00 AM
Breakfast and Registration
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10:00 AM
Opening Remarks
Brandon Gutman, Co-Founder and Co-CEO, Brand Innovators
Marc Sternberg, Co-Founder and Co-CEO, Brand Innovators
Pearl Tam, Senior Vice President, Content & Community, Brand Innovators
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10:15 AM
Fireside Chat
Rishabh Dayal, Head of Solution Consulting, B2B Industries, Adobe
Fabio Ranieri, Head of AI Content Transformation (MarTech), HP
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10:45 AM
Building Brands in the AI Era
As AI changes how people search, shop and create, marketers must rethink how they build brands. This conversation explores what remains timeless about brand building—and what must evolve.
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11:30 AM
Networking Break
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11:45 AM
Fireside Chat
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12:15 PM
Creating Cultural Connections Through Fandom
Brands can’t force their way into fandom – they have to earn an invitation. This panel will explore how marketers can recognize when they have permission to participate, listen to fan communities instead of leading them and add value without disrupting the conversation. Hear how leading brands are building credibility by following the culture fans create, knowing when to step back and showing up in ways that feel authentic rather than opportunistic.
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1:00 PM
Lunch
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2:00 PM
Building Brands That Stay Relevant: The Power of Creativity, Culture & Partnerships
As consumer expectations continue to evolve, the brands that stay relevant are those that create meaningful connections through creativity, cultural relevance, and strategic partnerships. Hear how leading marketers are leveraging collaborations, authentic storytelling, and memorable brand experiences to keep their brands top of mind, deepen consumer loyalty, and drive sustainable business growth.
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2:45 PM
Keynote
Gustavo Cecilio, Head of Marketing – Portfolio Growth Moments, Sports and Entertainment, PepsiCo
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3:05 PM
Fireside Chat
Gustavo Cecilio, Head of Marketing – Portfolio Growth Moments, Sports and Entertainment, PepsiCo
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3:15 PM
Networking Break
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3:30 PM
Building Brands People Love
The strongest brands don’t just acquire customers—they build lasting relationships. Join marketing leaders as they discuss how purpose, creativity and authentic storytelling work together to create emotional connections that drive loyalty, advocacy, and long-term growth. Learn how today’s most admired brands are translating purpose into meaningful action while building brands that people genuinely love.
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4:15 PM
Driving Engagement Through Strategic Brand Partnerships
Strategic partnerships are reshaping how brands engage consumers. Hear how leading marketers are creating authentic collaborations that expand reach, strengthen consumer connections, and drive lasting brand impact.
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5:00 PM
Wrap
Venue
Av. Dr. Chucri Zaidan
1240 – Vila Cordeiro
São Paulo – SP, 04711-130, Brazil